Marketing

How Your Website Can Make You Money

If you’ve ever struggled to find a way to make some extra money, without getting a full time job, you don’t have to look any further than your laptop. You don’t have to be launching your own startup to benefit from having a website. Even if you only have a …

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8 Ways to Avoid Online False Advertising Claims

In an effort to appeal to the consumer and out of an excitement to introduce a latest offering, many companies make claims that may be perceived by some to be deceptive or downright false. This can lead to a false advertising lawsuit and to other legal actions.   What is …

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The Dos and Don’ts of Taking on Bigger Rivals

Any ambitious business owner wants their company to get ahead of the bigger rivals in front of it. This is what running a company is all about. But actually making it happen is not as easy as it sounds. Those bigger business rivals also tend to have bigger budgets and …

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Foolproof Pointers For An Effective Marketing Strategy

Most entrepreneurs who have been in the game for a few years will agree that there’s a lot of businesses out there which could be taking a more hands-on approach to their digital marketing. A huge proportion of brands don’t have any defined digital marketing strategy at all, and even …

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3 Business Identity Rules You Should Never Ignore

Your business identity is an important part of building trust with customers and remaining relevant within a heavily saturated marketplace. It’s not about quick gimmicks, the time and effort you put into each part of your brand’s identity will pay off and set your business up for a prosperous future. …

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Can’t Hack Online Marketing? Let Others Help…

Not all of us are marketing experts, and not all of us are digitally savvy either. If you’re a business owner, you probably understand the importance of marketing your business online. You may have already tried to build your own website and develop a following on social media, only to …

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Customers Build One Thing: Your Sales

Image source It doesn’t matter what company you run or what marketplace you operate within, there is only one common denominator at their very core, and that is the need for sales. The construction industry is no different. In fact, with costs so high, revenue is more important in this …

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Hack Your Way to Increased Conversions

When it comes to sales, the more, the more, the merrier. Your business simply will not survive if you don’t make enough sales and the more sales you make, the better off your company will be, which is why you should constantly be trying to increase your web sales in …

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Are You Marketing or Marketing Effectively?

When it comes to getting the word out about your business, you have two options: you can market your company, or you can market it effectively. These are two very different things. In the first instance, you spend time and money developing a strategy. In the second, you do everything …

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The Importance and Message of Professional Business Cards

A respectable business venture will always have professional business cards at the ready. Many business men and women overlook completely the necessity of business cards simply because they consider these objects to be “fancy” or just optional “accessories.” However, business cards are actually a very important and personal form of …

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