Trends That Are Changing the Way Brands Market to Consumers [INFOGRAPHIC]

The times are changing, along with how we share and receive information.  Realizing this, marketers have started dropping traditional techniques, such as flyer dispersion and running weekly ads in the morning paper, in favor of content creation in order to reach their target audience.  But what is content creation, you may ask?

This includes creating images or video for consumption on any number of platforms or apps, such as YouTube, Snapchat, Vine or Instagram.  In the case of Vine and Instagram, content creators are free to share their images or short form (6-15 seconds) videos.  What’s great about these platforms is that they’re mobile-friendly, which is good, considering the fact that 20-30% of all web traffic comes from mobile devices.

Trends towards these new approaches to marketing are favorable, as 78% of chief marketing officers believe that content creation is the future of marketing.  This means that apps such as Vine and Instagram will continue to rise in relevancy and prominence through their deliver of messages that are 10 times more powerful than the text ads of yesteryear.

This infographic, provided by Northeastern University, discusses these recent changes in technology, how marketers are embracing them, and where the industry is heading.


Northeastern University Online

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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8 comments

  1. I agree with the statement that “Trends That Are Changing the Way Brands Market to Consumers” but I think if consumers also influence the trend, right????

  2. social media is change our life, one positive impact is easy to market our brands 🙂

  3. One of the things you need to ensure you look into is how much experience the agency has in terms of digital marketing for businesses. Finding an agency that has worked with a variety of businesses from a diverse range of industries can help to boost your chances of success.

  4. If you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more.

  5. very good blog, very useful for the information and the structure of the writing style, I will come back again for more information

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