Marketing

Benefits of SEO for Startups

When it comes to entrepreneurial endeavours, SEO or search engine optimisation is an integral aspect in starting a successful business. As its name suggests, SEO is the process of utilising strategies that increase a website’s ranking on search results. Because of the dependence of consumers on digital channels, it has …

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Some of the Most Effective Digital Marketing Strategies

Digital marketing is a fast-paced and ever-evolving industry, and there are a number of digital marketing strategies that you can use in order to enhance your business’ online existence. Dealing with so many of these digital marketing techniques can sometimes turn out to be quite overwhelming to decide which one …

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How to Use Social Media for Small Business

Today, social media is a commonly used marketing channel. Not just because it is free to use, but also because practically everyone who has access to the internet today utilizes social media, making it the ideal medium for increasing brand exposure. Social media increases brand awareness and can expand your …

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Six Cost-Effective Marketing Tips for Start-Ups

Image Source Businesses, be it new or old, face infinite problems during the initial stage. Stability and making a name for yourself are perhaps two of the most important goals a new venture must achieve. Start-ups are lucky if they have an initial investment of sizeable proportions. However, when the …

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The Relevance of SWOT Analysis to a Business

SWOT analysis is a framework that represents strengths, weaknesses, opportunities and threats; these factors are used to determine how competitive a business is in the market. This analysis helps the company to identify its current position and understand strategies towards productivity. SWOT analysis is regarded as one of the best processes …

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Here’s Your Guide to Using Promotional Products

Promotional products are the most popular method of advertising among consumers, which can make them an invaluable part of your marketing strategy. But it’s easy to go astray when integrating promotional products into your marketing campaigns. You need to make sure you’re choosing the right products, getting high-quality materials, and …

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How to Make Your E-commerce Business Successful?

Image Courtesy The brick-and-mortar retail stores and shopping outlets were witnessing a swift decline for several years. However, the coronavirus pandemic sped the decline, urging consumers to shift towards the online landscape entirely. People who enjoyed brushing the fabric against their skin before making a purchase are now looking for …

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4 Reasons to Pursue Blogging as a Career

You might love to write. Maybe you have an English degree from an accredited university, or perhaps you have a degree in another subject, but you have considerable writing skills, and you enjoy showing them off. You should probably seek a career where you need to write about the topics …

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