January 23, 2017
Marketing
Marketing your business can be a tough job. If you work for days on end planning a marketing campaign and the first day doesn’t bring in any new customers, then it’s easy to feel demoralized because you’ve just wasted a huge amount of time, effort and money on something that …
Read More »
January 23, 2017
Marketing
It would be fair to say that content marketing has exploded over the last four years. It is now essential to practically every business with an online presence and helps to establish niches. In this post, we are going to look at the likely ways in which content marketing will …
Read More »
January 20, 2017
Marketing, Technology
It is vital in business to know your target market. Regardless of the product or service you supply, you need to have a profound understanding of who to point it towards, where you fit as a business, and how to keep generating revenue or ROI so investment can be ploughed …
Read More »
January 17, 2017
Marketing, Technology
It’s easy to view a business website as nothing more than a place for clients to purchase of one of your goods, if you run an online store or offer services on there, or simply a destination for contact details and other general information. However, a website is all this …
Read More »
January 16, 2017
Marketing, Technology
One of the most important limbs of any business is its website. Having a strong online presence is hugely important, and of course the website is a big part of that process. If your business’ website has seen better days, you are not alone. The truth is, there is something …
Read More »
January 16, 2017
Marketing
The modern world of business is more saturated than it has ever been. The rise of the Internet has allowed thousands of different business to spring up within a very short space of time. Of course, this can be a fantastic thing for customers, since it allows them a whole …
Read More »
January 6, 2017
Marketing
Understanding your ideal customer is a vital part of marketing. Without knowing who you are talking to, how can you possibly know what to say, or appeal to their deepest desires and needs? The simple truth is it is impossible, so it is vital that you learn about your ideal …
Read More »
January 5, 2017
Marketing
We all know that marketing is one of the most important parts of business. The goal of running a business is to generate profit and sell products. And the way you do this is by marketing your company as effectively as possible. If you can get a good marketing strategy …
Read More »
December 30, 2016
Marketing, Technology
Blogging is an extremely popular pastime for people to write about their thoughts and express opinions with others on the internet. A blog could be as innocent as talking about your pet dog to something more pressing such as commentary about world politics. Whatever your interests are, you’re bound to …
Read More »
December 30, 2016
Marketing
When you run a business, you have to consider what the endgame is. And, for most people, you have to consider the fact that selling products and services is the most important thing. Your company can only run on the profits it manages to make, and that’s why you have …
Read More »
December 21, 2016
Marketing, Technology
In the modern age, everybody realizes the importance of the internet. If you hadn’t entered the digital era by now, your business would either have to be in a very specific industry, or, I would have to assume, it’s non-existent. Of course, just because everybody realizes the importance of the …
Read More »
December 19, 2016
Marketing, Technology
The internet has become a powerful tool for businesses to advertise their services and products around the world. However, very few brick and mortar stores have picked up the growing trend of digital storefronts. They don’t have an online presence and as a result, have fallen behind compared to their …
Read More »
December 16, 2016
Marketing, Technology
A website is an extremely important element to any kind of business. It acts as a shop front, and essentially represents your business on the internet. Although they are important, they should not be rushed, and careful planning is required before you start slapdash adding things to it. It should …
Read More »
December 16, 2016
Marketing, Technology
When you first think about starting your own business, you often reflect on the operational side and how to make it profitable. But, when you come to setting everything up, it’s important that you consider exactly where your money should be invested. After creating your business plan, it’s likely that …
Read More »
December 15, 2016
Marketing
If there’s one phrase, that’s more dangerous than any other when you’re setting up a business it’s “one-size-fits-all.” There are thousands of business in the world, and the one thing that they have in common is that they are all different. Sure, some will have similar products, similar customers, and …
Read More »
December 14, 2016
Marketing
You could be sitting on a truly revolutionary business idea, but if people never hear about it, you’re never going to make any money from it! There are a lot of things that go into business success, but one of the most integral is good marketing, specifically in the digital …
Read More »
Entrepreneur Resources Your source for small business information
