Is Your Business Being Media Friendly Enough?

Wikimedia Image

A media friendly business is a successful business. While most companies know how to use the web to their advantage, getting involved with the wider media can be a big boost. You can build up your brand name and get noticed by a much larger audience.

But is your business media friendly enough? You need to find ways to ensure the media can get in touch with you. You also need people who can represent your brand well. Here are some useful ways you can develop a more media friendly company.

Network With The Press

Being media friendly starts with building up press contacts. It goes both ways- you need to give methods of contact for the press, and you also need to reach out to them yourselves.

A useful strategy is to offer an email for press queries on your website and social media. Journalists can get in touch with you if they wish to write a story or feature involving your company. It can get you noticed by a much wider audience.

Being proactive can help boost your media presence, so don’t be hesitant to get in touch with people in the media. You could contact journalists and bloggers in your field if you have a story that might be of interest.

Use Brand Ambassadors

Brand ambassadors are people who represent your business and raise brand awareness. They can talk to people about what your company can offer and express your key values and unique selling points. It goes without saying that this is highly useful for media opportunities.

If you’re promoting your business at an event, you might want to hire exhibition staff to act as ambassadors. There are many media people at trade shows and conventions, and your ambassadors can also talk to customers.

It’s also worth having a public relations rep who can speak to the press when they contact you. Someone who knows how to present your business well in the media can be a valuable asset.

Be Smart With Social Media

The demographics of people using social media are growing fast. It’s arguably the most dominant form of media in today’s society, so it’s vital that your business uses it well.

Social media can be used for posting news about your business. It may get shared and picked up by the wider media. You can also post content such as blogs and infographics. Your company could even go viral if you make interesting social media posts and campaigns.

It also helps to get in touch with popular social media users. For instance, you might want to partner with a YouTube vlogger. You could offer them free samples of products to review. If they have a large following, it can gain your business a lot of attention!

Create Press Releases

Press releases are highly effective for getting business news circulated into the wider media. If you have a compelling story about your company, make sure you write it up well and offer it to outlets.

Possible stories could include your business winning an award, creating new jobs, or launching a new product. Learn how to write an engaging press release and send it out to the media.

Create a contact list of as many outlets as possible who might be interested. Local news sites and blogs related to your field should be included. Find their emails and send out your press release with a pitch.