Marketing

Many stores’ marketing strategies channel efforts on drawing people in off the street. But once there, there is often little drive to get them to spend money. Getting people into the store is just the first step. Your marketing campaign should extend beyond getting them in. It should maximise consumer …

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Let me guess, you’re here because your website is getting traffic, but you’re still not making money hand over fist. As a marketer, it’s frustrating to know that all the effort you pour into traffic generation isn’t translating to sales. You then rack your brain for reasons why this is …

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Business owners today know about how important it is to have an online presence. If you own a Brick and Mortar store or deal strictly online, getting your readers’ and potential customer attention is crucial. Many businesses focus on great SEO, where your business shows up in Google (hopefully in …

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Instagram is a sweet spot of millennials due to its exciting features. If you are a business or public figure, all you need to have the huge following base to leverage these platforms. However, it is a tough task to do because it is difficult to beat its new algorithm. …

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Your business is like your baby. If it is small then you want to protect and nurture it so it can grow to be big and strong. That is why you need to invest in the best products that can enhance your customer service and your client’s workability. If your …

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Every great marketing strategy includes an effective sales funnel. A sales funnel takes a large group of potential customers and filters them down a funnel into a smaller group – your dedicated customer base. It all begins with focusing on a decent amount of traffic; this is the wide-mouthed top …

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Visual content is a big part of content marketing and images, infographics, and videos feature prominently in most campaigns. However there is one type of visual content that is often overlooked: Slideshows. If you aren’t already creating slideshows for your content marketing campaigns, you should definitely consider incorporating them. In …

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Influencer marketing means high ROI on your marketing budget. How high, you ask? Well, according to this study, 11 times that of other digital marketing strategies. Everyone is talking about influencers. But whilst you may know that influencers won’t  be ignored in the contemporary marketplace, learning how to tap into …

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Source: SugarAndSkullDesigns/Pixabay Did you know there are over 100 forms of marketing at your disposal on any given day? Therefore, if you find yourself faced with a poor performing business, you have a plethora of options to drive traffic back through your doors – both physical or virtual. Fight your …

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You probably already know how important a well-designed sales funnel is for your business. But did you also know that many internet marketers make a few simple mistakes when setting up their funnels? If you want to avoid these mistakes yourself, then you’re in the right place. We’re going to …

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As more and more millennials keep turning towards online marketing, a fresh new crop of startups based on the e-commerce niche, have found a vast amount of growth potential. However, since e-commerce is such a relatively new sphere which had previously been monopolised by online giants like Amazon and Walmart, …

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It’s now been a few months since the popular social media service Instagram unveiled its shopping service, in a move that enabled retailers to tag products in their posts and sell to consumers directly through the platform. Instagram certainly is on the rise across the social media scene and is …

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In theory, setting up an ecommerce business is easy. After all, in an era where more and more of us are consuming content and making purchases through mobile devices, ecommerce is primed to play a bigger and bigger part of our lives. In the US alone 75% of consumers make …

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The process of choosing the right Public Relations firm can be pretty simple, especially when you hire a firm for the right reason, and you are sure that your goals will eventually drive a positive impact on your business. The process can, however, also become very overwhelming but the following …

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