Marketing

What are the Functions and Responsibilities of a Marketing Manager?

Marketing managers are responsible for developing and implementing strategic marketing plans that are in line with the business and brands within a company. Besides managing and coordinating the marketing staff, these professionals also lead the market research operations. Read this article to find out more about this interesting job role in …

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What Every Great Business Website Needs

If your business relies on a web presence to discover new potential customers, to amplify your brand to a new audience and to generate sales and leads, then it’s very important that you ensure that it’s fit for purpose. A well-designed business website full of high quality, engaging content that …

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What Is The Timeline For SEO To See Results?

SEO for a website is essential, is a well-established fact but how long does it take to produce results is not easy to figure out. There can be various roadblocks like technical issues, compliance problems, the penalty on websites and much more which may make it more challenging to determine …

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Using Digital Screens to Improve Your Marketing

Advertising methods are becoming very sophisticated these days. They are not limited to placing billboards, banners or media. Business products are published through external advertising at current times. It’s very important to promote the product in specific areas to reach potential customers. For promotion, many sources are used to increase …

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4 Ways to Make Money from Your Blog

Want to make more money but don’t want to leave the comfort of your home? Consider starting a blog and implementing the following tips to make it go from hobby to additional stream of income. Treat Your Blog Like a Business Create a realistic posting schedule. When first creating your …

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Link Building Programs: Why Do You Need One?

Whether you are a young entrepreneur or a seasoned business owner, you always need to stay on top of your market. And the most trending mode of gaining higher proportions of market share is digital marketing. Having said that, there’s a lot more to digital marketing than just PPC campaigns …

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How to Make Geotargeting Part of Your PPC Campaign

It can be easy to forget, but there’s a person on the other end of that Google search result and that person has a physical location. And if you’re running PPC advertising campaigns, that location could be the key to unlocking a new level of advertising performance. You can reach …

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Your Guide to Seasonal Marketing

What does seasonal marketing mean to you? For some business owners, it means adding some extra “oomph” to your advertising to bring in more customers during the holiday season. For other business owners, the word “seasonal” refers to the time of year your business is the most profitable. Regardless of …

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4 Tips to Retain Your Best Customers

Ideally, a business would have positive interactions with every customer it encounters. In reality, though, businesses can’t achieve this lofty goal. Some customers are just poor fits for your business. These “bad” customers may not have the budget needed to purchase your products or services consistently; or, they may not …

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Link Building Myths That You Should Bust Today

The moment Google changes an algorithm, a surge of brainstorming and discussions gets triggered off globally. This is true for all updates and link building exercises as well. As per experts in link building, as long as search engines are secretive about their algorithms, the Internet will be rife with …

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