Marketing

While there are a wide range of issues that tend to dominate the business owner’s thought life, conversion optimization is oftentimes one of her or his central concerns. If how to make more sales is something you consider constantly, now is the time to think about which conversion rate optimization …

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Brand image is everything when it comes to crafting a space for yourself in the consumer eye and the market place. It essentially lets people know who you are and what you’re all about at a quick glance, encapsulating your brand’s entire image in a small snippet of visual information. …

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The best and most effective marketing is, arguably, word-of-mouth. People listen to those they know and trust, and so when a loved one recommends something specifically for them, they’ll check it out. Being an unknown name in this digital world is tricky. You can, of course, sell and still make …

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I know many small business owners that don’t have a website for their company. When I ask why, they usually come back with a selection of statements they’ve been told. Most of the time, these statements are lies they’ve been forced to believe. Speaking of which, here are four of …

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Starting your own online business is a challenging, yet rewarding experience. Gone are the days of needing huge capital to open a brick-and-mortar store; nowadays it’s possible to open an online store without breaking the bank. Opening an online store is a viable way to make a living and create …

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Creating effective future marketing plans is a must if you’re going to reach your goals and potential. You don’t have a crystal ball, though, so how can you be expected to create effective future marketing plans? Well, you never just guess. Guessing is a terrible habit to get into when …

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Coming up with marketing techniques that will stand out from the crowd can be an incredibly difficult task. And even trickier if you are working with the same resources as everyone else, as your options can be limited. This is where a large-format printer can work to your advantage.   …

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Whether you had a great idea for starting an online business yesterday, or you have been running a successful company for years, here are some tips to keep in mind to get the most out of it. Running any business means you have to keep on top of competitors, maintaining …

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Business trends move fast. And the online world? Even faster. As little as 5 years ago no one was blogging. Fast forward to now and we all know someone that runs a blog. Whether it is a personal blog that they do for a hobby, a blog that generates them …

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For church leaders, maintaining the size of a church congregation can be difficult given the thousands of options available for where individuals can worship. You know that your church is a great place for people to congregate and worship as a community. The challenge is conveying this to the public …

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As a small business owner; you’ll already understand the realities of the over-saturated market, and the challenges your company will have to face to be seen by potential customers. Large corporations seem to overtake with their large marketing and PR budgets; they will also have access to the very best …

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It doesn’t really matter what size your online business is or how well-established you are when it comes to marketing and promoting your products, goods or services. Keeping abreast of all the latest trends and techniques in digital marketing is essential for an eCommerce business to grow. Aside from your …

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Image source It goes without saying that, whether you’re a solopreneur, a small business or a huge corporation, right now, here in the 21st Century, you need to have a website if you want to reach as many people as possible, and therefore reach your full potential in business. Of …

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Aside from the fact that your online business is set up solely to further sell your product or service, you need to make sure that your business is running smoothly from the technical side of things too. It’s all well and good having a website but if it’s not been …

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Strong, solid foundations that is what successful and profitable small to medium enterprises (SMEs) are built on, and your digital marketing strategy should be no exception. So read on to find out how to construct a strong online basis for your business, and how to use it to your best …

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Anyone who runs a business will know that, despite it being a well-worn saying, the customer isn’t always right, but as a business, especially if you’re a start-up, it usually pays to behave as though they are, nevertheless. This is easy when you’re new to the business world, and you …

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