Rules Of (Online) Engagement: How To Upgrade Your SME’s Web Game

In today’s competitive business arena, it’s impossible to realize your full potential without the perfect online strategy. A strong web presence influences everything from reputation and status to sales figures and customer care. Whether you’ve been operating for five minutes of five decades, ignoring the need for success on the internet simply isn’t an option.

A strong web game won’t guarantee success by itself, but it’ll certainly put you on a better pathway to the top. Here are five integral pieces of the puzzle. Put them together ASAP, and you should see a huge transformation in no time.


Look The Part: First impressions count for everything in business, not least on the internet. Your website should pack a punch from the very first second. As well as being professional, it needs to reflect the services you provide. Creative law firm websites grab the attention far greater than those that have no personality or look out of place. Those sentiments can ring true in all industries too. Get those branding factors right, however, and everything will soon fall into place.


Power Up With Google: If you’re going to excel online, you need to appreciate audience trends. Online interactions have evolved massively over the past 20 years. But one thing has remained constant: people still turn to search engines to find products and services. Therefore, investing in a strong SEO strategy is essential for all modern entrepreneurs. Increased traffic from people actively looking for your type of business can only breed positive results.


Connect With The Audience: Building a rapport with customers can feel daunting when you work in the online arena. However, communicational technology is more advanced than ever before. Social media can be a great way to connect to the masses. Utilizing Skype in an efficient way will allow you to build stronger relationships with individuals. In the absence of human interaction, this is the next best thing. When supported by equally great telephone facilities, you can’t go wrong.


Don’t Force It: Building familiarity is a crucial aspect of marketing the business online. However, there is a fine line between being visible and being annoying. Some of the world’s biggest companies limit themselves to just a handful of advertising campaigns each year. While you may need to do a little more than that to build a reputation, bombarding customers isn’t advised. Use email marketing, and soft social media campaigns to your advantage, and finding the right balance will become far easier. Meanwhile, you can use blogs and other tools to let them interact when they see fit.


Stay Protected: Whatever else happens, your online activities must encourage trust from the visitors. After all, the purpose of those web features is surely to convert interest into sales. Sadly, if potential clients have a reason to doubt your services, they will take their custom elsewhere. Protecting the company against outside threats with good digital security is as vital as operating with honesty. Frankly, all of the above points are redundant if you can’t maintain that success. As they say, it’s better to be safe than sorry.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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