Photo: Luis Quintero / Pexels As the pace of our world has picked up, the popularity of seminars has risen along with it. Rather than sifting through mammoth piles of research, seminars allow you to absorb the same information in a condensed form, straight from the minds of the experts. …
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An About Face: How to Turn Around Your Small Business’s Reputation
A small business startup typically has a limited budget to work with, leaving little for marketing or customer service. However, without adequate support in these key areas, the company’s reputation may or even fall flat. Here are some affordable and convenient ways to boost your small business’s reputation to attract …
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5 Trendsetters in Digital Marketing to Learn From in 2020
Whether it’s changes in algorithms, innovations in technology, or cultural trends that are gathering swarms of online attention, there is always something new to keep on top of in the digital marketing sector. Because of the ever-changing face of digital marketing, there are always new trailblazers and trend setters to …
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What Works? A Guide To Internet Marketing Strategy Types
Marketing will raise the revenue of your business. Capitalize on the edge of better marketing by contemplating carefully on your marketing delivery services and by adopting more modern approaches. Introduce inventiveness, cost-cutting methods, learning from previous mistakes, and a plan for targeting your audience to be on the first step …
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New Technology Innovating Retail Sectors
The integration of virtual reality is constantly expanding into different industries, helping facilitate the progression of technology. Numerous household names have gotten involved in this revolution, staying relevant and competitive by introducing new technology into their marketing strategies. With the high street battling online retail for commerce, some brands are …
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How to Practice Efficient Communication in Business
How would you like to increase your company’s error rate by 70% due to poor communication? Statistics indicate that 57% of employees don’t feel they receive clear instructions from their superiors, while 69% of managers aren’t comfortable communicating with their staff. Such numbers can spell doom for your business unless you take the …
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How to Make Your Employees Feel Valued
The rate of employee turnover is largely influenced by how employees are treated in the workplace. Meaningful acknowledgment of effort is very important if an employer wants to keep the workforce in the company. When you make your employees feel valued, they become more driven to work harder and may …
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How to Create a Facebook Business Page the Right Way
In an ever-growing social world, not having a business page on Facebook isn’t really an option. Without a Facebook business page, entrepreneurs miss out on leads, brand awareness, community building, and so much more. Although a Facebook business page is a must for growing a business, it has to be …
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6 Tips for Improving Your Brand’s Online Presence
In 2020, brands have to have a dynamic strategy if they want to succeed online. Strengthening a presence on social media will help businesses reach a greater audience, connect on a deeper level with existing customers, and build a credible reputation. To give your brand the boost it needs to …
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4 Ways to Effectively Brand Your Products
So you have created the perfect product and are ready to put it on the market for consumers, but have you considered the brand that you are going to build around it? How you decide to brand your product will determine your level of sales and the success of your …
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5 Must-Know Tips for Marketing and Advertising Your Business Online
Cost, reach, personalization, and convenience are some of the benefits of online marketing. Are you investing in getting the word out about your business online? If you aren’t, you should start prioritizing marketing and advertising online today. You may think it’s too complicated to do it yourself, but that’s far from …
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How to Make Your Flyers Stand Out
Flyers remain one of the most successful and accessible marketing methods available. That’s why posting or giving out flyers remains popular whether you’re advertising a restaurant opening or promoting a end of year sale. However, you have a limited amount of time to grab the readers’ attention. Let’s learn how …
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4 Creative Ways to Get the Word out About an Event or a New Product Launch
Every business owner wants to drum up excitement about their latest product. Create enough of a buzz, and the product will fly off the shelves, hitting the ground running, and posting strong early sales. But a product, no matter how good it is, can’t sell itself. To build interest and …
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What are the Functions and Responsibilities of a Marketing Manager?
Marketing managers are responsible for developing and implementing strategic marketing plans that are in line with the business and brands within a company. Besides managing and coordinating the marketing staff, these professionals also lead the market research operations. Read this article to find out more about this interesting job role in …
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What Every Great Business Website Needs
If your business relies on a web presence to discover new potential customers, to amplify your brand to a new audience and to generate sales and leads, then it’s very important that you ensure that it’s fit for purpose. A well-designed business website full of high quality, engaging content that …
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A Guide to Digital Marketing Investment… Is it Worthwhile?
A decade ago, online advertising was only beginning to gain traction. Nowadays, in 2019, it is an almost crucial aspect of any business’ success, regardless of size. For industries such as automotive and fashion, it’s clear that online marketing investment is critical. A report by webstrategies.com discovered that, last year, …
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