What Should Business Owners Include In Their First Promotional Budget?

All new entrepreneurs will understand how hard it can become to create budgets for their businesses. That is because it’s impossible to know what the future might hold, and so unexpected events can throw a spanner in the works. However, knowing the areas in which it’s most critical to spend money will stand people in good stead. With that in mind, all business owners will have to think about the tasks mentioned below when it comes to creating their first promotional budget.


Search engine optimization

SEO or search engine optimization is the process of ensuring websites rank in encouraging positions for keywords related to the brand. For instance, let’s presume the business owner starts a children’s toys company. That operation will need to appear at the top of Google’s search results pages for terms like “birthday presents for my kids” if the brand wants to make a killing. The best way to achieve that goal involves seeking out the best SEO experts and discussing the requirements. The top reasons people shouldn’t try to manage the job in-house are:

  • Takes too long
  • Won’t get the same results
  • Would require too much investment


Mailing list creation

Mailing lists are a Godsend for most business owners these days. They allow the entrepreneur to stay in touch with their customers and highlight new products, services, or deals. The best way to create a mailing list is to save the email addresses of customers as they place orders through the website. However, there are lots of online tools that can help when it comes to sending bulk emails. It’s even possible for people just starting out to purchase mailing lists and give themselves a head start. Still, that method isn’t advised as it’s a little hit and miss.


Printed promotional materials

It’s vital that new business owners don’t forget about the value of advertising in the real world. While most folks focus on digital marketing, it’s still possible to find new customers using traditional strategies. Many entrepreneurs might choose to invest in:

  • Leaflets
  • Catalogs
  • Posters
  • Flyers
  • Billboard ads
  • And much more

People who do that will just have to search online for the best designers and printers. They should then shop around for the best prices. Just remember that it’s possible to hire a freelance designer to create the graphics if money is tight.

After reading the information on this page, most business owners should have a good idea about what they should include in their first promotional budgets. All companies are different, and so it’s sensible to tailor this advice and use some common sense. However, the techniques mentioned above work well for most startups, and so they are the areas in which all professionals should focus their efforts. Marketing is the key to success because it’s the only way to reach new customers and sell products or services. Entrepreneurs could have the best concepts in the world, but they will never make a killing if other people don’t know they exist. With that in mind, determine the budget and action plan as soon as possible!

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who teaches women entrepreneurs how to monetize their message so they can make more money from their expertise. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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