Tag Archives: target consumer

I'd like to introduce you to a new section of the blog called, "From the Archives." In these posts, I'll highlight articles that have been previously published here on Entrepreneur Resources. I hope one of these articles will spark an idea that helps you start or grow your business.

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Even the best business ideas can fail if no one knows about them, but many small businesses still have no marketing budget or plan. Think you don't have the time to craft a proper plan? Well, think again. The "Build Your Marketing Plan in One Week" e-book is for you! Only $7

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Before you launch that new product or service, don’t forget to perform market research to make sure you will be filling one of your ideal customer’s unmet needs. From Defining Your Target Consumer, we know that this ideal customer, or target consumer, is someone who "is both interested in your product or service and willing to purchase it." Well, how do you find this person? Market research is the answer.

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Even the best business ideas can fail if no one knows about them, but many small businesses still have no marketing budget or plan. Think you don't have the time to craft a proper plan? Well, think again. The "Build Your Marketing Plan in One Week" e-book is for you! Only $7

Read More »

Having a web site can be one of the best ways to promote your business, if done correctly. This Monday Marketing Moment offers 3 things your web site must have in order to succeed. They are simple, yet often ignored tips that could mean the difference between closing a sale and losing business to a competitor.

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Last week, we talked about meeting a consumer's unmet need with your product or service. You may have been left wondering - who is this "consumer" person, and how do I reach him or her? Generally speaking, a consumer is someone who uses goods or services. What your business is most interested in is finding its target consumer - that group of people who is both interested in your product or service and willing to purchase it.

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