There is a use for digital marketing for dermatologists. Several ones, as a matter of fact, If you are a dermatologist, you should seriously consider using this to bring more awareness to your practice. The days of word-of-mouth and putting an ad in the Yellow Pages are long gone.
In fact, if you don’t do these things, you risk losing potential patients to more tech-savvy dermatologists who are in your area. Don’t miss out on those opportunities. Here are some things that you can do:
Use Social Media
Dermatology is a visual business. You want to show what an excellent job you can do with patients in whatever condition you have. Go to a site like Instagram, Tik Tok or YouTube. You can upload videos or photos to these sites. You need to make sure that you have good lighting for these, otherwise, people will not see what fantastic work you have done. Of course, you need to get permission from the patients.
When you upload these, you can speak authoritatively while also showing your personality. This way, any prospective patient will have an excellent idea of what they would be like in person.
You can be both entertaining and informative when you blog. You can alert people to skin conditions that they might not know about … and of course, you can warn them about the signs of skin cancer that they do need to know. But that is far from what a dermatologist does.
There are topics that you could bring up, like your own routine to keep your skin healthy. You can discuss certain treatments, like Botox and Juvederm, among others. But the important thing you should do is put a stamp on your own personality. The internet is well-populated with blogs that have the same information. Put your own unique spin on it.
You do need to put a business hat on while you are blogging too. There are phrases that people might be searching for when looking for a dermatologist. If you have those in your blog, it can help them find you … and you might have another new person sitting in your exam room as a result. That will lead to the next item.
Search Engine Optimization (SEO)
What is this? This is a way that you can help your website rank higher on search engines like Google, Yahoo! or Bing. You need to think about how your prospective patients might search for something. You could put things either on the copy of your webpage or a blog that gets noticed by the search bots from those search engines. The better the match, the better chance of it ranking higher.
An example might be “Dermatologists in (your zip code) that get rid of age spots.” You could work that into your text and it would possibly rank Number 1 in a search. That means you have a much better chance of having someone clicking on your site. More clicks equal more patients.