It’s no secret that every company needs a presence on social media to effectively market their products and services. Many companies appoint a current employee to do the job along with their regular job responsibilities. But in today’s business environment, you need to hire an experienced social media manager to handle your company’s online presence. Here are four ways this hire will grow your business.
1. Create a Strategy
A social media manager takes the time to learn about your company’s products, services, mission and culture. He or she will then plan an overall social media strategy to effectively promote your company to the public. The manager will create social media accounts on the platforms that will best reach your target audience with a mix of interesting content.
2. Engage With Customers
Savvy social media managers know what type of content works and what doesn’t, so you won’t waste time or money on campaigns that don’t engage your customers. He or she will know the right mix of video, posts, short messages and blog articles to use and the right time of day to post them. Interactions with your current customers will be encouraged and any complaints will be swiftly and positively handled.
3. Attract New Leads
Your manager will use creative images, video and ad copy to create a series of targeted marketing campaigns designed to attract your desired customers to your company. He or she will include general informative blog posts or videos with advice and helpful information that appeals to these new markets.
4. Provide Analytics
A social media manager will provide you and your management team with precise analytics on how the company’s social media plan has given a return on investment through increased customer engagement and conversion of leads to new clients.
Hiring an experienced social media manager will give your company a positive online presence and attract new customers.