Marketing

When it comes to entrepreneurial endeavours, SEO or search engine optimisation is an integral aspect in starting a successful business. As its name suggests, SEO is the process of utilising strategies that increase a website’s ranking on search results. Because of the dependence of consumers on digital channels, it has …

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Digital marketing is a fast-paced and ever-evolving industry, and there are a number of digital marketing strategies that you can use in order to enhance your business’ online existence. Dealing with so many of these digital marketing techniques can sometimes turn out to be quite overwhelming to decide which one …

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If you run or own a company, you likely already know that your marketing is part of what drives your business and enables it to grow. If your marketing efforts are a consistent success, you can dominate your niche and steadily expand. On the other hand, if your marketing campaigns …

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Today, social media is a commonly used marketing channel. Not just because it is free to use, but also because practically everyone who has access to the internet today utilizes social media, making it the ideal medium for increasing brand exposure. Social media increases brand awareness and can expand your …

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Image Source Businesses, be it new or old, face infinite problems during the initial stage. Stability and making a name for yourself are perhaps two of the most important goals a new venture must achieve. Start-ups are lucky if they have an initial investment of sizeable proportions. However, when the …

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It’s very easy to start a blog. If you have a simple website that you created with WordPress or Wix, you can write about virtually anything, and then you can post it with a single click of a button. Even if you are not very tech-knowledgeable, you can put your …

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SWOT analysis is a framework that represents strengths, weaknesses, opportunities and threats; these factors are used to determine how competitive a business is in the market. This analysis helps the company to identify its current position and understand strategies towards productivity. SWOT analysis is regarded as one of the best processes …

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Promotional products are the most popular method of advertising among consumers, which can make them an invaluable part of your marketing strategy. But it’s easy to go astray when integrating promotional products into your marketing campaigns. You need to make sure you’re choosing the right products, getting high-quality materials, and …

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There are a lot of businesses that are looking for ways to elevate the quality of their digital marketing campaigns. Given that most people use the internet when they are looking for products and services they need, having a strong digital marketing strategy is essential to success in the modern era. With this in …

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Though ‘thought leadership’ can truly transform your brand, it has developed a reputation for being just another buzzword and is commonly used in the wrong context which confuses the term itself. As for a correct definition, the term ‘thought leader’ can have a variety of different interpretations, with some taking …

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Preparing for seasonal sales periods is one of the most important things the owner of a craft business can do. Seasonal holidays make up a significant proportion of crafting business so it’s essential to be fully prepared to make the most of the uptick in sales and interest. Here are …

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It should come as no surprise that content is the reason search engines exist in the first place. When Larry Page and Sergey Brin first created Google, their idea was to improve the availability of online content. Today, however, the content is not just about academic papers. It has far-reaching …

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Image Courtesy The brick-and-mortar retail stores and shopping outlets were witnessing a swift decline for several years. However, the coronavirus pandemic sped the decline, urging consumers to shift towards the online landscape entirely. People who enjoyed brushing the fabric against their skin before making a purchase are now looking for …

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You might love to write. Maybe you have an English degree from an accredited university, or perhaps you have a degree in another subject, but you have considerable writing skills, and you enjoy showing them off. You should probably seek a career where you need to write about the topics …

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