Marketing

Businesses large and small face similar challenges when it comes to marketing. You need to solidify exactly what your company’s message is, as well as who your audience for that message is. One you have the ‘who’ and ‘what’ figured out, you then have the hardest task to tackle: how …

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One of the most direct routes to customer loyalty runs through providing a positive customer experience. When all is said and done, how your customers feel about your business will determine whether or not they remain steady customers. This means you need to think of them long before they even …

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Taking into account how important online presence is, a business can not evolve without a website. Before building one for your business, you should pick the right web development service provider by browsing their portfolios, cases studies and available services. An important question here is how much would it cost …

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How important is brand image to your customers? There has been a growing focus on brand image for businesses. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will last if you …

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In a world where social media and digital marketing are so popular, you might think people have forgotten about traditional methods of advertising. They haven’t. Printed adverts are every bit as powerful as they ever were. In fact, studies show that high-quality printed adverts can be powerful enough to cause …

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Streaming is the way to go. In branding, marketing, gaming, education, do-it-yourself, and more, streaming has shown its power and potential. Streaming has been owned by techies and amateurs, but more people see a role and social media channel for themselves, their interests, and their products. If you’re going live, …

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Hello Black Friday! If you know you have a unique gift that would benefit others, but you keep playing small, you’re passionate about your business, but your marketing efforts just aren’t working, or you feel alone and just need a plan that works, this program is for you. For nearly …

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Make a reliable product: The consumer is driven by emotion when choosing a product. Logic has hardly got anything to do when our ‘heart’ is into a product. You need to make the consumer believe that their emotions justify the purchase. When the product lands on their doorstep, its quality …

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Have you ever considered starting up a business of your own? Well you’re not alone; research states that as many as four out of every five 16-21-year-olds in the UK are have an interest in being their own boss. What’s more, there are predictions that 2018 is going to be …

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As a small business owner, what do you think about when I say, “Excellent customer service?” I’m sure many of you would offer advice on being friendly to prospective clients, knowing your product or service well enough to answer presales questions and making sure they feel special. However, not much …

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Running a real estate business means understanding local regulations, speaking to clients, and making sure transactions go through as effectively as possible. All of this has to be done while bringing in new leads, which can be a problem without a robust marketing plan. In such situations, it’s time to …

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Image Source Branding is not just about logos, colors, and images. It is about your business being recognized, the impact it has on your customers and how it connects with them. First impressions say a great deal about a company and their brand and should be thought of as a …

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Flickr When Amazon founder Jeff Bezos first set up his company in the mid-1990s, the competition to sell books online had already begun. Bezos knew that dozens of people could easily do what he had done – start an online bookstore – so he quickly realised that if he wanted …

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SEO is a Vital Tool at the Growth Phase of Any Start-up Any new business needs a strong digital presence in order to thrive. The right SEO strategy can deliver significant growth, even with a limited budget. For a new business, ranking well in search might seem like an impossible …

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