September 17, 2020
Marketing
What’s in a name? When it comes to branding, everything. Figuring out what to call your fledgling business can feel like a balancing act between conveying the soul of your business and working with what’s available for copyrights and domain names. Fortunately, you don’t have to start from scratch! Using …
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September 1, 2020
Marketing, Resources
ProsCons* Quiet when switching positions* Easy to program* Sturdy* Affordable * Putting the desk together is a two-person job* Cord-keeping isn’t as easy as it looks My rating: 9/10 If you’re anything like me, most of your workday is spent sitting at a desk in front of your computer. Unfortunately, …
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August 26, 2020
Marketing
Source: Envato Providing ideal products and services is not enough to make a business popular. You require to employ effective marketing strategies to make your brand renowned. Marketing can either be successful or unsuccessful, depending on the tactics you use. The following are the marketing strategies you require as an …
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August 22, 2020
Marketing
As an entrepreneur, your main goal should always be to raise the profile of your business. It’s no exaggeration to say that you need to eat, sleep, and breathe marketing in order to promote your business and stay a step ahead of your competition. Contrary to popular belief, you don’t …
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August 19, 2020
Marketing, Technology
Videos can come in several ways and there are many ways one can use in connecting with the brand audience. In today’s business world, one of the popular ways of connecting with an audience, tell a story, and sell a product, is through the use of animation. Animated videos are …
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August 5, 2020
Marketing
It’s no secret that every company needs a presence on social media to effectively market their products and services. Many companies appoint a current employee to do the job along with their regular job responsibilities. But in today’s business environment, you need to hire an experienced social media manager to …
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July 31, 2020
Marketing, Technology
If you run an online business, you’ll probably already have some understanding of the importance of search engine optimization, commonly known as SEO. It’s no exaggeration to say that the success of your search engine optimization efforts could make or break your business. That’s why it’s so important you get …
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July 29, 2020
Marketing, Technology
This article was contributed by Sierra Smith as part of the Aspen Fellowship. Sierra will be receiving her Bachelor of Business Administration from Loyola Marymount University in 2023. Social Media is one of the most popular ways to stay interconnected all over the world. It allows us to connect with …
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July 27, 2020
Marketing
Accordingly, how does Instagram can be compared with TikTok for influencer marketing? Perhaps, Instagram is still upholding its place above TikTok as the ‘world’s maximum used online media platforms’ position. In general, Instagram is a high demographically stable channel around the domain. Consisting of 49.5% of followers aged 25-44, advertisers …
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July 20, 2020
Marketing
The advertising industry has long predicted that TV ad revenue would collapse with video on demand services like Netflix, Disney+, Amazon Prime gaining momentum. As per eMarketer, the TV ads started declining in 2017 and will continue to reduce as more users ditch standard cable TV services. The TV ad …
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July 14, 2020
Marketing
Customer service Customer satisfaction is a priority for any business. When your customers aren’t satisfied with your services, they are less likely to return in the future. For 2020 and the future, let us take a very close look at three ways to create the ultimate customer experience. 1. Strong …
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July 9, 2020
Marketing, Technology
The internet has significantly evolved over the years, and it has become an essential part of one’s life. Today, people can do almost anything online, from shopping for clothes or groceries to paying the bills, and even checking new trends across the world. The bottom line is that the internet …
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July 9, 2020
Marketing
Social media influencers are individuals who make use of social media platforms to grow their brand or direct their followers to buy products, establish their brand, or vacation in a specific location. They market products ranging from clothes and beauty products to make at home slime with their followers. Although …
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July 7, 2020
Marketing, Technology
Developing relationships with customers takes time. Luckily, you do have a few different options out there and SMS marketing is one of them. So, what is SMS text marketing? Simply put, this technique involves sending campaigns and messages via text messages – everything with marketing purposes. Such texts are most …
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July 6, 2020
Marketing, Technology
Whether you’re actually selling goods or services online or using a website for your brick-and-mortar business, you understand the power and the ubiquity of the Internet. With more people shopping online and the spread of the Internet to every aspects of our life, it’s important to not only have a …
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June 26, 2020
Marketing, Technology
It’s no surprise how successful eCommerce is performing at the moment and how some brands are taking advantage of the sudden influx. It’s also not a secret that the coronavirus has led to more people inside on devices shopping around for their next purchase. Really what else is there to …
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