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SEO – the monolith of the online marketing realm. It’s the one method everyone comes back to, and everyone has a different opinion on what works best.
It’s no wonder; we’ve needed to optimise our online content for the search engine ever since the first search engine came into existence.
And we’ll still need to use SEO for a long time to come, because we’re always going to need search engines to find things online.
But with such a rich history and so many experts out there you could turn to, how could you ever possibly know you’re getting the SEO expertise your business needs?
It’s a difficult decision, and it’s one we hope to make a bit easier. If you’re a business owner looking for an SEO expert worth the investment, we’ve done a lot of the research for you.
The Top 5 SEO Agencies in 2025
So you’re looking for SEO expertise, and you want to work with a full-scale agency that can cover everything you might need. So far so good.
However, every agency does something a bit different – and specialises in something specific. As such, you need to have an idea of what you’re really looking for.
Because of that, we’ve chosen a good range of different SEO specialists that are worth your time.
How we ranked them
To come up with our top 5 list, we ranked our chosen agencies on three different areas:
- Skill
- Reputation
- Value for money
On top of these factors, we also thought about their overall niche speciality. We wanted to showcase a good range, as we know everyone wants something a bit different from their SEO services.
And without further ado, here’s our top 5 list:
- fatjoe – Best for link building
Link building is crucial to SEO. A simple link back to your website lets both customers and the search engine know that you’ve got the right authority.
But trying to build links in 2025 is difficult. The team at fatjoe can bridge the gap. They earn the top spot on our list for getting 5 out of 5 in all 3 areas:
Skill: Their team of SEO specialists are trained in-house, and are incredibly knowledgeable when you’re chatting to them.
Reputation: fatjoe has also been around for a long time now! In business since 2012, they’ve been evolving their link building service alongside search engine changes and new AI capabilities.
Value for money: fatjoe are incredibly upfront about the cost of their services. You’ll know from the get go what you’re paying, and that certainly helps with making informed business decisions!
- Novos – Great support for ecommerce
Novos are ecommerce SEO specialists, and can be a great choice for those selling online.
As far as our ranking factors go, they get themselves a 4.5 out of 5 overall:
Skill: Novos are ‘ecommerce first’. Their portfolio clearly showcases this too.
They also have a full resources hub available to all on their website, where they share their SEO insights.
Reputation: The team at Novos are known for being ecommerce experts, and they’re the first to come up when you search for an ecommerce SEO specialist!
Value for money: They’re not too transparent about their pricing, but they offer a fully in depth consultation to all.
- Impression Digital – A good choice for international growth
If you’re not interested in staying local, you might want to turn to Impression Digital.
They have a clear specialism in international growth, and can provide a visibility boost for those looking to expand.
We’re giving them 4 out of 5 in our overall ranking:
Skill: The team knows what they’re doing. They have a strong focus on international SEO, but they cover most areas of SEO as well.
Reputation: 5 stars on Google, based on 74 overall customer reviews! We’d maybe like to see a few more, but that’s not crucial.
Value for Money: Once again, they offer a price per client model, and there’s no specific details about what you could be paying.
- Logicsofts – Local SEO with a difference
Now onto our local SEO pick! We’ve chosen Logicsofts, as they have a great approach to the local SEO scene.
They also get a total score of 4 out of 5 in our ranking:
Skill: They know their clients are small businesses, so they revolve their services around the unique needs of these business owners.
Their case studies page is also very easy to read through, which we always like to see!
Reputation: They’re been in business for about 5 years now, which is a bit younger than most other agencies on this list. That being said, clients like the work they do.
Value for Money: Make the lowest cost you’re likely to pay very clear, as they offer packaged services to their clients.
- Screaming Frog – True technical SEO specialists
You might have heard the name before, as they’re noteworthy in the online marketing scene for their ‘spider’ SEO tool.
But Screaming Frog are still technical SEO specialists in 2025, and can be a good pick for those in need of back-end SEO services.
We’ve given them 4 out of 5 overall:
Skill: They came up with a leading SEO audit tool – they clearly have technical SEO expertise!
Reputation: They’re industry leaders in the technical niche.
Value for Money: It’s easy to find the cost of their spider tool, but not quite as easy to see an SEO services price range.
When You Want SEO Expertise, Choose the Best
When it comes to a marketing method like SEO, expertise is crucial. It’s not something you can ‘wing’, or manage on the fly. It’s a tactic you have to consciously build over the months.
That takes lots of time, attention, and effort – and many business owners can’t quite manage it on their own.
So when you’re in need of SEO expertise, make sure you choose the best. And in 2025, the 5 companies above are the ones we think are doing the most.
