Marketing

A self-promotional lookbook can prove very effective to those who are new to the industry or are in the process of launching their brand and are looking to acquire customers as quickly as possible. For decades, lookbooks have been used by fashion designers and models. However, those in many other …

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Going to a bank to secure a small business loan can be an intimidating process, especially if your credit history leaves something to be desired. Crowdfunding is a powerful new alternative that entrepreneurs can use to finance their concepts. You solicit multiple contributions through a platform such as Kickstarter instead …

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With consumers having a higher expectation of how a company should be, organisations should be conforming to remain on top to retain their current customer whilst capturing new ones. This highlights that the way your brand is recognised should be classed as one of the core focuses for your company. …

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Content powers your business. From building engagement and better relationships with your users to establishing authority in a particular niche and finding better visibility in the search engine results, content marketing helps with every aspect of your business. Don’t believe us? See these stats: Websites with blogs tend to have …

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Sales and marketing are two different terms but can often be used interchangeably as both are responsible for generating revenue for the company. However, sales and marketing are two very distinct areas with big companies having a separate department for each one. A person working in the sales cannot shift …

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Just about every business has some form of online presence, but how strong that presence is sets your business apart from the rest of the competition. Online marketing is cut throat and having a solid SEO strategy puts you at the top of the game. SEO is all about having …

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Global spending on marketing is expected to reach $467.62 billion in 2018, according to Statista. Small businesses contribute quite a bit to this number, but they can’t afford to use the same super-effective tactics that multimillion corporations do. As a small business owner, you’ll need to use the most effective …

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During the last decade digital marketing has transformed how enterprises promote their products and services and engage with customers. It is crucial that every business implements an internet-based strategy as the vast majority of consumers now research a business online before purchasing a product or service. A failure to leverage …

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From logos and landing pages to social media updates and eBook covers, there is a massive amount of design work involved in running a successful business. For most entrepreneurs, it makes more financial sense to hire freelancers to create these designs than to get full-time employees. What kind of results …

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Image: Pixabay One of the great things about WordPress is that it’s so easy to use. Rather than spending hours designing and coding your website, you can have something that looks great with just a few clicks of your mouse. However, just because it’s easy to do, doesn’t mean you don’t …

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A personal brand isn’t just a useful tool for gaining employment, improving your career or establishing yourself as an entrepreneur. It is who you are and what you offer to those around you. Your personal brand is present in your online assets – your personal website, your social media accounts, …

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In today’s world, more and more people have realized that they find the world of marketing to be an exciting, intriguing one. However, these individuals oftentimes lack information regarding how to develop a career in this field. If this is your dilemma, no worries. Note that one thing you can …

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When there’s a lot of competition in your industry, it can be hard to win over potential customers. As we’ll discuss in this article, you might already be offering a very high-quality product, and you might have hired a very professional team. However, it isn’t always enough to be a …

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Your business needs a lift-off as soon as you are all set to serve your niche, and ready to grow your company. It is easier said than done, however! Your business needs a robust online presence and prospect engagement. Social media is the first solution that comes to mind. With …

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