Blogging has grown hugely in popularity in the last few years- as a hobby, as a way to boost business or as a business within itself. Blogging can be very lucrative, and more people than ever are able to stay home and write on topics they love in order to …
Read More »
The DIY Approach to Exposing Your Business on the Internet
One of the most worrying things about starting a business is how you can expose it. Without exposure, your business isn’t going to grow at all and you’re not going to have a good time trying to make it big in your chosen industry. A lack of initial exposure could …
Read More »
White Hat & Black Hat SEO: The Key Differences
When it comes to SEO, there are loads of different techniques and ideas people have to try and give your website an improved ranking. The aim is always to make your site perform better in the organic search engine results, and some people will stop at nothing to reach the …
Read More »
The Importance of Collaborating with an Experienced Web Designer
In the past, businesses tended to focus their creative efforts on their advertising departments. Hours have been spent designing posters, leaflets, and billboards. Not to mention radio and television advertisements. But nowadays, you’ll often find that consumers opt to stay home and conduct most of their business and recreational activity …
Read More »
4 Things Every Ecommerce Start Up Should Know
If you are reading this you may have everything already planned, set in place and ready to go for setting up your online retail business. You may have your inventory, funding, business plan and perhaps even your marketing strategy established and ready for launch. However there are a few things …
Read More »
Stand out from the Crowd: Differentiating Your SEO Business
Nowadays, there is an extremely high demand for SEO and marketing businesses. However, there is also fierce competition, as more and more agencies are opening all of the time. This is why it is so important to make sure your SEO business stands out from the crowd. Here are some …
Read More »
How to Improve Your Small Business Website
It’s said that you never get a second chance to make a first impression, and that philosophy is certainly true when it comes to small business websites. Your website is your customers’ first point of contact with your company, its goods and your reputation, and must offer a fair reflection …
Read More »
3 Reasons No One Is Watching Your Webinars
BlueDiamondGallery Webinars have been an established part of digital marketing almost since the entire concept began. Rather than being restricted by geography, you can show off your skills and engage with your customers – and your potential customers – from the comfort of your own home. A nice looking backdrop, …
Read More »
Are We Overthinking Our Advertising?
Pixabay It’s a very important question to ask, but are we overthinking every single method in how we are advertising our business? We spend infinite time, money, and resources on outsourcing contractors to help pump up our website to make it appeal to a wider demographic. We spend a lot …
Read More »
4 Things Every Ecommerce Start Up Should Know
If you are reading this you may have everything already planned, set in place and ready to go for setting up your online retail business. You may have your inventory, funding, business plan and perhaps even your marketing strategy established and ready for launch. However there are a few things …
Read More »
Favorable Alternatives to Aggressive Marketing Campaigns
Aggressive marketing has become notorious in the sphere of small businesses. Think of the stereotypes. The used cars salesman who tries to sell a worn out banger while claiming that it was previously owned by an elderly lady who only popped to the shops once a week. The cold callers …
Read More »
What Does It Take To Have A Genuinely Wholesome Brand?
Every small business has admired big brands with a mixture of respect and envy. They’ve achieved something that so few others manage to get anywhere close to doing, and that simply involves monopolizing the marketplace with a message, a name, and an image. The products or services that big brands …
Read More »
Why You Need to Switch to Atomic Design
Arguably, electricity is to human civilization as iPhone is to web design and technology. Apple’s role in heralding a new digital age where people could access information anytime, anywhere cannot be undermined. In fact, Apple has a key role to play in the impending age of AI that is upon …
Read More »
How to Get Ecommerce Customers to Look Beyond Price
If you’re in business for the long haul, basing your marketing strategy around discounted prices is not a good move. Sure, you’ll get buyers, but they’ll be short-term deal seekers who will flee in search of another discounter if you raise your prices. Furthermore, once consumers get an item at …
Read More »
This is the Worst Advice I’ve Ever Heard About Website Themes
There are so many people out there that have terrible advice. The last thing you need is for someone else’s misconceptions, ignorance, or manipulation to steer you down the wrong path. You wouldn’t act on Dumb Ways to Die in hopes of developing your inner well being, so you shouldn’t …
Read More »
Rules Of (Online) Engagement: How To Upgrade Your SME’s Web Game
In today’s competitive business arena, it’s impossible to realize your full potential without the perfect online strategy. A strong web presence influences everything from reputation and status to sales figures and customer care. Whether you’ve been operating for five minutes of five decades, ignoring the need for success on the …
Read More »