Seven Reasons Your Business Website Should Be Redesigned

Redesigning your business website can be a difficult project and it certainly requires a lot of planning, time and money (if you don’t plan on doing it yourself). Since your website is the face of the company and an essential marketing tool, it is a project that must be undertaken every now and then, to keep up with the trends and competition. A website redesign does not imply only a newer look but it should also result in better overall functionality. Some websites don’t need a complete redesign, because only some parts may require few modifications. Whatever the case, there are a few main reasons that make website redesign necessary.

To make it responsive

The percentage of traffic via mobile phones grows every day, and if your website isn’t mobile-friendly rest assure it will be overlooked. Since users are accessing the internet from different devices, incorporating responsive design is a must and has to be the main priority. Having a mobile friendly website reaches a larger audience, thus it provides better user experience.

To make it functional

The functionality of the website is crucial in business, and it should provide a grea user experience. Improving your site’s functionality means going back to the basics, like the simplified navigation, easily visible basic information (contact details), clear site structure, etc. Visitors don’t waste time on poorly designed sites, so if you are wondering why the traffic to your site is low, it is time for an overhaul.

To incorporate content strategy

Having good quality content and a working content strategy is a necessity. Piling up content doesn’t mean it will automatically reach the users. Aside from the fact that it must be easy for users to find and to navigate through it, it must also be easily recognizable for search engines.  In addition, while increasing the amount of content, you should be careful and avoid oversaturation of the homepage. The homepage should be informative, transparent but concise.

To improve site speed

For an average user, most annoying thing is a slow opening site. Site speed is an important factor and it should be seriously taken into account. If the site loads longer than expected, visitors will simply leave. Potential reasons for slow site speed could be that you are using a slow host platform, the site is encumbered with many unneccessary plugins or that it’s just badly designed overall. Whichever it is, it is time for a change.

To have a makeover

Whether you aim for a complete rebrand, or just keeping the pace with new visual trends, a refreshed design is always welcomed. Seeing an outdated design and poor imagery is a turn-off and users will not bother much with that kind of websites. Besides, it gives away the impression of indifference towards the users and the brand itself. To avoid such sloppiness, make sure that the first visual impression is good, accompanied with some quality authentic images of your brand and products.

To combine with social media

This is another trend that turned into a modus operandi. If there are no company social network profiles or links that will redirect users to a social network, there will be missed opportunities in terms of potential new traffic via tweets and shares. Adding social network tools to the website will improve a impressions. The word is travels fast in social network communities, so make sure to be present on the most important ones.

To match competition

Keeping track of the changes on competitor sites is highly recommended by seasoned web design pros, especially if they are pushing you lower in searches.  Analyzing other sites is useful because it reveals the possible flaws in your own website, and also provides some instant answers. From that point, it is easy to know where the problem is and what parts of the website should be adjusted.


Consider your business website as your digital business card. It’s certainly one of the most powerful tools at your disposal, but only if it is properly developed and up to the standard. It’s your unique chance to make your brand and your products visible in this seemingly endless internet universe. With that in mind, it’s very important to keep up with the latest trends and adapt to changes if you want to stay ahead of your competition. A well-designed and maintained website should be the first step towards that goal.

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About Collaborative Post is happy to provide guest posting opportunities for small business owners. This article was created by one of our contributors.

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