Stand out from the Crowd: Differentiating Your SEO Business

Nowadays, there is an extremely high demand for SEO and marketing businesses. However, there is also fierce competition, as more and more agencies are opening all of the time. This is why it is so important to make sure your SEO business stands out from the crowd. Here are some top tips for doing so:

  • Practice what you preach – There are so many SEO businesses out there that promise to deliver an amazing service and get clients to the top of Google, however, they aren’t anywhere near the top themselves. If you haven’t got a perfect SEO strategy in place for your own business, how do you expect other people to trust that you are going to deliver real results for them?
  • Get the price right – You may think that the easiest way to stand out from the competition is to reduce your prices. In fact, quite the opposite is true. You can learn what to charge for SEO from SEOJet. You will discover why charging more for your SEO services comes highly advised. The worst thing you can do is take a lesser amount of money from your customers, knowing that it won’t be enough to provide them with the service that is required to get their website higher up the search engine result pages. Not only this, but people are becoming well aware of the cowboy agencies that are out there at present, promising SEO results they cannot deliver. If you charge low prices, people may assume that your service is of a lesser quality, which is the last thing you want.
  • Use customer testimonials that inspire – You can use customer testimonials to make your business stand out from the rest. It is important to use testimonials in the correct manner. Encourage previous clients to post feedback on independent review websites and include a link to this on your website. If you merely type up reviews directly onto your site, people may question the authenticity of them.
  • Post in-depth case studies – Case studies can work really well for promoting SEO agencies. This gives you the opportunity to show the results of the work you have provided for other clients. It is important to provide in-depth, yet easy to read, case studies, which explain the position the client was in when they got in touch with you, and how you got them to where they are now.
  • Encourage customer referrals – There is no denying that word of mouth is the most effective advertising medium, and it probably always will be. This is why it is important to encourage customer referrals. You can offer discounts or other incentives that will give your current client base a push to recommend you elsewhere.
  • Deliver a service that works – Last but not least, the most obvious yet most important point of them all; make sure you deliver a service that produces real results. If your service is of an exceptional standard, word will soon get out. This is the best way to differentiate yourself from the competition.
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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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