Marketing

The Importance of Brand Image in Customer Service

How important is brand image to your customers? There has been a growing focus on brand image for businesses. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will last if you …

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Creativity in Advertising and its Success

In a world where social media and digital marketing are so popular, you might think people have forgotten about traditional methods of advertising. They haven’t. Printed adverts are every bit as powerful as they ever were. In fact, studies show that high-quality printed adverts can be powerful enough to cause …

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Going Live: 10 Tips for a Successful Streaming Session

Streaming is the way to go. In branding, marketing, gaming, education, do-it-yourself, and more, streaming has shown its power and potential. Streaming has been owned by techies and amateurs, but more people see a role and social media channel for themselves, their interests, and their products. If you’re going live, …

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Expanding Your SME – How Should It Be Done?

Have you ever considered starting up a business of your own? Well you’re not alone; research states that as many as four out of every five 16-21-year-olds in the UK are have an interest in being their own boss. What’s more, there are predictions that 2018 is going to be …

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3 Ways to Delight Customers After the Sale

As a small business owner, what do you think about when I say, “Excellent customer service?” I’m sure many of you would offer advice on being friendly to prospective clients, knowing your product or service well enough to answer presales questions and making sure they feel special. However, not much …

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Digital Marketing For Your Real Estate Business

Running a real estate business means understanding local regulations, speaking to clients, and making sure transactions go through as effectively as possible. All of this has to be done while bringing in new leads, which can be a problem without a robust marketing plan. In such situations, it’s time to …

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Create a Better Business Image with Branding

Image Source Branding is not just about logos, colors, and images. It is about your business being recognized, the impact it has on your customers and how it connects with them. First impressions say a great deal about a company and their brand and should be thought of as a …

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Keys to Email Marketing Success

Despite the rise in social media, email marketing continues to be an effective way for small businesses to reach their customers. But with people seeing an average of 4,000 to 7,000 ads a day, how do you win the inbox? Email marketing service, Emma, gives you the tools to do …

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