October 7, 2015
Marketing, Small Business Tips, Technology
If you want to grow your business, one place to start is with an email list. By collecting email addresses of potential clients AND staying in touch with them, you keep your business top of mind. Your newsletter should have engaging content but also be visually attractive. Fortunately, you don’t …
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October 1, 2015
Marketing
When you think of marketing gurus, T-Mobile probably isn’t your first thought. But if you’re an entrepreneur who is up against some dogs bigger than yourself, you may want to take a closer look at the cellphone carrier. After all, T-Mobile has secured a spot as the “little guy” in …
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September 30, 2015
Marketing
It doesn’t take a genius to understand the importance of customers to a company. As a business owner, you’re constantly looking for ways to make a positive impact on potential clients. Ultimately, the only to win long-term customers is to produce the goods in business. But here are also a …
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September 16, 2015
Marketing, Technology
One of the biggest questions I get from my small business clients is, “How do I stand out from the competition?” In this post, sponsored by Name.Kitchen, I’ll show you how two entrepreneurs used a not-com domain name to differentiate themselves from others in their industry. In 3 Tips to …
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August 26, 2015
Marketing
Over the past decade, marketing has had a remarkable transformation. It used to be based on physical marketing like TV and billboards; now it is all online. Social media has gotten its hand into the marketing industry, and it is not letting go. Take Facebook for example. Companies big and …
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August 26, 2015
Marketing
There are lots of strong reasons to consider marketing in the ‘real life’ world as well as online. It can give you a new way to learn about the audience you are targeting, through talking to them directly, and can allow you to cut through all of the competing messages …
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August 20, 2015
Marketing, Small Business Tips, Technology
Most people recognise the value in writing a business blog. If done well, a business blog can help drive traffic to your website and establish you as a voice of authority in your niche. Unfortunately not all small businesses bother to keep a blog. This is a real shame because …
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August 10, 2015
Marketing
Marketing is an essential part of building your brand, with the potential to make or break your business. Unfortunately, some entrepreneurs either fail to incorporate marketing into their broader strategy or they commit mistakes that damage their brand and stunt the growth of their business. Here are some of the …
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July 6, 2015
Marketing
We’ve moved from My Space to Orkut and from Orkut to Facebook. The social media platform has evolved beyond recognition. Today social media websites not only put you in touch with loved ones (or hated ones for that matter) you had long given up looking for, but they also help …
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July 3, 2015
Marketing, Technology
These days, many business owners realize that implementing a digital campaign is a great way to enhance visibility, optimize conversion, and keep their companies growing. However, many of these business owners do not know what systems and strategies to implement for the purpose of making their digital campaigns as successful …
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July 3, 2015
Marketing
Owning a small business can be a very tough job, but one that is definitely worth the trouble. As a business owner, you will be responsible for a number of different tasks. In order to keep a business at the top of its game, a business owner will have to …
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June 24, 2015
Marketing, Small Business Tips, Technology
Going into business for yourself is exciting, but what’s even better is making it successful. In this post, sponsored by Name.Kitchen, I’ll give you three tips to help ensure your business gets off to a great start. 1. Choose a niche that will sustain you. This piece of advice is …
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June 16, 2015
Marketing
Ask anyone in SEO what the biggest hurdle to getting (and maintaining) rankings right now and 99% of them will say link building. Doesn’t matter if you’re a local business, a blogger or affiliate site builder, the ongoing battle is how to get links to help your site rank, without …
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May 31, 2015
Marketing
Banner ad campaigns have been around since the early days of the Internet. They highlight your e-mail space, pop up in social networking sites, and generate revenue for online newspapers and travel blogs. The sheer number of banner ads used have created an advertising oblivion among Internet users. They are …
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May 9, 2015
Marketing, Technology
Search engine optimization (SEO) has become a staple marketing practice for all businesses throughout the world, provided they have an online presence. Business owners recognize the importance of having a robust web presence, even if they run small local-based businesses. However, given the limitations of budgets, entrepreneurs have to apply …
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April 9, 2015
Marketing
While it’s true that Americans are spending an increasing amount of time online — more than 23 hours a week according to some estimates — the bulk of most people’s daily lives still involves the real, not the virtual, world. Yes, we may be glued to our smartphones, laptops, and …
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