Marketing

File link The votes are in and prototypes are an overwhelming favorite of customers. Why wouldn’t they be? Apart from being free, they give the consumer an opportunity to try before they buy. E-commerce sites know this is the biggest obstacle facing online shopping as unpredictability is a killer. A …

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For all the ups and downs that social media appears to go through on a weekly basis, there is no denying that it is still the best place to find your audience and present them with your business. In 2017, 81% of US citizens had a social media account and …

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It’s never too early for a business to start thinking about events across the year that are designed to bring in more sales — think of Black Friday weekend (including Cyber Monday) and something that we all look forward to — Christmas sales! To investigate further, we’ve teamed up with …

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It’s 2018 and the world has become more digital, in terms of the advancements in technology and in the way that we advertise to an audience. Due to this, print media is now overlooked and is seen as a less effective way to spread a message. But what if we …

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As a small business owner, your time is a precious commodity, and marketing your brand can take up plenty of that time. Building an online presence for your company is an essential aspect of your marketing strategy, but one that many business owners fail to master. To efficiently establish your …

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Making your business known isn’t the easiest of processes. You’re working to compete against hundreds of other businesses around the world doing the same as you are, so getting your name out there can be a tricky task. But the key is to start marketing yourself from early on. The …

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If you’re an entrepreneur who does your own marketing, for the most part, you’re probably familiar with search engine optimization, or SEO as it’s more commonly referred, to some degree at least. However, with a new year, there come many new rules that can change the game completely. You need …

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Lots of entrepreneurs want to create a professional image for their business. That is the best way to impress clients and ensure you make the highest profits possible. Of course, following the wrong approach could mean you create the opposite effect. So, use some of the suggestions on this page …

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Web Scraping services are a profitable process for any businesses looking for new ways to keep their marketing strategies, customer base and financial data both relevant and effective. One of the main benefits of a web scraper, is that it collects data from multiple sources in a single place, making …

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We live in hard times. In the first two years since the economic crisis of 2008 began, more than 170,000 US businesses faced closure. The atmosphere is not much brighter these days and with inflation being high and customer confidence remaining low, it is easy to see why many businesses …

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Image Credit There’s no doubt about it: social media is slowly taking over the world. First, the telephone was the major means of communication for young people, followed by texting and messenger services. In the twenty-first century the millennial is choosing to use Facebook to communicate with friends, find out …

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Nowadays the consumer market is absolutely saturated with businesses vying for customers’ attention. So how can you stand out in such competitive circumstances and make your products and services truly unmissable? Sure, you can spend a lot of time perfecting your offerings. But what’s the use if they slip into …

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Every business out there has a message they’d like their customers to hear. Whether you want to show everyone that you’re the best in the field or you’d simply like to let people know about deals, putting something like this across can be very hard. There are loads of methods …

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Choosing the right domain name is one of the most important parts of building a successful company. After all, your website will be the primary, online platform that consumers will use to learn more about you, tour your inventory, get answers to their pre-purchase questions, and complete their transactions. Fortunately, …

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Most businesses will have an online space, and for many nowadays; it’s their only usable environment. The digital age is getting stronger by the day, and it’s an appealing place for consumers and clients to seek products and services. The internet is also a great place for businesses of any …

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If you ask a marketing professional, they will tell you that market research is absolutely paramount to a company’s success. But there’s no wonder that they would say that – after all, it’s what keeps them in a job! But it’s true; as an entrepreneur and business owner, you really …

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