Marketing

Here’s How You Can Crack Content Marketing on a Small Budget

Content powers your business. From building engagement and better relationships with your users to establishing authority in a particular niche and finding better visibility in the search engine results, content marketing helps with every aspect of your business. Don’t believe us? See these stats: Websites with blogs tend to have …

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The Difference Between Sales and Marketing

Sales and marketing are two different terms but can often be used interchangeably as both are responsible for generating revenue for the company. However, sales and marketing are two very distinct areas with big companies having a separate department for each one. A person working in the sales cannot shift …

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Developing an Internet-Based Strategy

During the last decade digital marketing has transformed how enterprises promote their products and services and engage with customers. It is crucial that every business implements an internet-based strategy as the vast majority of consumers now research a business online before purchasing a product or service. A failure to leverage …

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How to Keep Your Personal Brand Personal

A personal brand isn’t just a useful tool for gaining employment, improving your career or establishing yourself as an entrepreneur. It is who you are and what you offer to those around you. Your personal brand is present in your online assets – your personal website, your social media accounts, …

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The Secret To Winning Over Potential Clients

When there’s a lot of competition in your industry, it can be hard to win over potential customers. As we’ll discuss in this article, you might already be offering a very high-quality product, and you might have hired a very professional team. However, it isn’t always enough to be a …

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