Marketing

Wikimedia Image A media friendly business is a successful business. While most companies know how to use the web to their advantage, getting involved with the wider media can be a big boost. You can build up your brand name and get noticed by a much larger audience. But is …

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If you’re running a small business, it can be difficult to try and measure up to some of the other players on the market. You have to make sure that you are ready to stand out in an environment where you may not have as many resources or the necessary …

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Marketing needn’t be static. Having a poster in one place is less likely to be seen than a poster that’s always on the move. If you’re trying to find creative ways to market your business, why not embrace some of these moving marketing ideas and use vehicles for advertising. Bumper …

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Previously, it wasn’t surprising to hear the phrase from small business owners, “our customers are offline so we don’t require online marketing.” But now, things have changed as 72% of online users want to interact with their preferred brands via online media. Though many small business owners at least have …

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There are plenty of clever methods that can be employed when it comes to spreading the name and logo of your business far and wide. You just need to look for methods that are creative and affordable. We all know how important brand awareness is. If people don’t know your …

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Businesses that go out of their way to be green are enjoying a considerable marketing edge in today’s arena. If the business you run is in-step with modern conventions, then it’s probably fairly eco-friendly as it is. If you’re recycling your waste, using LEDs, and running a carpool program, then …

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There are a lot of ways to tackle the question of how you handle your business image and branding. If your business elicits no emotional response at all, you’re doing it wrong. A business’s image can be more than a slogan and a logo. It can be an identity that …

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Go to your mailbox day, and you’ll likely notice a few personal pieces, some junk mail addressed to a couple pieces addressed to resident. Open your email inbox, by contrast, and there is probably a long screen full of emails from mailing lists you’ve signed up for as well as …

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Having a website is like owning a shop in an endless shopping center. There’s a lot of competition and you’re not going to get any visitors just by sitting there. Whether it’s a fashion blog or a business website, you’ll have to do a bit of marketing. Of course, being …

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(Image Credit) When it comes to modern business, everything is about marketing and brand. Even if your product is better than everyone else’s, you need to be able to draw customers in. But, in the fight for best advert, it’s hard to compete with the big guys. Most companies use …

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Online marketing is an increasingly effective and important weapon for new businesses. If you’re launching a new company, you may be thinking about your online strategy. Here are some tips to help you make a splash when you’re new to business. Creating a website A good website can make the …

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How many business-based sayings can you think of that make reference to teamwork in one way or another? There’s “No ‘I’ In ‘Team'” for one. “Make sure we’re singing from the same hymn sheet” is another. Then there’s “all on the same page,” and there are plenty of others. Even …

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Customer service matters, regardless of the size of your business. Excellent service results in satisfied customers who will spread the word about your company and brand. Similarly, poor customer service results in negative publicity that damages your reputation and creates angry online reviews and comments that can go viral. When …

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These days, even the savviest pro can find themselves bamboozled by the latest twist in the online marketing narrative. Things can change fast in an instant, and you never know what new development is lurking just around the corner. Still, there are certain truths that will always remain, and it’s …

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There’s a lot of advice out there about how to find new customers, and with good reason. Finding customers for your business can be a serious challenge and one that should get the right amount of attention. The work doesn’t stop there, though. Don’t think that just because you found …

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Unlike what you can see on shows like Mad Men, the marketing world is not only limited to advertising, copywriting or even commercials only. The growing number of industries and technological advancements are making marketing a truly challenging and interesting job opportunity that is the envy of all others. From …

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