Marketing

Why Your Marketing Efforts Need to be Consistent

Some business owners have  the mistaken belief that marketing is a one-time thing or at best, something you do only around the holidays.  This is far from true and could have a negative effect on your bottom line.  This video, from SmallBusinessNewz, gives tips on how you can be more …

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Are You Ready for Some Football Ads?

For football fans across the country, the Super Bowl is the height of excitement. For marketers, the Super Bowl is equally exciting because it's time for some of the best commercials of the year. What are your top picks?

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Setting Goals for 2011: 2010 Habits to Keep or Leave Behind

Can you believe that 2011 is less than a month away? For many of us, December is a time of goal-setting, resolution writing and figuring out how to make next year better than the last. This December, I encourage you to examine your small business habits. This piece is often overlooked as we enter a new year. We'll set sales goals, marketing goals and even personal weight loss goals, but we won't take a hard look at the business habits we need to kick before the new year rolls around. I encourage you to do that right now.

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Customer Service Tip: Don’t Call Your Clients Stupid

I have a professional blogger friend who is quite tech proficient. To stay on top of her game she regularly attends blogging and social media classes. Our conversations after these workshops are typically a lot of fun. She excitedly tells me what she learned, and we talk about how we can apply it to our own businesses. Well...last week was different. She was pissed. It turns out that the workshop was good, but the presenter turned her off. Their email conversation started innocent enough, but then it went sour.

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Market Research Basics

Before you launch that new product or service, don’t forget to perform market research to make sure you will be filling one of your ideal customer’s unmet needs. From Defining Your Target Consumer, we know that this ideal customer, or target consumer, is someone who "is both interested in your product or service and willing to purchase it." Well, how do you find this person? Market research is the answer.

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3 Ways to Keep Track of Your Online Brand

Some employers are using the Internet to check up on potential employees before making hiring decisions, but did you realize that potential clients could be checking up on small business owners, too? Making sure you know what is being said about you and your company on the Internet should be a regular part of your business activities. Use these three tips to keep track of your online brand.

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