Marketing

Can A Good Website Transform Your Brand?

In the modern age, everybody realizes the importance of the internet. If you hadn’t entered the digital era by now, your business would either have to be in a very specific industry, or, I would have to assume, it’s non-existent. Of course, just because everybody realizes the importance of the …

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Top Tips To Launch Your Killer Website

A website is an extremely important element to any kind of business. It acts as a shop front, and essentially represents your business on the internet. Although they are important, they should not be rushed, and careful planning is required before you start slapdash adding things to it. It should …

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Setting Up Shop? Here’s Where You Need To Invest

When you first think about starting your own business, you often reflect on the operational side and how to make it profitable. But, when you come to setting everything up, it’s important that you consider exactly where your money should be invested. After creating your business plan, it’s likely that …

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Essential Elements To Your First Marketing Campaign

You could be sitting on a truly revolutionary business idea, but if people never hear about it, you’re never going to make any money from it! There are a lot of things that go into business success, but one of the most integral is good marketing, specifically in the digital …

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Is Your Business Being Media Friendly Enough?

Wikimedia Image A media friendly business is a successful business. While most companies know how to use the web to their advantage, getting involved with the wider media can be a big boost. You can build up your brand name and get noticed by a much larger audience. But is …

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Marketing On The Move: Using Vehicles For Advertising

Marketing needn’t be static. Having a poster in one place is less likely to be seen than a poster that’s always on the move. If you’re trying to find creative ways to market your business, why not embrace some of these moving marketing ideas and use vehicles for advertising. Bumper …

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Isn’t It Time You Leveraged Green Marketing?

Businesses that go out of their way to be green are enjoying a considerable marketing edge in today’s arena. If the business you run is in-step with modern conventions, then it’s probably fairly eco-friendly as it is. If you’re recycling your waste, using LEDs, and running a carpool program, then …

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Junk Mail vs Junk Email: What’s Most Effective?

Go to your mailbox day, and you’ll likely notice a few personal pieces, some junk mail addressed to a couple pieces addressed to resident. Open your email inbox, by contrast, and there is probably a long screen full of emails from mailing lists you’ve signed up for as well as …

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