Marketing

For church leaders, maintaining the size of a church congregation can be difficult given the thousands of options available for where individuals can worship. You know that your church is a great place for people to congregate and worship as a community. The challenge is conveying this to the public …

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As a small business owner; you’ll already understand the realities of the over-saturated market, and the challenges your company will have to face to be seen by potential customers. Large corporations seem to overtake with their large marketing and PR budgets; they will also have access to the very best …

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It doesn’t really matter what size your online business is or how well-established you are when it comes to marketing and promoting your products, goods or services. Keeping abreast of all the latest trends and techniques in digital marketing is essential for an eCommerce business to grow. Aside from your …

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Image source It goes without saying that, whether you’re a solopreneur, a small business or a huge corporation, right now, here in the 21st Century, you need to have a website if you want to reach as many people as possible, and therefore reach your full potential in business. Of …

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Aside from the fact that your online business is set up solely to further sell your product or service, you need to make sure that your business is running smoothly from the technical side of things too. It’s all well and good having a website but if it’s not been …

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Strong, solid foundations that is what successful and profitable small to medium enterprises (SMEs) are built on, and your digital marketing strategy should be no exception. So read on to find out how to construct a strong online basis for your business, and how to use it to your best …

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Anyone who runs a business will know that, despite it being a well-worn saying, the customer isn’t always right, but as a business, especially if you’re a start-up, it usually pays to behave as though they are, nevertheless. This is easy when you’re new to the business world, and you …

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With the rise of digital media, there has been much debate over how digital platforms have changed traditional marketing methods. As new digital methods continue to expand and grow, some believe this could be the end of traditional media as we know it. In the debate, one side claims that …

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Source: Shutterstock Now that you have your business up and running – the next step is to find the right strategy to market it. We all know how internet-dependent people are today. That’s why there’s no better place to focus your marketing efforts than the web. Digital marketing is undoubtedly …

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All new entrepreneurs will understand how hard it can become to create budgets for their businesses. That is because it’s impossible to know what the future might hold, and so unexpected events can throw a spanner in the works. However, knowing the areas in which it’s most critical to spend …

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Modern consumers love shopping online because it’s convenient and easy. With a few keystrokes, you can find virtually anything in existence and have that product delivered right to your front door. Even more amazing, large enterprise vendors as well as individual entrepreneurs and small business people are driving ecommerce. In …

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As a business, a good company website is one of the most important things to get right. It’s your chance to make a good first impression and grab the customer’s attention. Get this wrong with something that looks cheap and amateurish, and people will assume that your products and services …

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Over the years the use of videos by businesses has expanded across many different areas. Today businesses often use videos in marketing, training, presentations, and pitches. Because of how frequently videos are used, it is important that you’re able to edit them – to make them look more professional, extract …

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Marketing is a sector with a lot of competition. There is no getting away from that fact, but it’s important not to let it put you off of working in the sector. Yes, this might be highly competitive and difficult to get into industry, but it is possible to achieve …

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The digital world is fast paced and ever demanding. The landscape is constantly changing for both end users and marketers trying to reach those end users. So how do you get ahead? Professional Media Buyer, Bill Michelon, provides his insights on how to use analytics to get ahead in today’s …

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As an online business owner, you should be aware that the customers are the most important people in the operation. Without them, you won’t generate sales, which is why you must endeavor to give them an enjoyable experience. Providing users with the online services and online experience that they deserve …

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