Marketing

Image credit Making mistakes is a part of life and business. Without them, you are not able to learn and grow from them. Mistakes allow you to figure out what does not work, and how you can continue to improve your business growth. However, there are some mistakes that are …

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Everybody on the Internet tells new small businesses they need an online presence, which at a minimum includes three things: a social media account, presence forums, and a website. However, what a lot of advice sources forget to mention is that simply being on the Internet is not enough. That’s …

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No matter what the business is, getting noticed and outshining your competitors is a challenging game. While social media grants eCommerce businesses and online stores a level playing field to grow organically when you’re up against the bigger established corporations currently dominating the SERP and are consistently 1st place, you …

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The CPG industry has come a long way, and it is more competitive than ever. While product quality remains the mainstay of selling, you cannot ignore packaging too. If you want to win the new-age customers and beat your competitors, this factor can single-handedly do it for you. Package design …

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In the modern business world, standing out from the crowd can be a real challenge; there are hundreds of competitors all promising your customers the same benefits, and there is a real risk that your offerings could be lost in the noise. Outdoor advertising could be the solution you have …

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A novel idea is the potential to transform your life by creating a stream of revenue that clears you from your traditional day job. But is your invention going to make it? Not everything that hits the market is a success. How, then, can you get a leg up on …

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Most marketing techniques cater to the general market, hoping to attract clients, expand the customer base and establish a strong brand presence. Some of those goals are met, while others are not. There are many reasons behind that, not having any target customers being one of them. What is needed …

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There are various tools and solutions that you can use to interact with and establish strong relationships with your consumers and prospects. Customer engagement is one such concept that helps you engage with your customers through numerous touchpoints. You can create a database of connected devices and content. This helps …

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From the smallest start-ups to the largest conglomerates, digital transformation is essential for survival. With technology continually reshaping every industry sector, businesses have no choice but to digitalise their operations or else get left behind. This drives business growth in a number of ways: improving operational efficiency; enticing new customers …

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When it comes to entrepreneurial endeavours, SEO or search engine optimisation is an integral aspect in starting a successful business. As its name suggests, SEO is the process of utilising strategies that increase a website’s ranking on search results. Because of the dependence of consumers on digital channels, it has …

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Digital marketing is a fast-paced and ever-evolving industry, and there are a number of digital marketing strategies that you can use in order to enhance your business’ online existence. Dealing with so many of these digital marketing techniques can sometimes turn out to be quite overwhelming to decide which one …

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If you run or own a company, you likely already know that your marketing is part of what drives your business and enables it to grow. If your marketing efforts are a consistent success, you can dominate your niche and steadily expand. On the other hand, if your marketing campaigns …

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Today, social media is a commonly used marketing channel. Not just because it is free to use, but also because practically everyone who has access to the internet today utilizes social media, making it the ideal medium for increasing brand exposure. Social media increases brand awareness and can expand your …

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Image Source Businesses, be it new or old, face infinite problems during the initial stage. Stability and making a name for yourself are perhaps two of the most important goals a new venture must achieve. Start-ups are lucky if they have an initial investment of sizeable proportions. However, when the …

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It’s very easy to start a blog. If you have a simple website that you created with WordPress or Wix, you can write about virtually anything, and then you can post it with a single click of a button. Even if you are not very tech-knowledgeable, you can put your …

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SWOT analysis is a framework that represents strengths, weaknesses, opportunities and threats; these factors are used to determine how competitive a business is in the market. This analysis helps the company to identify its current position and understand strategies towards productivity. SWOT analysis is regarded as one of the best processes …

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