What Is SMS Text Marketing & How Do You Use It Efficiently?

Developing relationships with customers takes time. Luckily, you do have a few different options out there and SMS marketing is one of them. So, what is SMS text marketing? Simply put, this technique involves sending campaigns and messages via text messages – everything with marketing purposes. Such texts are most commonly used to promote specific campaigns or new products – a great way to keep customers close and interact with them.

How SMS text marketing works

SMS marketing messages have a few tricks, of course. Make sure you do not spam and your customers have actually given you the consent to message them. Also, give them the option to unsubscribe if they want to.

Now, it is important to know that messages are sent via short codes and not proper telephone numbers. They have a few digits – short numbers – and they are often associated with a particular sender. Many countries do not allow changing anything about the sender’s info – including the USA. In other words, it is important to mention the name of your company in the message too.

According to the experts at JookSMS, there are two different ways – or reasons – to message your customers. First, you can run campaigns. These are bulk messages. You target more customers at once and you let them know about a new product, a coupon code, some sales or perhaps a new product. Event details may also be added.

Second, you’ve got transactional texts, which are more automatic. They are triggered by particular events. For example, one of your clients orders something online, so you send a confirmation text or a notification about the delivery.

What Is SMS Text Marketing & How Do You Use It Efficiently?

How to use SMS text marketing

So, what is SMS text marketing? The general idea is fairly simple, but how do you actually use it?

Short term promotions represent the most common reasons to text customers. Promotions, special offers, coupons, discounts and sales are the best ways to get people on your website or inside your store. If the sale is available for a limited amount of time, you need as many people as possible to find out about it.

Urgent updates can also be used in text marketing. There are many things involves in planning an event by the book. The more people are interested in it, the more difficult it becomes to let everyone know about updates or changes. Text marketing allows you to communicate everything on the go and reach as many people as possible.

If you run a business based on scheduled appointments, you probably know how annoying it is to have people forget about those times. Some of them show up late, while others never come. This is not only a waste of time, but also a waste of money. Reminder texts can prevent many of these problems in the long run.

Final words

Bottom line, what is SMS text marketing? It is quite simple to understand. You get the opportunity to keep in touch with your clients, advertise directly on their favorite devices and update them on your latest offers and promotions.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that win. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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