Marketing

In the modern age, everybody realizes the importance of the internet. If you hadn’t entered the digital era by now, your business would either have to be in a very specific industry, or, I would have to assume, it’s non-existent. Of course, just because everybody realizes the importance of the …

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The internet has become a powerful tool for businesses to advertise their services and products around the world. However, very few brick and mortar stores have picked up the growing trend of digital storefronts. They don’t have an online presence and as a result, have fallen behind compared to their …

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A website is an extremely important element to any kind of business. It acts as a shop front, and essentially represents your business on the internet. Although they are important, they should not be rushed, and careful planning is required before you start slapdash adding things to it. It should …

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When you first think about starting your own business, you often reflect on the operational side and how to make it profitable. But, when you come to setting everything up, it’s important that you consider exactly where your money should be invested. After creating your business plan, it’s likely that …

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If there’s one phrase, that’s more dangerous than any other when you’re setting up a business it’s “one-size-fits-all.” There are thousands of business in the world, and the one thing that they have in common is that they are all different. Sure, some will have similar products, similar customers, and …

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You could be sitting on a truly revolutionary business idea, but if people never hear about it, you’re never going to make any money from it! There are a lot of things that go into business success, but one of the most integral is good marketing, specifically in the digital …

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Wikimedia Image A media friendly business is a successful business. While most companies know how to use the web to their advantage, getting involved with the wider media can be a big boost. You can build up your brand name and get noticed by a much larger audience. But is …

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If you’re running a small business, it can be difficult to try and measure up to some of the other players on the market. You have to make sure that you are ready to stand out in an environment where you may not have as many resources or the necessary …

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Marketing needn’t be static. Having a poster in one place is less likely to be seen than a poster that’s always on the move. If you’re trying to find creative ways to market your business, why not embrace some of these moving marketing ideas and use vehicles for advertising. Bumper …

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Previously, it wasn’t surprising to hear the phrase from small business owners, “our customers are offline so we don’t require online marketing.” But now, things have changed as 72% of online users want to interact with their preferred brands via online media. Though many small business owners at least have …

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There are plenty of clever methods that can be employed when it comes to spreading the name and logo of your business far and wide. You just need to look for methods that are creative and affordable. We all know how important brand awareness is. If people don’t know your …

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Businesses that go out of their way to be green are enjoying a considerable marketing edge in today’s arena. If the business you run is in-step with modern conventions, then it’s probably fairly eco-friendly as it is. If you’re recycling your waste, using LEDs, and running a carpool program, then …

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There are a lot of ways to tackle the question of how you handle your business image and branding. If your business elicits no emotional response at all, you’re doing it wrong. A business’s image can be more than a slogan and a logo. It can be an identity that …

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Go to your mailbox day, and you’ll likely notice a few personal pieces, some junk mail addressed to a couple pieces addressed to resident. Open your email inbox, by contrast, and there is probably a long screen full of emails from mailing lists you’ve signed up for as well as …

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