August 1, 2017
Marketing, Technology
If you are reading this you may have everything already planned, set in place and ready to go for setting up your online retail business. You may have your inventory, funding, business plan and perhaps even your marketing strategy established and ready for launch. However there are a few things …
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July 30, 2017
Marketing
Aggressive marketing has become notorious in the sphere of small businesses. Think of the stereotypes. The used cars salesman who tries to sell a worn out banger while claiming that it was previously owned by an elderly lady who only popped to the shops once a week. The cold callers …
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July 25, 2017
Marketing
Every small business has admired big brands with a mixture of respect and envy. They’ve achieved something that so few others manage to get anywhere close to doing, and that simply involves monopolizing the marketplace with a message, a name, and an image. The products or services that big brands …
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July 18, 2017
Marketing, Technology
Arguably, electricity is to human civilization as iPhone is to web design and technology. Apple’s role in heralding a new digital age where people could access information anytime, anywhere cannot be undermined. In fact, Apple has a key role to play in the impending age of AI that is upon …
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July 17, 2017
Marketing, Technology
If you’re in business for the long haul, basing your marketing strategy around discounted prices is not a good move. Sure, you’ll get buyers, but they’ll be short-term deal seekers who will flee in search of another discounter if you raise your prices. Furthermore, once consumers get an item at …
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July 12, 2017
Marketing, Technology
There are so many people out there that have terrible advice. The last thing you need is for someone else’s misconceptions, ignorance, or manipulation to steer you down the wrong path. You wouldn’t act on Dumb Ways to Die in hopes of developing your inner well being, so you shouldn’t …
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June 30, 2017
Marketing, Technology
In today’s competitive business arena, it’s impossible to realize your full potential without the perfect online strategy. A strong web presence influences everything from reputation and status to sales figures and customer care. Whether you’ve been operating for five minutes of five decades, ignoring the need for success on the …
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June 29, 2017
Marketing
If you own a small business, there’s no way that you don’t understand the importance of branding. It’s how you differentiate yourself with the competition. It’s how you synonymize your name with quality, reliability and success. It’s what enables you to put your own personal flourishes and creative flair into …
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June 16, 2017
Marketing
“Make a good first impression.” It’s a cliche, but it’s still incredibly important especially when it comes to packaging. And since more than 80% of the information our brain receives comes through our eyes, how your product looks to a prospective customer can make a powerful statement. The look and …
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June 15, 2017
Marketing, Technology
Professional graphic design tools are too complex and way too expensive for non-designers. Entrepreneurs or small business owners often need to edit or create some graphics for their marketing materials really fast and urgently but softwares like Adobe are all tied up to the desktop making them obsolete in the …
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June 14, 2017
Marketing
Marketing on a small budget is tough, but not impossible. There are plenty of creative, low-cost ways to promote your small business without breaking the budget. Sometimes the simplest ideas are the most effective. I’ve gathered 36 small business marketing ideas to spark your creativity, all you need to do is …
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June 13, 2017
Marketing
There are now thousands of different marketing agencies all around the world. We’ve seen a sharp rise in numbers during the last few years due to an increase in new businesses. Everyone understands that promotion is essential if they want to achieve their goals. That is why decent advertising experts …
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June 8, 2017
Marketing, Technology
One of the key strengths of Salesforce for Nonprofits is the capability to communicate more effectively with your constituents. Even after all the information has been collected regarding the identity of your constituents, their preferences and interests, and how they are linked with your organization, it can be a difficult …
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June 8, 2017
Marketing
This article is about ‘blog writers’ rather than bloggers because I’m going to focus mostly on the blogging mistakes that bloggers make in terms of their writing and their content rather than mistakes made just in terms of web design, etc. These are the mistakes that bloggers make when deciding …
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June 6, 2017
Marketing, Technology
Search Engine Optimization (SEO) has taken over internet marketing completely. But as it becomes more popular, search engines are tightening the rules regarding its use. As a result, it is easier to get SEO campaigns wrong than to get them right. There are several mistakes people make when using SEO …
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June 6, 2017
Marketing, Technology
Redesigning your business website can be a difficult project and it certainly requires a lot of planning, time and money (if you don’t plan on doing it yourself). Since your website is the face of the company and an essential marketing tool, it is a project that must be undertaken …
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