Top Digital Marketing Mistakes to Avoid

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Making mistakes is a part of life and business. Without them, you are not able to learn and grow from them. Mistakes allow you to figure out what does not work, and how you can continue to improve your business growth. However, there are some mistakes that are extremely common and can be avoided, which will save your business a lot of time and effort. That effort can be utilized in other areas.

Here are some of the top digital marketing mistakes you should avoid.

Not having a blog for your business

With the rise in social media and video content, businesses often neglect utilizing written content. Blogs are a fantastic way to keep your audience up to date with your company, improve your internal linking on your website, increase your visibility in search engines, expose yourself to new customers, drive organic traffic, raise brand awareness, build trust, and loyalty, and much more. Blogs are long-form content that enables you to speak to your customers in-depth, meet them where they are at in the sales funnel, and help solve their problems. 

Not measuring return on investment (ROI) 

With digital marketing, it is easy to monitor your organic and paid traffic levels, conversions, bounce rates, and everything else Google Analytics and Google Search Console offers. While these statistics are relevant and useful, many companies miss some other important statistics that are vital, for example, ROI, which is the measure of financial profit from your investments. Measuring your ROI properly will enable you to identify the success of your strategy, and make the relevant changes if it is not. This will help you to constantly improve your strategy while avoiding burning money in places that are not worth your time. 

Trying to do everything yourself

Digital marketing is a diverse practice, and cannot be undertaken by one individual. A successful marketing strategy is one that utilizes a wide variety of skills, expertise, and platforms, such as SEO, PPC, website development, social media, and much more. Each function of a digital marketing strategy plays a vital role if it is going to bring in results, which is why it requires particular expertise. Working with specialists in their field, such as an internet marketing agency, will be able to support you in all areas and skyrocket your growth. 

Targeting everyone 

Trying to target everyone with your campaigns is only going to dilute the importance of your efforts, and spread them thinly across the campaigns. Instead, you should identify your ideal audience, and focus all your efforts on targeting them accordingly. For example, with an SEO strategy, rather than optimizing your website for broad keywords, you would include long-tail keywords in your strategy, which are much more specific and will drive more intentional traffic, as opposed to driving users who are not interested in your business. With this kind of strategy, you will see a much larger ROI and long-term efforts. 

Avoiding these top digital marketing mistakes from the outset will help you create a more successful strategy for growth.  

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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