Marketing

Marketing your business online can be an effective way to capture the imagination of your target audience and increase your share of the market. However, digital marketing is evolving all the time and new tools and techniques are constantly being released. For marketers and business owners, this means staying up …

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Business owners often face a conundrum. If they do not have a large marketing budget, they might not know how to notify the public about their services and products. They may have a shoestring marketing budget, and they want to stretch it as far as it can go. There are …

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We’re right in the midst of the holiday season, but it’s not too late for your company to make some money to finish Q4 on a high note. This has been a tough year for so many businesses, but the holidays are a time when most people are willing to …

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Photo The internet has revolutionized the way we all trade with each other. Starting a business has never been so easy, requiring little to no upfront capital and far fewer running costs than a traditional brick and mortar venture.  The internet also makes it possible to trade with people from …

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Customer satisfaction is one of the most important factors to focus on when you are in business. While good products and quality services can derive profits, those returns would be hard to sustain if you don’t know how to deal with customers well. Interacting with customers should not end just …

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There are so many ways that people are advertised to these days that many people tune out. It’s called ad blindness and it makes it very hard to make sure that your marketing campaign is bringing in a strong ROI. It is a challenge for advertisers everywhere to break through …

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Source Change is the only constant thing in the whole world, and everything in the cosmos reinforces this in a way or another. Technology has evolved the world more in the five years than it did in the last two decades combined. And experts predict that it will further transform …

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Photo: John Schnobrich/Unsplash Everyone has had an unhappy customer at some point. Whether their complaint was based on miscommunication, circumstances outside of your control, or an error within your business, we can all bring to mind that one client who just wasn’t impressed.  When a situation like this arises, it …

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Are you thinking of using large format printed promotional materials for your business? In the corporate world, business people have gradually embraced large format printing for most of their advertising materials.  Large format printing is popular since it relays a message to a wide audience effectively. Within a few seconds, …

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Source: Unsplash, Morning Brew We all know that getting traffic to your website is critical to your business’s success. Traffic helps with your website’s SEO, can give you insight into your marketing initiatives’ performance, and, most importantly, helps generate more leads and customers.  But as necessary as website traffic is, …

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We all know how important SEO (search engine optimization) is to any website, especially internet business websites. It is vital to the success of your website, especially if you are an affiliate marketer who is trying to make money online. So how do you know how to optimize your SEO? …

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With 89% of consumers being more likely to buy products from Amazon than any other e-commerce site, becoming a seller on Amazon seems like a smart idea. However, being an Amazon seller does not mean simply listing a product on Amazon and waiting for people to buy it. If you …

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The coronavirus outbreak has introduced additional difficulties to an already challenging business environment. For small retailers, social distancing measures mean changes to customer shopping behaviors. Now, more than ever, brick-and-mortar retail must find ways to adapt and thrive. As lockdown restrictions ease, here are some key ways small business retailers …

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Brand guidelines or brand standards are the basic set of rules for all the content that delivers your brand’s message to your clients and customers. Guidelines often include instructions on how content creators and marketers convey the brand’s history, future goals, statement message, and personality. A company must have up-to-date …

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