Marketing

With the rise of digital media, there has been much debate over how digital platforms have changed traditional marketing methods. As new digital methods continue to expand and grow, some believe this could be the end of traditional media as we know it. In the debate, one side claims that …

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Source: Shutterstock Now that you have your business up and running – the next step is to find the right strategy to market it. We all know how internet-dependent people are today. That’s why there’s no better place to focus your marketing efforts than the web. Digital marketing is undoubtedly …

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All new entrepreneurs will understand how hard it can become to create budgets for their businesses. That is because it’s impossible to know what the future might hold, and so unexpected events can throw a spanner in the works. However, knowing the areas in which it’s most critical to spend …

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Modern consumers love shopping online because it’s convenient and easy. With a few keystrokes, you can find virtually anything in existence and have that product delivered right to your front door. Even more amazing, large enterprise vendors as well as individual entrepreneurs and small business people are driving ecommerce. In …

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As a business, a good company website is one of the most important things to get right. It’s your chance to make a good first impression and grab the customer’s attention. Get this wrong with something that looks cheap and amateurish, and people will assume that your products and services …

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Over the years the use of videos by businesses has expanded across many different areas. Today businesses often use videos in marketing, training, presentations, and pitches. Because of how frequently videos are used, it is important that you’re able to edit them – to make them look more professional, extract …

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Marketing is a sector with a lot of competition. There is no getting away from that fact, but it’s important not to let it put you off of working in the sector. Yes, this might be highly competitive and difficult to get into industry, but it is possible to achieve …

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The digital world is fast paced and ever demanding. The landscape is constantly changing for both end users and marketers trying to reach those end users. So how do you get ahead? Professional Media Buyer, Bill Michelon, provides his insights on how to use analytics to get ahead in today’s …

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As an online business owner, you should be aware that the customers are the most important people in the operation. Without them, you won’t generate sales, which is why you must endeavor to give them an enjoyable experience. Providing users with the online services and online experience that they deserve …

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Flickr Because of the amount of competition in the market, businesses are on the lookout for new ways to succeed. One method you might have come across recently is brand building. More and more companies are emphasizing their brand as they realize the benefits. However, their efforts are misplaced as …

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In the business world, few things get as much attention as marketing. It’s no surprise, then, that many of us focus on advertising above all. We work hard to get the best brand, and market it in the right way. For the most part, we manage to spend a fortune …

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With vast PR machines like Twitter at the disposal of the masses, many have written off press releases as no longer relevant, but is this a fair assessment of the situation? Let’s find out. Press releases are a long-standing marketing strategy. In the good old days, a PR marketing firm …

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As technology changes the way we do business, one thing remains, the customer is still king. As such, operations must be targeted towards ensuring that customer relationship is fostered. This is the backbone of Customer Relationship Management (CRM). CRM is a system designed to improve the existing relationships with customers, …

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It is no big secret that nowadays, the whole world communicates through social media. Billions of people on the planet have some form of social media account. So with that in mind, businesses can’t afford to not think about and include social media in their marketing strategy. But knowing how …

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McDonald’s, Starbucks, Volkswagen; they’re not the only player in their chosen game, they’re not even necessarily the best. They don’t necessarily have the better product, the better customer service or the nicer brick and mortar stores than their competitors. It’s not even because their business practices are inherently better than …

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You’ve probably put a great deal of thought into how your small business website will look and function but may not have dedicated the same amount of time to thinking about how and why to test your website before bringing it to the public. Fortunately, it’s easy to do that …

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