October 6, 2016
Marketing
Of all the online resources that businesses have available to them, social media platforms are the most important. They allow businesses access to the people they want to sell their products or services to. So, they’re ideal platforms for promoting brands and products. And they’re one of the cheapest forms …
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October 5, 2016
Marketing, Small Business Tips
Participating in an exhibition is a great way to generate interest in your business and enhance its growth. While you are there, you want to use that time to make a lasting impression on prospective customers and generate valuable leads to follow up on. Here are some exhibition planning tips …
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October 5, 2016
Marketing
Starting a new business can be a fun and exciting adventure, but many new entrepreneurs only focus on creating their product or service. It does not matter how great your products are when you don’t have the proper advertising campaign in place. Not only do you need to provide a real …
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September 27, 2016
Marketing, Technology
Your next digital marketing campaign could be the thing that helps your business to reach out to new people. It could be the reason that people start taking an interest in your company for the first time. That’s why you should always aim to make your next digital marketing campaign …
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September 13, 2016
Marketing
It’s no secret that powerful advertising can do wonders for any business or service industry. The right combination of personalized techniques and advertising strategies can take the wallflower business off the wall and make it the bell of the ball, and every serious business wants to shine: but what can …
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September 13, 2016
Marketing
We see digital signage everywhere these days, whether we are out walking in the street, traveling on the subway, or in stores and restaurants. It has a number of important benefits for retailers, and you may already be making use of all of these. Digital signage is eye-catching, it captures …
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September 6, 2016
Marketing, Technology
It’s not always clear to a business owner why they fail to make a dent in the online market and have online success. Your business might be failing to win over customers, and you might have no idea what the cause is. You’re in luck, though, because we sure do. …
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September 6, 2016
Marketing
In the modern age of social media, companies have to do a lot more than they used to in order to get their product or service noticed. With the advent of social media, the challenge has become even tougher since almost anyone can market or provide a product. Here are …
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August 31, 2016
Marketing, Small Business Tips
The basic rules for effective swag items are simple, right? You want to choose items that are useful, that are going to be well-built enough to be durable and stick around, you want them to fit your company, and you want them to be appropriate for the occasion of your …
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August 29, 2016
Marketing
Possibly the biggest problem for small businesses is finding new customers. You may have a loyal customer base, but it’s not enough to keep you going. You want to expand it, and the only way to do that is by finding new people. Bearing that in mind, I have four …
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August 17, 2016
Marketing
Image Marketing is one of those areas of business which people get confused about all the time. It doesn’t matter how long you have been in business, it can be all too easy to think you know it all. Typically, that is the moment when something completely untoward happens. And …
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August 5, 2016
Marketing
Image by Switch Marketing With so many shopping choices available, it can be difficult for brands to differentiate themselves from their competitors. Now more than ever, customers are looking for interactive experiences when they shop. Experiential marketing is proving to be a successful way for brands to help consumers understand …
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August 5, 2016
Marketing
Source: Land Rover MENA Launching a new product is an exciting but also very stressful time. When it’s finally time to plan your product launch event, it can feel like a huge relief. You can start rolling out your product and move on to stressing over how well it will …
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August 3, 2016
Marketing
If you’re in the retail game, it’s important to continually stay up-to-date with the latest trends and technologies affecting your industry. This helps you to be more competitive, attract more customers, increase sales and profits, and just generally grow your business. One buzzword that certainly seems here to stay right …
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July 20, 2016
Marketing
If you are in charge of a business, you are no doubt keen for it to expand as quickly as possible. It is likely that you are already aware, mostly, of what this entails. You obviously need to have a great product and deliver it smoothly. That much goes without …
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July 14, 2016
Marketing, Technology
Starting a business online, you may have already come across the idea of SEO. SEO or search engine optimization is not one thing, and that is the first false assumption people tend to make. Search engine optimization is the term given to a group of methods used to get a …
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