Marketing

With vast PR machines like Twitter at the disposal of the masses, many have written off press releases as no longer relevant, but is this a fair assessment of the situation? Let’s find out. Press releases are a long-standing marketing strategy. In the good old days, a PR marketing firm …

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As technology changes the way we do business, one thing remains, the customer is still king. As such, operations must be targeted towards ensuring that customer relationship is fostered. This is the backbone of Customer Relationship Management (CRM). CRM is a system designed to improve the existing relationships with customers, …

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It is no big secret that nowadays, the whole world communicates through social media. Billions of people on the planet have some form of social media account. So with that in mind, businesses can’t afford to not think about and include social media in their marketing strategy. But knowing how …

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McDonald’s, Starbucks, Volkswagen; they’re not the only player in their chosen game, they’re not even necessarily the best. They don’t necessarily have the better product, the better customer service or the nicer brick and mortar stores than their competitors. It’s not even because their business practices are inherently better than …

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You’ve probably put a great deal of thought into how your small business website will look and function but may not have dedicated the same amount of time to thinking about how and why to test your website before bringing it to the public. Fortunately, it’s easy to do that …

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Blogging has grown hugely in popularity in the last few years- as a hobby, as a way to boost business or as a business within itself. Blogging can be very lucrative, and more people than ever are able to stay home and write on topics they love in order to …

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One of the most worrying things about starting a business is how you can expose it. Without exposure, your business isn’t going to grow at all and you’re not going to have a good time trying to make it big in your chosen industry. A lack of initial exposure could …

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When it comes to SEO, there are loads of different techniques and ideas people have to try and give your website an improved ranking. The aim is always to make your site perform better in the organic search engine results, and some people will stop at nothing to reach the …

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In the past, businesses tended to focus their creative efforts on their advertising departments. Hours have been spent designing posters, leaflets, and billboards. Not to mention radio and television advertisements. But nowadays, you’ll often find that consumers opt to stay home and conduct most of their business and recreational activity …

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If you are reading this you may have everything already planned, set in place and ready to go for setting up your online retail business. You may have your inventory, funding, business plan and perhaps even your marketing strategy established and ready for launch. However there are a few things …

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Nowadays, there is an extremely high demand for SEO and marketing businesses. However, there is also fierce competition, as more and more agencies are opening all of the time. This is why it is so important to make sure your SEO business stands out from the crowd. Here are some …

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It’s said that you never get a second chance to make a first impression, and that philosophy is certainly true when it comes to small business websites. Your website is your customers’ first point of contact with your company, its goods and your reputation, and must offer a fair reflection …

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BlueDiamondGallery Webinars have been an established part of digital marketing almost since the entire concept began. Rather than being restricted by geography, you can show off your skills and engage with your customers – and your potential customers – from the comfort of your own home. A nice looking backdrop, …

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Pixabay It’s a very important question to ask, but are we overthinking every single method in how we are advertising our business? We spend infinite time, money, and resources on outsourcing contractors to help pump up our website to make it appeal to a wider demographic. We spend a lot …

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