Marketing

Why Cohesive Branding Is Important For Your Business

Although creating an eye-catching logo for your company’s products or services is definitely an important part of a successful branding strategy, there is much more to it. It is now critical to not only attract the attention of potential consumers with a distinctive logo but also to sustain that enthusiasm …

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Customer Journey Maps for Mobile Commerce

A customer journey map is a way to understand how customers interact with your business. While most customer journey maps are linear, it is possible to create a circular experience by plotting each step along a circle. The goal is to create a path that includes high-level steps, including the main goal …

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How Content Marketing Drives SEO

Content marketing and SEO have proven inseparable. Recently, efforts have been made to ensure that these two work hand in hand. This trend has seen significant growth in traffic across many websites. In brief, content marketing has a massive impact on SEO, fueling the growth of your website and traffic. …

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Choosing The Right Promotional Product for Your Business

Many businesses rely on promotional products to gain new customers. However, when selecting the most appropriate promotional items for your business or industry, you may find many options available. This article covers several tips that can help choose which promotional product is right for your business. 1. Start with Your …

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Benefits of Marketing Automation for your Business

For any company to grow and build its business, having proper marketing systems in place is very important. With the right marketing tools, you can attract new customers, showcase your products and services, and help to build your brand. Today, the process of marketing is more complex as you will …

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Knowing the Basics of Using Paid Media in Your New Business

One of the quickest and easiest ways to help potential customers discover your offerings is through paid media. It refers to external marketing efforts involving paid placement like pay-per-click advertising, display ads, and brand content.  For a new business, paid media is one of the best ways to get started, …

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3 Keys in Going Out of Your Way for Customers

Given how important customers are to your business survival, do you feel as if you do all you can for them? Not doing so can leave the door open for some of them to go elsewhere for their product and service needs. In the event you lose too many of …

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Benefits of Social Media Marketing

Social media has become a driving force in the marketing industry, and companies of all kinds have begun to use it as a means to promote their businesses. There are many advantages of using social media for marketing, and below are some of the most important ones: Collect Customer Information  Social …

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