Marketing

Knowing the Basics of Using Paid Media in Your New Business

One of the quickest and easiest ways to help potential customers discover your offerings is through paid media. It refers to external marketing efforts involving paid placement like pay-per-click advertising, display ads, and brand content.  For a new business, paid media is one of the best ways to get started, …

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Top 3 Factors to Consider When Choosing Lead Generation Services

Are you generating leads without any rhyme or reason? All you have to do is calculate your cost-per-lead, and the truth becomes clear. Converting leads into customers is essential. Even that first conversion isn’t enough. Increasing customer lifetime value (CLV) is instrumental for long-term success. However, there are only so …

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Benefits of Social Media Marketing

Social media has become a driving force in the marketing industry, and companies of all kinds have begun to use it as a means to promote their businesses. There are many advantages of using social media for marketing, and below are some of the most important ones: Collect Customer Information  Social …

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Why Branded Promo Merch Is A Must

In the age of digital business, it is often said that branded promo merch is out of date – or that is an expense that you don’t need to consider.  Reddit grew at an exponential rate- thanks to stickers. So never underestimate the power of a fantastic branded promo and …

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Get The Most Out Of Your Social Media Marketing Strategy

Are you looking for ways to improve your social media marketing campaign for your business? If so, then you might want to think about using social media as an option here. Social media provides a massive level of potential to business owners. It allows you to reach millions of potential …

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Top Digital Marketing Mistakes to Avoid

Image credit Making mistakes is a part of life and business. Without them, you are not able to learn and grow from them. Mistakes allow you to figure out what does not work, and how you can continue to improve your business growth. However, there are some mistakes that are …

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