Marketing

Getting your company noticed by the public will require a smart and savvy strategy. There are lots of advertising solutions open to you in the modern world. Don’t make the mistake of thinking you need newspapers, radio, or TV. In most instances, entrepreneurs can market their new venture entirely online. …

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source Marketing is one of the essential facets of your business. Marketing is your ability to brand your product to new and emerging markets for a bigger reputation and sales. Unlike years gone by, the emphasis isn’t on conventional methods of marketing because digital marketing is taking over. The Internet …

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If you want to grow your business, one place to start is with an email list. By collecting email addresses of potential clients AND staying in touch with them, you keep your business top of mind. Your newsletter should have engaging content but also be visually attractive. Fortunately, you don’t …

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When you think of marketing gurus, T-Mobile probably isn’t your first thought. But if you’re an entrepreneur who is up against some dogs bigger than yourself, you may want to take a closer look at the cellphone carrier. After all, T-Mobile has secured a spot as the “little guy” in …

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It doesn’t take a genius to understand the importance of customers to a company. As a business owner, you’re constantly looking for ways to make a positive impact on potential clients. Ultimately, the only to win long-term customers is to produce the goods in business. But here are also a …

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One of the biggest questions I get from my small business clients is, “How do I stand out from the competition?” In this post, sponsored by Name.Kitchen, I’ll show you how two entrepreneurs used a not-com domain name to differentiate themselves from others in their industry. In 3 Tips to …

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Over the past decade, marketing has had a remarkable transformation. It used to be based on physical marketing like TV and billboards; now it is all online. Social media has gotten its hand into the marketing industry, and it is not letting go. Take Facebook for example. Companies big and …

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There are lots of strong reasons to consider marketing in the ‘real life’ world as well as online. It can give you a new way to learn about the audience you are targeting, through talking to them directly, and can allow you to cut through all of the competing messages …

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Most people recognise the value in writing a business blog. If done well, a business blog can help drive traffic to your website and establish you as a voice of authority in your niche. Unfortunately not all small businesses bother to keep a blog. This is a real shame because …

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Marketing is an essential part of building your brand, with the potential to make or break your business. Unfortunately, some entrepreneurs either fail to incorporate marketing into their broader strategy or they commit mistakes that damage their brand and stunt the growth of their business. Here are some of the …

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We’ve moved from My Space to Orkut and from Orkut to Facebook. The social media platform has evolved beyond recognition. Today social media websites not only put you in touch with loved ones (or hated ones for that matter) you had long given up looking for, but they also help …

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These days, many business owners realize that implementing a digital campaign is a great way to enhance visibility, optimize conversion, and keep their companies growing. However, many of these business owners do not know what systems and strategies to implement for the purpose of making their digital campaigns as successful …

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Owning a small business can be a very tough job, but one that is definitely worth the trouble. As a business owner, you will be responsible for a number of different tasks. In order to keep a business at the top of its game, a business owner will have to …

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Going into business for yourself is exciting, but what’s even better is making it successful. In this post, sponsored by Name.Kitchen, I’ll give you three tips to help ensure your business gets off to a great start. 1. Choose a niche that will sustain you. This piece of advice is …

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