Marketing

How To Get Noticed as a Small to Medium Business

No matter what the business is, getting noticed and outshining your competitors is a challenging game. While social media grants eCommerce businesses and online stores a level playing field to grow organically when you’re up against the bigger established corporations currently dominating the SERP and are consistently 1st place, you …

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Why Product Packaging Matters for New-Age Consumers

The CPG industry has come a long way, and it is more competitive than ever. While product quality remains the mainstay of selling, you cannot ignore packaging too. If you want to win the new-age customers and beat your competitors, this factor can single-handedly do it for you. Package design …

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Is Your Product Ready To Hit the Market?

A novel idea is the potential to transform your life by creating a stream of revenue that clears you from your traditional day job. But is your invention going to make it? Not everything that hits the market is a success. How, then, can you get a leg up on …

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Find Out the Benefits of Account-Based Marketing

Most marketing techniques cater to the general market, hoping to attract clients, expand the customer base and establish a strong brand presence. Some of those goals are met, while others are not. There are many reasons behind that, not having any target customers being one of them. What is needed …

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How to Transform Your Marketing Strategy Using Digital Signage

From the smallest start-ups to the largest conglomerates, digital transformation is essential for survival. With technology continually reshaping every industry sector, businesses have no choice but to digitalise their operations or else get left behind. This drives business growth in a number of ways: improving operational efficiency; enticing new customers …

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Benefits of SEO for Startups

When it comes to entrepreneurial endeavours, SEO or search engine optimisation is an integral aspect in starting a successful business. As its name suggests, SEO is the process of utilising strategies that increase a website’s ranking on search results. Because of the dependence of consumers on digital channels, it has …

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Some of the Most Effective Digital Marketing Strategies

Digital marketing is a fast-paced and ever-evolving industry, and there are a number of digital marketing strategies that you can use in order to enhance your business’ online existence. Dealing with so many of these digital marketing techniques can sometimes turn out to be quite overwhelming to decide which one …

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How to Use Social Media for Small Business

Today, social media is a commonly used marketing channel. Not just because it is free to use, but also because practically everyone who has access to the internet today utilizes social media, making it the ideal medium for increasing brand exposure. Social media increases brand awareness and can expand your …

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Six Cost-Effective Marketing Tips for Start-Ups

Image Source Businesses, be it new or old, face infinite problems during the initial stage. Stability and making a name for yourself are perhaps two of the most important goals a new venture must achieve. Start-ups are lucky if they have an initial investment of sizeable proportions. However, when the …

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The Relevance of SWOT Analysis to a Business

SWOT analysis is a framework that represents strengths, weaknesses, opportunities and threats; these factors are used to determine how competitive a business is in the market. This analysis helps the company to identify its current position and understand strategies towards productivity. SWOT analysis is regarded as one of the best processes …

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Here’s Your Guide to Using Promotional Products

Promotional products are the most popular method of advertising among consumers, which can make them an invaluable part of your marketing strategy. But it’s easy to go astray when integrating promotional products into your marketing campaigns. You need to make sure you’re choosing the right products, getting high-quality materials, and …

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