Marketing

Over the years the use of videos by businesses has expanded across many different areas. Today businesses often use videos in marketing, training, presentations, and pitches. Because of how frequently videos are used, it is important that you’re able to edit them – to make them look more professional, extract …

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Marketing is a sector with a lot of competition. There is no getting away from that fact, but it’s important not to let it put you off of working in the sector. Yes, this might be highly competitive and difficult to get into industry, but it is possible to achieve …

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The digital world is fast paced and ever demanding. The landscape is constantly changing for both end users and marketers trying to reach those end users. So how do you get ahead? Professional Media Buyer, Bill Michelon, provides his insights on how to use analytics to get ahead in today’s …

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As an online business owner, you should be aware that the customers are the most important people in the operation. Without them, you won’t generate sales, which is why you must endeavor to give them an enjoyable experience. Providing users with the online services and online experience that they deserve …

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Flickr Because of the amount of competition in the market, businesses are on the lookout for new ways to succeed. One method you might have come across recently is brand building. More and more companies are emphasizing their brand as they realize the benefits. However, their efforts are misplaced as …

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In the business world, few things get as much attention as marketing. It’s no surprise, then, that many of us focus on advertising above all. We work hard to get the best brand, and market it in the right way. For the most part, we manage to spend a fortune …

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With vast PR machines like Twitter at the disposal of the masses, many have written off press releases as no longer relevant, but is this a fair assessment of the situation? Let’s find out. Press releases are a long-standing marketing strategy. In the good old days, a PR marketing firm …

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As technology changes the way we do business, one thing remains, the customer is still king. As such, operations must be targeted towards ensuring that customer relationship is fostered. This is the backbone of Customer Relationship Management (CRM). CRM is a system designed to improve the existing relationships with customers, …

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It is no big secret that nowadays, the whole world communicates through social media. Billions of people on the planet have some form of social media account. So with that in mind, businesses can’t afford to not think about and include social media in their marketing strategy. But knowing how …

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McDonald’s, Starbucks, Volkswagen; they’re not the only player in their chosen game, they’re not even necessarily the best. They don’t necessarily have the better product, the better customer service or the nicer brick and mortar stores than their competitors. It’s not even because their business practices are inherently better than …

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You’ve probably put a great deal of thought into how your small business website will look and function but may not have dedicated the same amount of time to thinking about how and why to test your website before bringing it to the public. Fortunately, it’s easy to do that …

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Blogging has grown hugely in popularity in the last few years- as a hobby, as a way to boost business or as a business within itself. Blogging can be very lucrative, and more people than ever are able to stay home and write on topics they love in order to …

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One of the most worrying things about starting a business is how you can expose it. Without exposure, your business isn’t going to grow at all and you’re not going to have a good time trying to make it big in your chosen industry. A lack of initial exposure could …

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When it comes to SEO, there are loads of different techniques and ideas people have to try and give your website an improved ranking. The aim is always to make your site perform better in the organic search engine results, and some people will stop at nothing to reach the …

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In the past, businesses tended to focus their creative efforts on their advertising departments. Hours have been spent designing posters, leaflets, and billboards. Not to mention radio and television advertisements. But nowadays, you’ll often find that consumers opt to stay home and conduct most of their business and recreational activity …

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If you are reading this you may have everything already planned, set in place and ready to go for setting up your online retail business. You may have your inventory, funding, business plan and perhaps even your marketing strategy established and ready for launch. However there are a few things …

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