Most businesses these days have at least one active account on social media. Most likely they’re using Facebook or Twitter, which boast over 2 billion and 300 million monthly users, respectively. Through these platforms, brands can interact with their customers, receive feedback on products, and offer assistance as needed. Both …
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Increase Your Flow Of Customers
The flow of companies for major businesses such as Amazon or Nike for example, is never an issue. They’re so established that they don’t even need to think about how to retain their customers. But for the smaller businesses like you, keeping the customers you’ve got, and increasing the flow …
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Effective Tips for Getting B2B Marketing Leads
If you want your B2B marketing campaign to be as successful as possible, there are certain tips that you should follow when trying to get leads. A lot of people think that acquiring good quality leads is easy, but they are given a rude awakening when they actually get started. …
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Building Real Customer Relationships In A Virtual World (Yes, It Is Possible)
Pixabay | A virtual business still needs real customers. Here’s how to get them… There’s no doubt that the world of business has seen a huge shift towards the digital arena, especially for modern startups. While the opportunities are undoubtedly huge, working in this environment does cause a few challenges. …
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B2B Companies Can Benefit from Content Marketing, Too
Image source Content marketing is here to stay, so it is a bit odd that many business to business organizations are so reluctant to embrace it. Many of these companies seem to think that this kind of marketing is for commercial companies who sell to the general public rather than …
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7 Unexpected Tips to Write A Winning Email
If you are still struggling with your email marketing campaign, then this post is for someone like you. Drafting a winning email will not only increase its click-through rate but increase revenue. A lot of companies are benefiting from the use of strategic email marketing campaign. But there is also …
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Marketing Doesn’t Have to be Menacing: Get It Right in Your Smaller Business
pic Are you a new business looking for effective ways to get your name out there? Perhaps you’re established, but recently sales have made a nosedive, and you’re looking for ways to claw your way back. Either way, the right marketing techniques are essential. Here are a few different methods …
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Merchandise: One Of Your Best Assets In Advertising
No matter what kind of business you are running, unless you happen to be running a drug den, the chances are that you want to make your business known to the world. To get your name out there, make yourself known both as a business, and as a fully fledged …
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How to Apologize After You’ve Messed Up a Marketing Email
Imagine the following: Your life is great. You announced a new sale to your mailing list just now, anticipating a nice little bump in sales. But within minutes your phone starts buzzing with incoming emails: People are writing you back in anger, because you messed up the sales link! They …
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Advertising Can Be So Much More Than Posters and Leaflets!
Advertising can be difficult to get right. Think of the hundreds of thousands of dollars that large-scale companies pour into their advertising campaigns and sometimes even they can go terribly wrong (just think of the notorious recent Kendall Jenner Pepsi campaign that had to be pulled pretty swiftly). With the …
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Mistakes That Are Killing Your Online Marketing Efforts
Image source – https://static.pexels.com/photos/266176/pexels-photo-266176.jpeg At the moment, there is no denying that every business needs to master the realm of online marketing, irrespective of the industry they operate in. The Internet has given rise to a new age of advertising. It has made most industries much more competitive, and it …
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How to Ensure Your Business Gets Noticed Online
Maybe you’ve taken the plunge and started your small business, putting your time and resources into ensuring your business becomes a success, but now you are stalling and need your business needs a boost. Or perhaps your business has been going well for years, but you feel it could benefit …
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Performance vs. Cost: Why the Cheapest Option Isn’t Always Best
Almost every business owner has one thing at the forefront of their minds: profit. After all, earning a good living and being able to afford the finer things in life is the main reason that people set their own business up! However, with every executive decision that is made regarding …
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Prototype Marketing 101
File link The votes are in and prototypes are an overwhelming favorite of customers. Why wouldn’t they be? Apart from being free, they give the consumer an opportunity to try before they buy. E-commerce sites know this is the biggest obstacle facing online shopping as unpredictability is a killer. A …
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3 Reasons You Need Social Media Marketing
For all the ups and downs that social media appears to go through on a weekly basis, there is no denying that it is still the best place to find your audience and present them with your business. In 2017, 81% of US citizens had a social media account and …
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Days Designed to Bring in Sales: What You Need to Know
It’s never too early for a business to start thinking about events across the year that are designed to bring in more sales — think of Black Friday weekend (including Cyber Monday) and something that we all look forward to — Christmas sales! To investigate further, we’ve teamed up with …
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