Marketing

7 Easiest Tools to Create Your First Logo

One of the most important ways to build your business is to develop a great branding campaign. An effective campaign will help potential customers recognize your name and understand what you do. At the heart of any good brand is a great logo, and here are seven ideas for how …

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Why Influencer Marketing is About Far More than Big Name Celebs

If your brand is considering branching into influencer marketing, it’s important that you understand the difference between using influencers and endorsing celebrities. Celebrity endorsement is a form of brand advertising which involves a celebrity using their fame to promote a product or service. Celebrity endorsement is traditionally recognised for building …

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AKG Creative Prepares for a New Era of Influence

Social media influencers have altered the online landscape so irrevocably they’ve become a digital and cultural revolution. The strategy is older than you might think, though. The first influencers appeared in the roaring Twenties, but few brands leveraged them in those days. Celebrity influencers as we know them today rose …

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10 Ways to Waste Money Doing Marketing Wrong

As diverse and interesting as marketing is these days, it’s also a very intricate business, that demands thorough consideration and effort to put into it in order to succeed. Of course, there are diverse forms and platforms of modern marketing from onsite direct marketing to paid ads, from blogging to …

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