The times are changing, along with how we share and receive information. Realizing this, marketers have started dropping traditional techniques, such as flyer dispersion and running weekly ads in the morning paper, in favor of content creation in order to reach their target audience. But what is content creation, you may ask?
This includes creating images or video for consumption on any number of platforms or apps, such as YouTube, Snapchat, Vine or Instagram. In the case of Vine and Instagram, content creators are free to share their images or short form (6-15 seconds) videos. What’s great about these platforms is that they’re mobile-friendly, which is good, considering the fact that 20-30% of all web traffic comes from mobile devices.
Trends towards these new approaches to marketing are favorable, as 78% of chief marketing officers believe that content creation is the future of marketing. This means that apps such as Vine and Instagram will continue to rise in relevancy and prominence through their deliver of messages that are 10 times more powerful than the text ads of yesteryear.
This infographic, provided by Northeastern University, discusses these recent changes in technology, how marketers are embracing them, and where the industry is heading.