Whether you’re actually selling goods or services online or using a website for your brick-and-mortar business, you understand the power and the ubiquity of the Internet. With more people shopping online and the spread of the Internet to every aspects of our life, it’s important to not only have a website for your business, but also to make sure your site is getting the traffic that translates into increased business and profits. Gone are the days of making a website using a basic HTML editor, uploading your web pages and hoping for the best. There’s a real science and art to understanding web traffic and driving more of it to your website.
Understanding Your Audience
In any business whether online or brick-and-mortar, you have to know who your audience is. For example, if you own a private legal practice, you would want your website to attract the attention of users of who are searching for attorneys or experts regarding the law. Whereas an actual real-life storefront might see some business from people passing by, the Internet doesn’t work that way. You need to have a clear idea of who can best benefit from your business and make sure that your online strategy is positioned to reach those people.
Putting Your Best Site Forward
Before you concern yourself with increasing traffic, you need to make sure that you have a website that’s worth visiting. There may have been a time where it didn’t matter what your site looked like as long as it had the important information and functionality. To be sure, pertinent information and site functionality are crucial, but you need to make sure that you have a professional, visually-appealing web presence. The good news is that you don’t have to be a site building expert. It’s easier than ever to build a professional-looking website without knowing how to code.
Creating Great Content
Imagine having to give a speech at a special event. You’re all dressed up and perfectly groomed and/or made up and looking your best, but your speech ends up being full of errors and difficult to listen to. Similarly, your website needs to not only have well-written content, but content that is specifically geared towards the audience that’s most in need of the goods or information presented therein. Even the best orators have speech writers that assist them. Great websites a need content writer that can come up with content that is tailored to their target audiences. Focus on your business and let writing professionals boost your site with premium, well-written content.
Leveraging the Power of Social Media
Saying that social media is a popular way to reach users is quite the understatement. The number of users on popular platforms such as Facebook, Twitter and Instagram continues to rise. Billions of people across the globe use social media for news, entertainment and business. You should definitely take advantage of these platforms to drive traffic to your website. If your website is business to customer or B2C, consider making use of image-driven channels such as Instagram and Pinterest, which prove the worth of the adage that a picture paints a thousand words. Social media platforms such as LinkedIn and YouTube can be great for business-to-business or B2B sites. Industry professionals who are in search of in-depth content are better served by channels that are better suited for longer content. Use these mostly free and inexpensive social media platforms to attract users to your site.
Harnessing the Power of SEO
Search engine optimization or SEO continues to be important for generating site traffic. Many users start their search for ecommerce or online information through search engines. Making sure that the landing pages on your website are built around keywords that draw your target audience can significantly increase traffic. If you’re selling face masks online, you don’t want your site to show up on page 2 or 3 of a web search for handmade face masks. Just as an obscured sign might hinder traffic for a brick-and-mortar shop, you need the visibility of your site showing up on the first page of search engine results.
When it comes to having an online presence, you need to have a deliberate strategy to draw users to your site. Your website isn’t effective if it’s not being seen by the right people. It’s essential to have the basic building blocks in place, including a professional looking site with superior content that is targeted to your core audience.