How to Make Your Website More Engaging

You might like to think that the public would love your website no matter what, but that isn’t the case. There are billions of websites to choose from, after all, and if you’re going to ensure you receive plenty of visitors, then you’ll need to work on making your website as engaging as possible. This is a subtle concept that people only notice when it’s not present, but if you’re not sure where to start, then don’t worry; we’ve got you covered. In this blog, we’ll run through some useful ways to make your website more engaging. 

Photo: Dreamstime

Solid Navigation

People might be interested in what you may have on your website, but if they can’t figure out how to reach those interesting pages, then they’ll struggle. You can help to create an engaging site by thinking about the user experience side of your site, part of which involves investing in your navigation. It should be easy for your visitors to get to wherever they need to be on your site. It’s good to have a modern design, but don’t make it so modern that people don’t know how to get around!

Readable Text

Would you stick around on a website that just had a wall of text? It’s unlikely. You could have the best-written web content in the world, but if it’s not readable, then no one’s going to stick around to read what it has to say. You can ensure that people read your text by making it as readable as possible. There are a bunch of ways you can do this, including using short paragraphs, using headings, and keeping your sentences short. 

When in doubt, break up the text into more paragraphs — it’s better to have shorter paragraphs than long ones.

Colorful Media

You would also be less likely to stick around on a site if there was nothing visually engaging. Black text on a white background can be good if you’re taking the minimalist route, but that only works with certain industries and business types. The vast majority have too many pages to be minimalist. So how can you ensure that people stay visually engaged? By searching for some high quality stock images, and adding them to your site. As well as photos, you may also consider adding videos and infographics to your website, too.

Tailor Content to Your Audience

You’re not trying to reach all members of the public. You’re trying to reach a small portion. So rather than adding generic content to your site, look at tailoring your content to your specific audience. This will ensure that people visiting your site get content that feels like it was produced just for them — because it was!

Keep Things Fresh 

Even the most engaging site will eventually lose visitors if there are no updates. You can keep the engagement levels of your site high by keeping things fresh. This can include mixing things up with the design, adding blogs, changing photos, and other small changes that make a big difference. 

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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