Having a website is like owning a shop in an endless shopping center. There’s a lot of competition and you’re not going to get any visitors just by sitting there. Whether it’s a fashion blog or a business website, you’ll have to do a bit of marketing. Of course, being spammy won’t help your cause – posting a link to your website on every other website you visit might in fact deter people from clicking and negatively affect your Google rankings (the same way pouncing upon everyone in the street won’t necessarily get people to listen to you). You have to be coy about it, and eventually traffic will come flooding in. Here are some ways to get your website buzzing.
Make sure you have a clear brand
Does your website name stand out? Does it tell people what to expect from your content, or at the very least draw people in out of curiosity? If not, you might want consider getting your URL changed to something snappier and more memorable. Once people have clicked, you then want to make sure that your homepage keeps them hooked. It should tell people exactly what the website is from a glance. Make your web design responsive and people will engage with it.
Consider employing an SEO company
Search engine optimisation (SEO) is a way of increasing your ranking on search engine sites such as Google and Yahoo. If people are searching for ‘cake company London’ and your site is listed on the tenth page, they’re not as likely to click on it as a site listed on the first page. SEO companies can get you higher up the rankings and in turn earn you more hits.
Shout about your website on social media
Use sites like Facebook and Twitter to shout about your site. Your friends and followers may recommend your site to their friends and neighbours. Ask people to share your post. Create a Facebook page for your website and invite all your friends to like it. Write tweets and posts with different headlines followed by a link to your website.
If you work closely with any companies or other websites, ask them if they can advertise your website on theirs, and in turn you do the same. Promote one another’s products on social media. Write guest blogs on each others’ sites. Do this with multiple websites and you will open up more doors to your own site.
Examine your website’s analytics – when did you get the most traffic? Which pages are most popular? Sculpt the rest of your website’s content to match the times and posts that got you the most visitors. If your website attracts more people at certain times of the week, make these the times when you most heavily promote on Facebook and Twitter. If a certain blog post is attracting a lot of visitors, write more posts themed around a similar topic to tap into that market.