As an entrepreneur, your main goal should always be to raise the profile of your business. It’s no exaggeration to say that you need to eat, sleep, and breathe marketing in order to promote your business and stay a step ahead of your competition.
Contrary to popular belief, you don’t have to spend tons of money to make your business the rave in your area. If you’re savvy, you can market like an advertising guru on a shoestring budget or even a ramen noodle budget. Continue reading to get some creative ways to get your business out there.
1. Create a podcast.
One of the most important aspects of being a savvy marketer is knowing how to change with the times. Companies that aren’t able to adjust their business models and marketing campaigns to fit the current wave are doomed to go extinct. The key is to meet the masses where the masses gather.
An excellent way to raise your personal profile, as well as that of your business, is to create a podcast. Even if you don’t fancy yourself as a public personality, then consider this—if you’re on social media then you’re already a public personality.
Creating a podcast is an excellent way to exhibit your expertise in your area of endeavor. Your podcast could be the next one to go viral, and your company will be a direct beneficiary of that success.
The key is to remain consistent and patient. Not even “The Jordan Harbinger Show” was built in a day. Jordan Harbinger’s podcast went through changes like from being a relationship advice show to more of a self-help show. Create your show and make adjustments to your format based on audience feedback.
2. Create an app for your business.
People connect with many of their favorite businesses through smartphone apps, so if you don’t have one, then you need one. You don’t have to be a giant corporation to have an app. Whether a large corporation or a Mom and Pops store, there’s an app for your enterprise.
If you’re a small business owner trying to make your business more appealing and accessible, then make NS804 Your App Ally in iOS and Android Development. They’ll walk you through the development process from conception to completion. Worried about cost? No worries. They have a cost calculator that will tell you how much your app will cost based on the design specs you choose.
3. Give samples and examples.
When it comes to new products, consumers want to see what new products can do for them before spending their hard-earned money. A great way to lure in new buyers is to give out samples and/or examples of your product.
Sometimes you have to let people try your product or service out for free to get them to become paying customers. It’s a great way to show people why you’re so enthusiastic about what you’re selling.
4. Utilize social media.
Social media is a fun way to engage with others and share your life. “Regular” people have become stars simply by having a knack for what will go viral on Instagram.
Platforms like Facebook, Twitter, and Instagram aren’t just for millennials and Gen Zers, but they’re also for small and growing businesses as well. Get your customers to follow you on social media as well as share their experiences with your business on there. It will amaze you how likes and shares convert into revenue!
5. Get involved in the community.
If you want your community to support you, then the best thing you can do is support your community. Sponsor a little league baseball team or hold a toy drive during the holidays. The goal is to show the community that you’re apart of it, and you would love for the community to be part of your business.