January 23, 2018
Marketing
It’s 2018 and the world has become more digital, in terms of the advancements in technology and in the way that we advertise to an audience. Due to this, print media is now overlooked and is seen as a less effective way to spread a message. But what if we …
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January 23, 2018
Marketing
As a small business owner, your time is a precious commodity, and marketing your brand can take up plenty of that time. Building an online presence for your company is an essential aspect of your marketing strategy, but one that many business owners fail to master. To efficiently establish your …
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January 18, 2018
Marketing
Making your business known isn’t the easiest of processes. You’re working to compete against hundreds of other businesses around the world doing the same as you are, so getting your name out there can be a tricky task. But the key is to start marketing yourself from early on. The …
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January 17, 2018
Marketing, Technology
If you’re an entrepreneur who does your own marketing, for the most part, you’re probably familiar with search engine optimization, or SEO as it’s more commonly referred, to some degree at least. However, with a new year, there come many new rules that can change the game completely. You need …
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January 5, 2018
Marketing
Lots of entrepreneurs want to create a professional image for their business. That is the best way to impress clients and ensure you make the highest profits possible. Of course, following the wrong approach could mean you create the opposite effect. So, use some of the suggestions on this page …
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December 29, 2017
Marketing, Technology
Web Scraping services are a profitable process for any businesses looking for new ways to keep their marketing strategies, customer base and financial data both relevant and effective. One of the main benefits of a web scraper, is that it collects data from multiple sources in a single place, making …
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December 15, 2017
Marketing
We live in hard times. In the first two years since the economic crisis of 2008 began, more than 170,000 US businesses faced closure. The atmosphere is not much brighter these days and with inflation being high and customer confidence remaining low, it is easy to see why many businesses …
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December 11, 2017
Marketing, Technology
Image Credit There’s no doubt about it: social media is slowly taking over the world. First, the telephone was the major means of communication for young people, followed by texting and messenger services. In the twenty-first century the millennial is choosing to use Facebook to communicate with friends, find out …
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December 8, 2017
Marketing
Nowadays the consumer market is absolutely saturated with businesses vying for customers’ attention. So how can you stand out in such competitive circumstances and make your products and services truly unmissable? Sure, you can spend a lot of time perfecting your offerings. But what’s the use if they slip into …
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December 7, 2017
Marketing
Every business out there has a message they’d like their customers to hear. Whether you want to show everyone that you’re the best in the field or you’d simply like to let people know about deals, putting something like this across can be very hard. There are loads of methods …
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December 7, 2017
Marketing, Technology
Choosing the right domain name is one of the most important parts of building a successful company. After all, your website will be the primary, online platform that consumers will use to learn more about you, tour your inventory, get answers to their pre-purchase questions, and complete their transactions. Fortunately, …
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December 6, 2017
Marketing, Technology
Most businesses will have an online space, and for many nowadays; it’s their only usable environment. The digital age is getting stronger by the day, and it’s an appealing place for consumers and clients to seek products and services. The internet is also a great place for businesses of any …
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December 3, 2017
Marketing
If you ask a marketing professional, they will tell you that market research is absolutely paramount to a company’s success. But there’s no wonder that they would say that – after all, it’s what keeps them in a job! But it’s true; as an entrepreneur and business owner, you really …
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December 1, 2017
Marketing
Every business loses customers; it’s inevitable. Customers find new places to shop, have tightened their personal budget, or have just forgotten that your company exists. It’s not necessarily a terrible sign if you lose a customer, or an ordering account lies dormant for months on end. However, it is important …
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November 29, 2017
Marketing
The success of your SME depends on many factors, from the quality of the product or service you offer, the attention to your customers or the work done by the members of your team. However, there is little point in meeting all these requirements if you do not invest in …
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November 29, 2017
Marketing
Leaflets can be one of the most strategic documents in your product positioning and sales process. To create an effective leaflet that generates results, you must plan it correctly. Below, are 5 key questions that you should answer before designing your leaflet. What is the purpose of your leaflet …
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