Marketing

The basic rules for effective swag items are simple, right? You want to choose items that are useful, that are going to be well-built enough to be durable and stick around, you want them to fit your company, and you want them to be appropriate for the occasion of your …

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Possibly the biggest problem for small businesses is finding new customers. You may have a loyal customer base, but it’s not enough to keep you going. You want to expand it, and the only way to do that is by finding new people. Bearing that in mind, I have four …

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Image Marketing is one of those areas of business which people get confused about all the time. It doesn’t matter how long you have been in business, it can be all too easy to think you know it all. Typically, that is the moment when something completely untoward happens. And …

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Image by Switch Marketing With so many shopping choices available, it can be difficult for brands to differentiate themselves from their competitors. Now more than ever, customers are looking for interactive experiences when they shop. Experiential marketing is proving to be a successful way for brands to help consumers understand …

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Source: Land Rover MENA Launching a new product is an exciting but also very stressful time. When it’s finally time to plan your product launch event, it can feel like a huge relief. You can start rolling out your product and move on to stressing over how well it will …

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If you’re in the retail game, it’s important to continually stay up-to-date with the latest trends and technologies affecting your industry. This helps you to be more competitive, attract more customers, increase sales and profits, and just generally grow your business. One buzzword that certainly seems here to stay right …

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If you are in charge of a business, you are no doubt keen for it to expand as quickly as possible. It is likely that you are already aware, mostly, of what this entails. You obviously need to have a great product and deliver it smoothly. That much goes without …

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Starting a business online, you may have already come across the idea of SEO. SEO or search engine optimization is not one thing, and that is the first false assumption people tend to make. Search engine optimization is the term given to a group of methods used to get a …

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For any business to be successful, it needs to have an effective marketing regime. That means that the campaign must target the right people and raise awareness of your brand. It means that the campaign must garner results. And, it also means that you can’t make marketing mistakes. A mistake …

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Out of the thousands of startups that emerge every year, fewer than 10 percent actually receive a first round of capital from private equity sources. In addition, it is rare for a startup to go from concept to commercial opportunity. Part of the reason is many startups have unique concepts, …

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Are you currently setting up your business page to be found locally online? If you’re thinking about setting up a Google Business listing, fear not, help is at hand from Hiscox, who have created a handy visual guide to setting up your listing. Not only will you attract qualified local …

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Starting a blog at the right moment of your journey as an entrepreneur can be a great opportunity to generate interest in your new idea and a following for your brand. There are, however, some important considerations that, if overlooked, could mean that your blog actually holds you back. This …

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Marketing is a hugely important component of any business. In order to attract more customers and successfully build your brand, it’s absolutely vital to get to word out to as many people as possible and increase your visibility to your target audience. In days gone by, this was mostly done …

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You’ve managed to get your company up and running, and it’s time to share the story well beyond the confines of your circle of friends and family. Either this, or you’ve started the promotion of your brand, but you’re finding that the processes of pitching, scheduling, and  tracking media hits, …

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You want to make sure that your business gets the online exposure that it deserves. High quality marketing campaigns can make sure that your company is easy to find on the Internet. When people are looking for what you have to offer, you want to be sure that they can …

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Publicists, in general, represent numerous industries (artists, authors, executives, business owners etc.) to the media and keeps them within the eye of promotional opportunities.  A publicist is there to ensure their client is exposed to the public eye.  It is there job to ensure the name or brand of their …

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