Tag Archives: target market

Location is one of the most important factors to think about when opening a business. When scouting out locations for your venture, look for the following.

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If you don't mind getting down and dirty, then you might consider opening a small cleaning service. Here are 3 tips to get started.

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I'd like to introduce you to a new section of the blog called, "From the Archives." In these posts, I'll highlight articles that have been previously published here on Entrepreneur Resources. I hope one of these articles will spark an idea that helps you start or grow your business.

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Are you scrappy? Has there been a time when you had to re-invent your business because something just wasn't working? Read on to learn how one entrepreneur did it, and share your story to win $100.

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It's my birthday, but you get the gift! :-D Continue reading to learn how you can save 20% on several of my companies' products and services.

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While networking online is important, some of the best business relationships can be made after meeting face-to-face. These 7 business networking tips will help you make the most of your next event.

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Today I have another guest post from Marcie Hill of The Write Design Company. She shares what she's learned about Marketing after 10 years of being an entrepreneur.

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Before you launch that new product or service, don’t forget to perform market research to make sure you will be filling one of your ideal customer’s unmet needs. From Defining Your Target Consumer, we know that this ideal customer, or target consumer, is someone who "is both interested in your product or service and willing to purchase it." Well, how do you find this person? Market research is the answer.

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Today I bring you another quick tip. This time it addresses how to sell as a franchise representative in today’s economy. Question: Do you know any sales techniques I could use that do not include pitching my brand over a competitor? The economy in my area has been hit hard, but I believe in my products and their benefits. Please help.

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Summer is almost over, but it's not too late to implement these 3 summer business building tips. This Monday Marketing Moment offers tips to keep your sales high during the hottest months of the year. For many small business owners, summer represents a slump in sales. Many of our potential customers are more interested in vacations and outdoor activities than in office meetings and store visits. Rather than let your sales suffer, follow these 3 business building tips to give your company a boost this summer.

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Having a web site can be one of the best ways to promote your business, if done correctly. This Monday Marketing Moment offers 3 things your web site must have in order to succeed. They are simple, yet often ignored tips that could mean the difference between closing a sale and losing business to a competitor.

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Last week, we talked about meeting a consumer's unmet need with your product or service. You may have been left wondering - who is this "consumer" person, and how do I reach him or her? Generally speaking, a consumer is someone who uses goods or services. What your business is most interested in is finding its target consumer - that group of people who is both interested in your product or service and willing to purchase it.

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For many new small business owners, one of the hardest things to figure out is pricing. This is especially true for service-based businesses that charge by the hour. I know I've been kept up at night after sending off a proposal wondering whether I charged too little or too much. I say no more of this. I declare 2010 the year to stop second-guessing your pricing plan.

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