Tag Archives: target audience

Finding ways to encourage repeat interaction will help you get repeat sales to drive the long-term success of your company. Here are 5 ways how.

Read More »

In "16 Trade Show Success Tips," I shared how Winnie Burch, an owner and artist, fared at her first large trade show. Together, we compiled tips on the best way to work the experience. Here are other ways to make the most of your next trade show.

Read More »

Only the correct keywords will grow your online business, so it’s vital to get it right. Here are some quick and simple tips to take away the trauma and advance your keywords from minor to major.

Read More »

Is your business getting lost in the crowd? Make sure your company has a logo that helps it stand out in customers' crowded inbox or newsfeed.

Read More »

Looking to invest in promotional products for your business? Learn 3 marketing tips to make sure your items wind up in the right hands.

Read More »

Last week, we talked about meeting a consumer's unmet need with your product or service. You may have been left wondering - who is this "consumer" person, and how do I reach him or her? Generally speaking, a consumer is someone who uses goods or services. What your business is most interested in is finding its target consumer - that group of people who is both interested in your product or service and willing to purchase it.

Read More »

Happy Monday! This week, I offer a simple tip that many excited entrepreneurs forget: your product or service MUST help somebody...preferably a large group of somebodies. In other words, to be successful, your product or service must meet a consumer's unmet need. In other words: a person has a problem, and you have the means to fix it!

Read More »