Marketing

Customer perceived value is incredibly influential when it comes to making product and marketing decisions. How do consumers perceive value; how can we assign value, prestige and buyability to a product; what are the best examples of this in the real world? Perceived value pricing is now commonplace, and the …

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Content marketing is one of the strongest internet marketing strategies a company can use. As a business owner or marketing strategist of a company, your content holds the ability to speak on behalf of your product and draw an audience. It’s important to refrain from spamming people online. The right …

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Whatever type of business you run, making yourself visible online is one of the most important techniques for growing your company. As more and more people use the internet to search for goods and services, the easier you can be found, the better it will be for your business. Rather …

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Do you wish that you could get more people heading to your business’s website? Many business owners feel that way. And you can make it happen. You just need to change how you’re currently doing things and find a way to attract the right kind of people in the right …

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Image Source We all know how important it is that your business has some kind of online presence. After all, as far as many customers are concerned, if your business isn’t online then it might as well not exist at all. The problem is that many business owners assume that …

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When it comes to franchising brands, there is a great deal of work that needs to be put into distribution and allocation of resources. Through franchising brands, business owners have the opportunity of developing networks and establishing footholds in multiple local economies. This will highly impact the brand income through …

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There’s a million and one ways in which you can get the word out about your company, from traditional marketing to guerilla tactics to whatever crazy scheming plan your mind can come up with. One area that is often overlooked, however, is the video, which is fast on its way …

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If you have a business of any size, it’s so important that you make a plan to start blogging. As in, start blogging right now. You may have heard of how important blogging is for business, but be under the impression that it’s not right for you or your business. …

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Every business has to answer this question if they want a successful marketing campaign. However, choosing which one is best is never easy as both have pros and cons. And, if you decide the one with too many negatives, the entire strategy will fall by the wayside. To make sure …

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It very much seems like businesses nowadays live and die on the internet. Every piece of success seems to crucially hinge on how successful a business is in their online output. It wouldn’t be far from the truth to think along the lines of the above. Physical businesses succeed through …

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When you’re promoting a product or business, you need to find the quickest way to get attention. One marketing technique you could try is pay per click advertising. This method is excellent if you’re on a budget. You only pay for the amount of clicks your advert gets. If you …

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What if your path to becoming a marketing mastermind was through acting like a mad scientist? That’s exactly what growth hackers are doing today in order to get more leads, more traffic and ultimately take the marketing world by storm. While the advice of growth hackers is often vague, the …

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Something that all businesses need to be able to produce as well as possible is their marketing. The marketing campaigns of any business determine to a large degree its expected level of success. After all, without a proper focus on marketing, no business can expect more customer to come flooding …

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Online marketing methods are constantly changing in order to keep up with the fast-paced evolution of the internet. As a result, online marketing tactics that were once suitable ten years ago are no longer appropriate now. This is important to understand when marketing your business online, so that you know …

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