How To Get Noticed as a Small to Medium Business

No matter what the business is, getting noticed and outshining your competitors is a challenging game.

While social media grants eCommerce businesses and online stores a level playing field to grow organically when you’re up against the bigger established corporations currently dominating the SERP and are consistently 1st place, you may feel like you do not have the upper hand.

Larger companies and corporations have the advantage of bigger budgets and more resources. But don’t rule yourself out. There are still ample opportunities for you to drive traffic and create valuable leads with your target audience that you can do yourself or with the help of a Marketing Agency in London.

How To Get Noticed as a Small to Medium Business

Optimisation

If you are looking to expand your online presence, you cannot afford not to optimise, and to optimise; you need SEO.

Without going in-depth into what SEO is and SEO tactics you can use, your website must be optimised for search engines if you wish to see online success.

Factors to consider are meta titles, descriptions and other tools such as written hidden image details to explain to search engines exactly what your site is all about. All of this information is carefully catered to your target audience and backed up with careful keyword and search term research.

Ultimately your aim with SEO is to ensure that the goal of your page is well-organised and connected with valuable links that are formatted appropriately. You also need to ensure your copy, and published blogs include (but not in spam-like fashion) keywords and search terms that your target audience will likely enter into Google.

Quality Content

On SEO, we cannot ignore the crux of what you are optimising, and that is the content.

The phrase quality over quantity in the case of your online content has never rung more true. In-depth analysis, blogs and case studies need to be well written and speak directly to potential customers.

From there, your library of content will grow. If proven good quality, the internet search engines crawlers will see your website as the all-knowing information hub and the best appropriate option for your target audience.

You need to create content that establishes your website as a go-to source of information for your customers’ topics to get noticed.

Whilst quality long-form content may be time-consuming. It is also more likely to garner attention through shares and get the attention of other online publications. 

Establishing yourself as a reliable and reputable source of information will give you the edge over your competitors who post more brief, shorter irrelevant content. Long-form content is also more likely to garner attention through shares and get the attention.

Social Media

Social media such as Facebook, Instagram and Twitter is made to connect people virtually. As a smaller business, we must capitalise on this in connecting with your customer.

Not only is social media a place to connect with new customers, but it is also the place where we build and establish long and more meaningful relationships with our audience.

It should showcase your brand’s mission statement and share an insight into the behind the scenes of your business community, personality, and voice.

Ultimately, if you are looking to grow your business, remember to show humility and your brand’s message whilst strategically optimising your content relevant to your business and of good quality.

As ever, any marketing agency in London or across the UK, worth their mettle, will be able to provide you with valuable advice on how they think your business can be scaled in a way that is both profitable and feasible for your budget constraints. It’s always worth considering getting advice and taking up a reasonable retainer with a marketing agency in London to increase your online presence, maintain your customer audience while scaling, and so that you can focus on what matters – running your business!

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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