Get The Most Out Of Your Social Media Marketing Strategy

Are you looking for ways to improve your social media marketing campaign for your business? If so, then you might want to think about using social media as an option here. Social media provides a massive level of potential to business owners. It allows you to reach millions of potential customers and users at a fraction of the cost compared to other marketing options that you might be interested in exploring. Social media can also be DIY. As such, you won’t have to spend a fortune on professional services, allowing you to keep your costs low. That’s important because the average cost of marketing is going to be about 20% of your total budget annually. So, let’s look at some of the ways that you can get more from your social media marketing strategy. Here are the possibilities to keep in mind. 

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Follow The 80:20 Rule

Content is always going to be key to any social media marketing campaign. However, to see the best results, you do need to make sure that you are following the 80:20 rule here. Ultimately, this means that only 20% of the content that you publish on social media should be purely promotional. The rest should be focused on the idea of ensuring that you are delivering real value to your customers. This could mean publishing content that is either informative or entertaining. It will largely depend on your brand and what your focus should be here. 

Aim For Engagement 

Next, it’s important to understand that large numbers of followers are overrated. It doesn’t matter how many followers you have. If they are not engaging with your business then you are still going to struggle to see the results that you hoped for here. High levels of engagement include responding and reacting to the posts that you publish online. To encourage this level of engagement, you should think about exploring options such as opening discussion groups. Don’t forget this is a two-way street. If you want high levels of engagement, then you need to put the right level of effort in. 

Use Professionals 

You don’t have to use professionals to run your marketing campaign. However, it’s difficult to ignore the fact that you could see far more powerful results if you do explore this option. With a professional social media marketing solution, you will be able to guarantee that you can effectively target your audience. Professionals also understand how to take your content to the next level so that it has the potential to go viral. With this impact, you can achieve massive levels of growth with your business brand online, seemingly overnight. 

Be More Creative 

You do need to be more creative with the content that you are producing to ensure that you get the right impact. For instance, you might want to think about creating stories. Stories are a great way to ensure that your brand marketing feels more immersive to your customers and your target audience. If you are interested in this possibility, then you need to learn how you can create stories through different networks. For instance, if you research how to put music on Instagram story posts, you can immediately ensure that they are more captivating. 

Make Your Strategy Specific to Your Industry

There are many marketing strategies out there that apply to almost any field or industry. Such as mailing lists, social media marketing and more. But whatever marketing campaigns you engage with, you do need to specialise and make it relevant to the specific industry you’re working in. This will help to better target your target demographic and can result in more sales and conversions. If you work in the car industry, look into auto dealership marketing strategies. If you’re selling to teens, figure out how to market to teens and young adults. The extra effort will be more than worth it.


Show Some Skin

Finally, you shouldn’t forget that social media presents a fantastic opportunity to show customers more of your business and guarantee that they can connect with your brand on a more personal level. This is exactly what modern buyers want. They want a personal connection. 

Social media provides a way to show more of your brand while keeping things completely non-intrusive. You could, for instance, use it as a window to show a work scene behind the curtain in front of your business. It’s a great way to showcase the diverse team that keeps your company firing on all cylinders. 

We hope this helps you understand the best ways that you can get far more from your social media marketing strategy overall. If you take the right steps here, then you will be able to guarantee that your marketing is more effective and does reach a greater range of different clients overall. 

Be aware that social media is often going to be just one part of the puzzle. If you want the greatest impact with a marketing campaign, then you need to make sure that you are setting up an omnichannel marketing strategy. Here different parts of your marketing campaign are connected and integrated. Regardless of where buyers enter, they will always reach a potential purchase decision. 

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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2 comments

  1. 1. Know your target audience
    2. Decide which social media networks work best for your social media marketing strategy

    You should never disregard these points as well.

  2. “Hey Dequiana,
    You rightly mentioned that social media is a fantastic way to connect with your customer on a personal level. Liked your suggestion of creating stories to engage customers. I appreciate your effort in bringing such informative pointers here.”

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