Marketing

When your only marketing strategy is lowering your price, be on the lookout for these negative consequences.

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Some business owners have  the mistaken belief that marketing is a one-time thing or at best, something you do only around the holidays.  This is far from true and could have a negative effect on your bottom line.  This video, from SmallBusinessNewz, gives tips on how you can be more …

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Have you been part of a training class and thought, “Hey, I can teach on this topic?”  Or maybe you’ve been in business for awhile but still don’t feel like you’re making headway.  If you’re ready to learn how to capitalize on the knowledge you already posses, then join me …

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For football fans across the country, the Super Bowl is the height of excitement. For marketers, the Super Bowl is equally exciting because it's time for some of the best commercials of the year. What are your top picks?

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Ready to stop getting that "eyes glazed over" look when introducing your business? Register now for a teleseminar on creating your brand equity pyramid and getting clear on how you can best serve your consumer, given by small business marketing expert Dequiana Brooks. Only $10.

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In this digital age, your web site is often more important than your business card in making a first impression. Does your web site need a face lift? Then enter the "Show Your Web Site Some Love" web site redesign contest, sponsored by Inspired Graphics Media.

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Dequiana Brooks, Founder & CEO of Inspired Marketing, Inc. introduces her new training series: Monthly Marketing Moment. The first training is free and can be found at http://www.inspiredmarketinginc.com/7websiteessentials.

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Can you believe that 2011 is less than a month away? For many of us, December is a time of goal-setting, resolution writing and figuring out how to make next year better than the last. This December, I encourage you to examine your small business habits. This piece is often overlooked as we enter a new year. We'll set sales goals, marketing goals and even personal weight loss goals, but we won't take a hard look at the business habits we need to kick before the new year rolls around. I encourage you to do that right now.

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Even the best business ideas can fail if no one knows about them, but many small businesses still have no marketing budget or plan. Think you don't have the time to craft a proper plan? Well, think again. The "Build Your Marketing Plan in One Week" e-book is for you! Only $7

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Today I have another guest post from Marcie Hill of The Write Design Company. She shares what she's learned about Marketing after 10 years of being an entrepreneur.

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I have a professional blogger friend who is quite tech proficient. To stay on top of her game she regularly attends blogging and social media classes. Our conversations after these workshops are typically a lot of fun. She excitedly tells me what she learned, and we talk about how we can apply it to our own businesses. Well...last week was different. She was pissed. It turns out that the workshop was good, but the presenter turned her off. Their email conversation started innocent enough, but then it went sour.

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Before you launch that new product or service, don’t forget to perform market research to make sure you will be filling one of your ideal customer’s unmet needs. From Defining Your Target Consumer, we know that this ideal customer, or target consumer, is someone who "is both interested in your product or service and willing to purchase it." Well, how do you find this person? Market research is the answer.

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Today I bring you another quick tip. This time it addresses how to sell as a franchise representative in today’s economy. Question: Do you know any sales techniques I could use that do not include pitching my brand over a competitor? The economy in my area has been hit hard, but I believe in my products and their benefits. Please help.

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Some employers are using the Internet to check up on potential employees before making hiring decisions, but did you realize that potential clients could be checking up on small business owners, too? Making sure you know what is being said about you and your company on the Internet should be a regular part of your business activities. Use these three tips to keep track of your online brand.

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