Marketing

It’s now been a few months since the popular social media service Instagram unveiled its shopping service, in a move that enabled retailers to tag products in their posts and sell to consumers directly through the platform. Instagram certainly is on the rise across the social media scene and is …

Read More »

In theory, setting up an ecommerce business is easy. After all, in an era where more and more of us are consuming content and making purchases through mobile devices, ecommerce is primed to play a bigger and bigger part of our lives. In the US alone 75% of consumers make …

Read More »

The process of choosing the right Public Relations firm can be pretty simple, especially when you hire a firm for the right reason, and you are sure that your goals will eventually drive a positive impact on your business. The process can, however, also become very overwhelming but the following …

Read More »

Businesses large and small face similar challenges when it comes to marketing. You need to solidify exactly what your company’s message is, as well as who your audience for that message is. One you have the ‘who’ and ‘what’ figured out, you then have the hardest task to tackle: how …

Read More »

One of the most direct routes to customer loyalty runs through providing a positive customer experience. When all is said and done, how your customers feel about your business will determine whether or not they remain steady customers. This means you need to think of them long before they even …

Read More »

Taking into account how important online presence is, a business can not evolve without a website. Before building one for your business, you should pick the right web development service provider by browsing their portfolios, cases studies and available services. An important question here is how much would it cost …

Read More »

How important is brand image to your customers? There has been a growing focus on brand image for businesses. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will last if you …

Read More »

In a world where social media and digital marketing are so popular, you might think people have forgotten about traditional methods of advertising. They haven’t. Printed adverts are every bit as powerful as they ever were. In fact, studies show that high-quality printed adverts can be powerful enough to cause …

Read More »

Streaming is the way to go. In branding, marketing, gaming, education, do-it-yourself, and more, streaming has shown its power and potential. Streaming has been owned by techies and amateurs, but more people see a role and social media channel for themselves, their interests, and their products. If you’re going live, …

Read More »

Hello Black Friday! If you know you have a unique gift that would benefit others, but you keep playing small, you’re passionate about your business, but your marketing efforts just aren’t working, or you feel alone and just need a plan that works, this program is for you. For nearly …

Read More »

Make a reliable product: The consumer is driven by emotion when choosing a product. Logic has hardly got anything to do when our ‘heart’ is into a product. You need to make the consumer believe that their emotions justify the purchase. When the product lands on their doorstep, its quality …

Read More »

Have you ever considered starting up a business of your own? Well you’re not alone; research states that as many as four out of every five 16-21-year-olds in the UK are have an interest in being their own boss. What’s more, there are predictions that 2018 is going to be …

Read More »

As a small business owner, what do you think about when I say, “Excellent customer service?” I’m sure many of you would offer advice on being friendly to prospective clients, knowing your product or service well enough to answer presales questions and making sure they feel special. However, not much …

Read More »

Running a real estate business means understanding local regulations, speaking to clients, and making sure transactions go through as effectively as possible. All of this has to be done while bringing in new leads, which can be a problem without a robust marketing plan. In such situations, it’s time to …

Read More »