Marketing

If you’ve ever struggled to find a way to make some extra money, without getting a full time job, you don’t have to look any further than your laptop. You don’t have to be launching your own startup to benefit from having a website. Even if you only have a …

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Tired of sending the same follow up emails over and over again and not getting good results? Furthermore, how can you even be sure your emails are still being received? If you’re looking for a creative way to write your follow up emails, here are 23 better alternatives to the …

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Believe it or not, in 2017 there are still many small companies who do not have a business website. In fact, recent research suggests that up to 71% of small businesses don’t have one! If you’re serious about developing your business, then there are compelling reasons why you really do …

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In an effort to appeal to the consumer and out of an excitement to introduce a latest offering, many companies make claims that may be perceived by some to be deceptive or downright false. This can lead to a false advertising lawsuit and to other legal actions.   What is …

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Any ambitious business owner wants their company to get ahead of the bigger rivals in front of it. This is what running a company is all about. But actually making it happen is not as easy as it sounds. Those bigger business rivals also tend to have bigger budgets and …

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Most entrepreneurs who have been in the game for a few years will agree that there’s a lot of businesses out there which could be taking a more hands-on approach to their digital marketing. A huge proportion of brands don’t have any defined digital marketing strategy at all, and even …

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Your business identity is an important part of building trust with customers and remaining relevant within a heavily saturated marketplace. It’s not about quick gimmicks, the time and effort you put into each part of your brand’s identity will pay off and set your business up for a prosperous future. …

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Not all of us are marketing experts, and not all of us are digitally savvy either. If you’re a business owner, you probably understand the importance of marketing your business online. You may have already tried to build your own website and develop a following on social media, only to …

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In business, the battle to gain sales should always be your main revenue-based priority. However, ignoring the potential to create secondary incomes would be a huge error. Many SMEs are using those opportunities to gain a significant profit boost, and yours should too. An additional source of income will remove …

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Image source It doesn’t matter what company you run or what marketplace you operate within, there is only one common denominator at their very core, and that is the need for sales. The construction industry is no different. In fact, with costs so high, revenue is more important in this …

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When it comes to sales, the more, the more, the merrier. Your business simply will not survive if you don’t make enough sales and the more sales you make, the better off your company will be, which is why you should constantly be trying to increase your web sales in …

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When it comes to getting the word out about your business, you have two options: you can market your company, or you can market it effectively. These are two very different things. In the first instance, you spend time and money developing a strategy. In the second, you do everything …

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A respectable business venture will always have professional business cards at the ready. Many business men and women overlook completely the necessity of business cards simply because they consider these objects to be “fancy” or just optional “accessories.” However, business cards are actually a very important and personal form of …

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To be successful in business in the current market, you need to have a decent marketing strategy that is working for you and bringing new customers to your door all the time. But the goalposts are constantly changing, so how can you make sure that your strategy is the most …

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