Marketing

How to Make Your Website More Engaging

You might like to think that the public would love your website no matter what, but that isn’t the case. There are billions of websites to choose from, after all, and if you’re going to ensure you receive plenty of visitors, then you’ll need to work on making your website …

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5 Tips for Designing Your Business’s Website

A website is integral to your business’s growth and success. Your website needs to be accessible and easy to use so people want to interact with it and gain a favorable opinion of your brand. Here are five tips for designing your business’s website. 1. Design According To Your Industry …

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What Is a Sales Funnel and Why Is It Important?

Image credit Sales can be a challenge for many businesses, whether you are a well-established corporation or a new business trying to grow. There are many obstacles that you may come up against, for example, not attracting the right kind of customers, or perhaps not getting enough sales to meet …

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How Can Dermatologists Best Use Digital Marketing?

There is a use for digital marketing for dermatologists. Several ones, as a matter of fact, If you are a dermatologist, you should seriously consider using this to bring more awareness to your practice. The days of word-of-mouth and putting an ad in the Yellow Pages are long gone.  In fact, if …

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How To Increase Footfall For Your Business

Modern business owners face a range of challenges when it comes to keeping their businesses afloat. For example, you have to find a way to stand out from the crowd and achieve brand recognition if you want to have any kind of longevity as an entrepreneur. You’ll also have to …

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What Do Customers Expect When Shopping Online?

Running an online shop is a great way to make money in the modern era. More and more people are shopping via their computers and phones, and simply listing a wealth of products can prevent you from ever needing to open up a real brick and mortar store!  But in …

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Why Cohesive Branding Is Important For Your Business

Although creating an eye-catching logo for your company’s products or services is definitely an important part of a successful branding strategy, there is much more to it. It is now critical to not only attract the attention of potential consumers with a distinctive logo but also to sustain that enthusiasm …

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Customer Journey Maps for Mobile Commerce

A customer journey map is a way to understand how customers interact with your business. While most customer journey maps are linear, it is possible to create a circular experience by plotting each step along a circle. The goal is to create a path that includes high-level steps, including the main goal …

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How Content Marketing Drives SEO

Content marketing and SEO have proven inseparable. Recently, efforts have been made to ensure that these two work hand in hand. This trend has seen significant growth in traffic across many websites. In brief, content marketing has a massive impact on SEO, fueling the growth of your website and traffic. …

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Choosing The Right Promotional Product for Your Business

Many businesses rely on promotional products to gain new customers. However, when selecting the most appropriate promotional items for your business or industry, you may find many options available. This article covers several tips that can help choose which promotional product is right for your business. 1. Start with Your …

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Benefits of Marketing Automation for your Business

For any company to grow and build its business, having proper marketing systems in place is very important. With the right marketing tools, you can attract new customers, showcase your products and services, and help to build your brand. Today, the process of marketing is more complex as you will …

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Knowing the Basics of Using Paid Media in Your New Business

One of the quickest and easiest ways to help potential customers discover your offerings is through paid media. It refers to external marketing efforts involving paid placement like pay-per-click advertising, display ads, and brand content.  For a new business, paid media is one of the best ways to get started, …

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