Marketing

In today’s competitive business arena, it’s impossible to realize your full potential without the perfect online strategy. A strong web presence influences everything from reputation and status to sales figures and customer care. Whether you’ve been operating for five minutes of five decades, ignoring the need for success on the …

Read More »

If you own a small business, there’s no way that you don’t understand the importance of branding. It’s how you differentiate yourself with the competition. It’s how you synonymize your name with quality, reliability and success. It’s what enables you to put your own personal flourishes and creative flair into …

Read More »

“Make a good first impression.” It’s a cliche, but it’s still incredibly important especially when it comes to packaging. And since more than 80% of the information our brain receives comes through our eyes, how your product looks to a prospective customer can make a powerful statement. The look and …

Read More »

Professional graphic design tools are too complex and way too expensive for non-designers. Entrepreneurs or small business owners often need to edit or create some graphics for their marketing materials really fast and urgently but softwares like Adobe are all tied up to the desktop making them obsolete in the …

Read More »

Marketing on a small budget is tough, but not impossible. There are plenty of creative, low-cost ways to promote your small business without breaking the budget. Sometimes the simplest ideas are the most effective. I’ve gathered 36 small business marketing ideas to spark your creativity, all you need to do is …

Read More »

There are now thousands of different marketing agencies all around the world. We’ve seen a sharp rise in numbers during the last few years due to an increase in new businesses. Everyone understands that promotion is essential if they want to achieve their goals. That is why decent advertising experts …

Read More »

One of the key strengths of Salesforce for Nonprofits is the capability to communicate more effectively with your constituents. Even after all the information has been collected regarding the identity of your constituents, their preferences and interests, and how they are linked with your organization, it can be a difficult …

Read More »

This article is about ‘blog writers’ rather than bloggers because I’m going to focus mostly on the blogging mistakes that bloggers make in terms of their writing and their content rather than mistakes made just in terms of web design, etc. These are the mistakes that bloggers make when deciding …

Read More »

Search Engine Optimization (SEO) has taken over internet marketing completely. But as it becomes more popular, search engines are tightening the rules regarding its use. As a result, it is easier to get SEO campaigns wrong than to get them right. There are several mistakes people make when using SEO …

Read More »

Redesigning your business website can be a difficult project and it certainly requires a lot of planning, time and money (if you don’t plan on doing it yourself). Since your website is the face of the company and an essential marketing tool, it is a project that must be undertaken …

Read More »

Guest blogging is considered as one of the best in-bound marketing strategies. Its benefits are incredible. If you’re able to target right sites with a great content, it can yield you 3 birds (advantages) for your one stone. Before knowing about those birds, let me explain in short what is …

Read More »

Imagine trying to solve a jigsaw puzzle without having a picture on the box from which to refer. On top of that, you have no idea how many pieces there are supposed to be, not to mention there aren’t any edge pieces. That’s the kind of situation many businesses find …

Read More »

If have a Facebook page and want to customize an eye-catching Facebook cover that attracts more fans, FotoJet can help. In this article, I will show you how to create your own Facebook cover even if you are not a graphic designer. FotoJet is a robust online tool for photo …

Read More »

Thinking about starting your own website? Still not sure where to begin or which tools you should when building an effective website? Well, you’ve come to the right place. In this article, we share with you the most important tools and websites you can use when building your very first …

Read More »