Marketing

We all know that, just as Bill Gates predicted back in 1996, content is king on the Internet, but not all forms of content are created equal. In fact, these days, one kind of content tends to edge out the rest in terms of performance and return on investment (ROI), …

Read More »

Website marketing is a crucial strategy to promote and build your business online. To drive more traffic to your website, you need to learn methods of modernizing those strategies to boost your sales. Are you looking for ways to boost your websites marketing strategies? We reveal three steps you should …

Read More »

There’s no denying that social media is one of the best ways to reach out to your customers and grow your brand and your audience. However, your preferred platforms will only work for you if you do them right. So many companies will jump onto social platforms without knowing what …

Read More »

As the web becomes more social, companies are finding that marketing is more than just advertising in this new terrain. It’s a blend of customer service, education, online commerce, advertising, and other services your new customers and regulars both expect from businesses in the 21st century. As a result, your …

Read More »

We live in a world dominated by social media. We use it to share our lives with family and close friends, and to keep up with the latest news, events, trends, brands, etc. Between Facebook, Twitter, Instagram and Snapchat almost everyone has a presence on social media. So it comes …

Read More »

If you really want to start increasing leads and sales, you need to start taking your visitors more seriously. So many online businesses these days spend months on page design and then treat their customers as an afterthought. While your design is still important, it needs to be created with …

Read More »

Many stores’ marketing strategies channel efforts on drawing people in off the street. But once there, there is often little drive to get them to spend money. Getting people into the store is just the first step. Your marketing campaign should extend beyond getting them in. It should maximise consumer …

Read More »

Let me guess, you’re here because your website is getting traffic, but you’re still not making money hand over fist. As a marketer, it’s frustrating to know that all the effort you pour into traffic generation isn’t translating to sales. You then rack your brain for reasons why this is …

Read More »

Business owners today know about how important it is to have an online presence. If you own a Brick and Mortar store or deal strictly online, getting your readers’ and potential customer attention is crucial. Many businesses focus on great SEO, where your business shows up in Google (hopefully in …

Read More »

Instagram is a sweet spot of millennials due to its exciting features. If you are a business or public figure, all you need to have the huge following base to leverage these platforms. However, it is a tough task to do because it is difficult to beat its new algorithm. …

Read More »

Your business is like your baby. If it is small then you want to protect and nurture it so it can grow to be big and strong. That is why you need to invest in the best products that can enhance your customer service and your client’s workability. If your …

Read More »

Every great marketing strategy includes an effective sales funnel. A sales funnel takes a large group of potential customers and filters them down a funnel into a smaller group – your dedicated customer base. It all begins with focusing on a decent amount of traffic; this is the wide-mouthed top …

Read More »

Visual content is a big part of content marketing and images, infographics, and videos feature prominently in most campaigns. However there is one type of visual content that is often overlooked: Slideshows. If you aren’t already creating slideshows for your content marketing campaigns, you should definitely consider incorporating them. In …

Read More »

Influencer marketing means high ROI on your marketing budget. How high, you ask? Well, according to this study, 11 times that of other digital marketing strategies. Everyone is talking about influencers. But whilst you may know that influencers won’t  be ignored in the contemporary marketplace, learning how to tap into …

Read More »