July 4, 2016
Marketing
For any business to be successful, it needs to have an effective marketing regime. That means that the campaign must target the right people and raise awareness of your brand. It means that the campaign must garner results. And, it also means that you can’t make marketing mistakes. A mistake …
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June 30, 2016
Marketing, Technology
Out of the thousands of startups that emerge every year, fewer than 10 percent actually receive a first round of capital from private equity sources. In addition, it is rare for a startup to go from concept to commercial opportunity. Part of the reason is many startups have unique concepts, …
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June 24, 2016
Marketing, Technology
Are you currently setting up your business page to be found locally online? If you’re thinking about setting up a Google Business listing, fear not, help is at hand from Hiscox, who have created a handy visual guide to setting up your listing. Not only will you attract qualified local …
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May 24, 2016
Marketing, Technology
Starting a blog at the right moment of your journey as an entrepreneur can be a great opportunity to generate interest in your new idea and a following for your brand. There are, however, some important considerations that, if overlooked, could mean that your blog actually holds you back. This …
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May 5, 2016
Marketing
Marketing is a hugely important component of any business. In order to attract more customers and successfully build your brand, it’s absolutely vital to get to word out to as many people as possible and increase your visibility to your target audience. In days gone by, this was mostly done …
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April 13, 2016
Marketing
You’ve managed to get your company up and running, and it’s time to share the story well beyond the confines of your circle of friends and family. Either this, or you’ve started the promotion of your brand, but you’re finding that the processes of pitching, scheduling, and tracking media hits, …
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April 4, 2016
Marketing
You want to make sure that your business gets the online exposure that it deserves. High quality marketing campaigns can make sure that your company is easy to find on the Internet. When people are looking for what you have to offer, you want to be sure that they can …
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March 31, 2016
Marketing
Publicists, in general, represent numerous industries (artists, authors, executives, business owners etc.) to the media and keeps them within the eye of promotional opportunities. A publicist is there to ensure their client is exposed to the public eye. It is there job to ensure the name or brand of their …
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March 23, 2016
Marketing
When it comes to business, choosing the right marketing strategy is of extreme importance. You must know how to promote the product/service you are selling to the right people if you want to grow and create more value for your clients. In today’s market, the easiest and less expensive form …
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March 14, 2016
Marketing, Resources
Today is the last day to take advantage of the Name Your Price Promotion. Read more below, or sign up now before the page gets taken down. — After spending the last week helping my husband put together a marketing plan for his music production business, I couldn’t help but …
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March 2, 2016
Marketing
Marketing your business online can be scary if you don’t know what you’re doing. After all, what if you go about it the wrong way, spending a lot of money and getting no results? For example, creating ads but putting them in the wrong places won’t help you succeed. Similarly, …
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February 23, 2016
Marketing, Small Business Tips
Many people new to marketing or networking mistakenly believe that successfully marketing a business has to incorporate a dedicated sales pitch. In reality, it’s often about making mutually beneficial connections or arrangements with people you already know. Here’s more information on how to improve your elevator networking In Liz Lynch’s …
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February 23, 2016
Marketing
Promoting a new business can be tricky if you don’t have experience and especially if you have a limited budget. However, there are many affordable techniques you could employ to get the desired result. The ideas on this page should help to point you in the right direction. Here’s our …
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February 12, 2016
Marketing, Technology
As a marketer, keeping up with your target audience is not always easy. Consumers are fickle, jumping onto new trends and letting go old ones more rapidly than ever before. However, with constant connectivity and instant communications at your disposal, you have all the tools you need to not only …
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February 9, 2016
Marketing
If your business isn’t investing in location based marketing campaigns, you could be falling behind your competitors. 91% of brand executives indicated that they planned to invest in location based marketing campaigns in 2013 so the majority of them will have followed through on their promise in 2016. 72% of …
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February 5, 2016
Marketing, Small Business Tips, Technology
If you’re running a business in 2016, you can’t just think about this year. That’s a mistake a lot of business owners before you have made. They think that as long as they can stay profitable this year they have nothing to worry about. The truth is that you need …
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