June 15, 2021
Marketing, Technology
It’s very easy to start a blog. If you have a simple website that you created with WordPress or Wix, you can write about virtually anything, and then you can post it with a single click of a button. Even if you are not very tech-knowledgeable, you can put your …
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June 11, 2021
Marketing, Small Business Tips
SWOT analysis is a framework that represents strengths, weaknesses, opportunities and threats; these factors are used to determine how competitive a business is in the market. This analysis helps the company to identify its current position and understand strategies towards productivity. SWOT analysis is regarded as one of the best processes …
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May 27, 2021
Marketing
Promotional products are the most popular method of advertising among consumers, which can make them an invaluable part of your marketing strategy. But it’s easy to go astray when integrating promotional products into your marketing campaigns. You need to make sure you’re choosing the right products, getting high-quality materials, and …
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May 25, 2021
Marketing, Technology
There are a lot of businesses that are looking for ways to elevate the quality of their digital marketing campaigns. Given that most people use the internet when they are looking for products and services they need, having a strong digital marketing strategy is essential to success in the modern era. With this in …
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May 24, 2021
Marketing, Small Business Tips
Though ‘thought leadership’ can truly transform your brand, it has developed a reputation for being just another buzzword and is commonly used in the wrong context which confuses the term itself. As for a correct definition, the term ‘thought leader’ can have a variety of different interpretations, with some taking …
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May 19, 2021
Marketing
Preparing for seasonal sales periods is one of the most important things the owner of a craft business can do. Seasonal holidays make up a significant proportion of crafting business so it’s essential to be fully prepared to make the most of the uptick in sales and interest. Here are …
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May 12, 2021
Marketing
It should come as no surprise that content is the reason search engines exist in the first place. When Larry Page and Sergey Brin first created Google, their idea was to improve the availability of online content. Today, however, the content is not just about academic papers. It has far-reaching …
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April 28, 2021
Marketing, Technology
Image Courtesy The brick-and-mortar retail stores and shopping outlets were witnessing a swift decline for several years. However, the coronavirus pandemic sped the decline, urging consumers to shift towards the online landscape entirely. People who enjoyed brushing the fabric against their skin before making a purchase are now looking for …
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April 19, 2021
Marketing, Technology
You might love to write. Maybe you have an English degree from an accredited university, or perhaps you have a degree in another subject, but you have considerable writing skills, and you enjoy showing them off. You should probably seek a career where you need to write about the topics …
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April 6, 2021
Marketing
Little, unplanned purchases bought on a whim can be game-changing for a small business retailer, since they add up fast, and retailers can have a lot of control over making attractive products as tempting as possible in order to increase conversions. While online shopping has increased during these times due …
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March 31, 2021
Marketing
When a customer buys something in a store once, that’s great. Something drew that client in to explore, and they found something worthwhile. A return is even more valuable, revealing viability and a chance to improve profits. Why did this person return? What might keep someone from walking back through …
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March 19, 2021
Marketing
Image Source If you’re new to the marketing world, you might find yourself overwhelmed by all the different avenues to promote your brand. However, marketing doesn’t have to be as convoluted as it may seem. Each marketing strategy has some specific factors to follow for guaranteed success. If you’re new …
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February 27, 2021
Marketing
If you are thinking of starting to market your product in China, you must know the Chinese market’s rules and norms. Furthermore, you need to adapt to the Chinese market and give up the Western mindset. Here is the guide on how to shape your marketing efforts for the Chinese …
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February 15, 2021
Marketing
Retaining old customers is just as crucial as acquiring new ones. All-round customer care does not end with just solving their problems. The customers need to know that they matter and they are not nameless, faceless beings in the vast sea of the company’s client database. To drive home this …
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February 12, 2021
Marketing
For all companies, successful marketing is essential to strengthening brand awareness, generating leads and instilling loyalty in existing customers. However, while you might have long associated marketing with promoting sales and launching new products, these tactics should be classed as “short-term marketing.” A Business 2 Community article differentiates this from …
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February 9, 2021
Marketing
Network marketing is a type of business model based on a network of distributors to encourage business growth. While this business model is subject to skepticism from aspiring entrepreneurs, network marketing can be exceptionally lucrative for some entrepreneurs. Certain entrepreneurs will find success in network marketing, others can create a …
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