Marketing

10 Tips for Marketing Offline

Social networking is now a way of life. I imagine that if you poll 10 random people, more than half will have a Facebook account, Twitter account or both. Small businesses have also jumped online, which is great. Social networking is all about building relationships and making connections. However, I've seen some entrepreneurs rely too much on the Internet for marketing. Yes, it's important, but don't forget to market your business offline, too. In today's Marketing Moment, I offer 10 ways you can marketing your business offline. Try some of these tips in between your latest RT or Facebook group status update:

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Promote Your Business with our Blog

Hello readers! I've approached this week's Monday Marketing Moment from a different angle. Rather than type up a general knowledge article, this week I wanted to give you something you could use now. Today's tip is simple: promote your business. I will even give you a head start. You can promote your business here on the Entrepreneur Resources: Small Business Blog for free as part of our "Small Business Spotlight."

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Defining Your Target Consumer

Last week, we talked about meeting a consumer's unmet need with your product or service. You may have been left wondering - who is this "consumer" person, and how do I reach him or her? Generally speaking, a consumer is someone who uses goods or services. What your business is most interested in is finding its target consumer - that group of people who is both interested in your product or service and willing to purchase it.

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Help Somebody

Happy Monday! This week, I offer a simple tip that many excited entrepreneurs forget: your product or service MUST help somebody...preferably a large group of somebodies. In other words, to be successful, your product or service must meet a consumer's unmet need. In other words: a person has a problem, and you have the means to fix it!

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What is Marketing?

Good morning entrepreneurs! Welcome to a new series called "Monday Marketing Moment." Each Monday, we will share simple, yet effective marketing tips, answer questions and provide general information on the topic of marketing. Our goal is to arm your small business with the knowledge it needs to succeed. We'll kick this series off with a simple question - What is Marketing?

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