December 7, 2017
Marketing
Every business out there has a message they’d like their customers to hear. Whether you want to show everyone that you’re the best in the field or you’d simply like to let people know about deals, putting something like this across can be very hard. There are loads of methods …
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December 7, 2017
Marketing, Technology
Choosing the right domain name is one of the most important parts of building a successful company. After all, your website will be the primary, online platform that consumers will use to learn more about you, tour your inventory, get answers to their pre-purchase questions, and complete their transactions. Fortunately, …
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December 6, 2017
Marketing, Technology
Most businesses will have an online space, and for many nowadays; it’s their only usable environment. The digital age is getting stronger by the day, and it’s an appealing place for consumers and clients to seek products and services. The internet is also a great place for businesses of any …
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December 3, 2017
Marketing
If you ask a marketing professional, they will tell you that market research is absolutely paramount to a company’s success. But there’s no wonder that they would say that – after all, it’s what keeps them in a job! But it’s true; as an entrepreneur and business owner, you really …
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December 1, 2017
Marketing
Every business loses customers; it’s inevitable. Customers find new places to shop, have tightened their personal budget, or have just forgotten that your company exists. It’s not necessarily a terrible sign if you lose a customer, or an ordering account lies dormant for months on end. However, it is important …
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November 29, 2017
Marketing
The success of your SME depends on many factors, from the quality of the product or service you offer, the attention to your customers or the work done by the members of your team. However, there is little point in meeting all these requirements if you do not invest in …
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November 29, 2017
Marketing
Leaflets can be one of the most strategic documents in your product positioning and sales process. To create an effective leaflet that generates results, you must plan it correctly. Below, are 5 key questions that you should answer before designing your leaflet. What is the purpose of your leaflet …
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November 28, 2017
Marketing
While there are a wide range of issues that tend to dominate the business owner’s thought life, conversion optimization is oftentimes one of her or his central concerns. If how to make more sales is something you consider constantly, now is the time to think about which conversion rate optimization …
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November 27, 2017
Marketing
Brand image is everything when it comes to crafting a space for yourself in the consumer eye and the market place. It essentially lets people know who you are and what you’re all about at a quick glance, encapsulating your brand’s entire image in a small snippet of visual information. …
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November 21, 2017
Marketing
The best and most effective marketing is, arguably, word-of-mouth. People listen to those they know and trust, and so when a loved one recommends something specifically for them, they’ll check it out. Being an unknown name in this digital world is tricky. You can, of course, sell and still make …
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November 21, 2017
Marketing, Technology
I know many small business owners that don’t have a website for their company. When I ask why, they usually come back with a selection of statements they’ve been told. Most of the time, these statements are lies they’ve been forced to believe. Speaking of which, here are four of …
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October 31, 2017
Marketing, Technology
Starting your own online business is a challenging, yet rewarding experience. Gone are the days of needing huge capital to open a brick-and-mortar store; nowadays it’s possible to open an online store without breaking the bank. Opening an online store is a viable way to make a living and create …
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October 30, 2017
Marketing
Creating effective future marketing plans is a must if you’re going to reach your goals and potential. You don’t have a crystal ball, though, so how can you be expected to create effective future marketing plans? Well, you never just guess. Guessing is a terrible habit to get into when …
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October 30, 2017
Marketing
Coming up with marketing techniques that will stand out from the crowd can be an incredibly difficult task. And even trickier if you are working with the same resources as everyone else, as your options can be limited. This is where a large-format printer can work to your advantage. …
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October 24, 2017
Marketing, Small Business Tips
Whether you had a great idea for starting an online business yesterday, or you have been running a successful company for years, here are some tips to keep in mind to get the most out of it. Running any business means you have to keep on top of competitors, maintaining …
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October 17, 2017
Marketing, Technology
Business trends move fast. And the online world? Even faster. As little as 5 years ago no one was blogging. Fast forward to now and we all know someone that runs a blog. Whether it is a personal blog that they do for a hobby, a blog that generates them …
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