Marketing

One of the areas in which businesses keep trying to save money is on their marketing. There is nothing wrong with trying to save money, especially when you consider that every business is going to have to do it at some point. But, marketing is not the place that you …

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Online businesses are becoming more and more popular thanks to the ease of getting started. Whether you’re someone that has lots of unique side-hustle ideas just waiting to be explored, or if you’re an industry veteran looking to walk a new path, there are plenty of good reasons why you …

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Marketing is a way of reaching potential and existing customers, resulting in more brand awareness and in turn, more sales. Over the years, as technology has advanced, and as such, marketing as we know it has changed drastically. While some traditional methods are still being used, many new and innovative …

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When it comes to launching a digital marketing campaign, there is plenty to manage and consider to ensure it runs smoothly and achieves the goals you have in mind. We’ve created a guide to help you understand why you should run a digital marketing campaign, what’s involved, and how to …

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In the age of digital business, it is often said that branded promo merch is out of date – or that is an expense that you don’t need to consider.  Reddit grew at an exponential rate- thanks to stickers. So never underestimate the power of a fantastic branded promo and …

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Are you looking for ways to improve your social media marketing campaign for your business? If so, then you might want to think about using social media as an option here. Social media provides a massive level of potential to business owners. It allows you to reach millions of potential …

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Image credit Making mistakes is a part of life and business. Without them, you are not able to learn and grow from them. Mistakes allow you to figure out what does not work, and how you can continue to improve your business growth. However, there are some mistakes that are …

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Everybody on the Internet tells new small businesses they need an online presence, which at a minimum includes three things: a social media account, presence forums, and a website. However, what a lot of advice sources forget to mention is that simply being on the Internet is not enough. That’s …

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No matter what the business is, getting noticed and outshining your competitors is a challenging game. While social media grants eCommerce businesses and online stores a level playing field to grow organically when you’re up against the bigger established corporations currently dominating the SERP and are consistently 1st place, you …

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The CPG industry has come a long way, and it is more competitive than ever. While product quality remains the mainstay of selling, you cannot ignore packaging too. If you want to win the new-age customers and beat your competitors, this factor can single-handedly do it for you. Package design …

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In the modern business world, standing out from the crowd can be a real challenge; there are hundreds of competitors all promising your customers the same benefits, and there is a real risk that your offerings could be lost in the noise. Outdoor advertising could be the solution you have …

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A novel idea is the potential to transform your life by creating a stream of revenue that clears you from your traditional day job. But is your invention going to make it? Not everything that hits the market is a success. How, then, can you get a leg up on …

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Most marketing techniques cater to the general market, hoping to attract clients, expand the customer base and establish a strong brand presence. Some of those goals are met, while others are not. There are many reasons behind that, not having any target customers being one of them. What is needed …

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There are various tools and solutions that you can use to interact with and establish strong relationships with your consumers and prospects. Customer engagement is one such concept that helps you engage with your customers through numerous touchpoints. You can create a database of connected devices and content. This helps …

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From the smallest start-ups to the largest conglomerates, digital transformation is essential for survival. With technology continually reshaping every industry sector, businesses have no choice but to digitalise their operations or else get left behind. This drives business growth in a number of ways: improving operational efficiency; enticing new customers …

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When it comes to entrepreneurial endeavours, SEO or search engine optimisation is an integral aspect in starting a successful business. As its name suggests, SEO is the process of utilising strategies that increase a website’s ranking on search results. Because of the dependence of consumers on digital channels, it has …

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