Destination Digital – Which Digital Marketing Strategy is Right for Your Business?

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Now that you have your business up and running – the next step is to find the right strategy to market it. We all know how internet-dependent people are today. That’s why there’s no better place to focus your marketing efforts than the web.

Digital marketing is undoubtedly the best way to reach and analyze your consumers. By connecting with your target audience through online channels, you can better understand their needs. It sounds simple, yet why do so many business waste money funding redundant marketing techniques, or digital marketing strategies that are not right for them? The following are some digital marketing strategies that could work with your business.

Affiliate Marketing

Want to reach more clients or customers online? Why not partner with another business in a different industry? For example, if you’re marketing a digital service, you can partner with an app developer to help you gain new leads. Affiliate marketing helps you reach more potential customers by allowing other business to market your product for commissions.

Search Engine Optimization (SEO)

Almost all consumers looking to find information about a product or service online will start with a search engine. SEO utilizes numerous techniques to help your site rank higher in search results for targeted, relevant keywords. Some commonly used tactics include organic link building, keyword research, and on-page & off-page optimization. Using a comprehensive and strategic SEO strategy, you can drive more relevant traffic to your website and grow your sales, no matter how large or small your business.

Content Marketing

A flawlessly executed content marketing strategy can help your business grow immensely. Content in the form of images, copy, or video impacts consumer decision-making, and if done well, can drive significant sales growth. Visitors who love your content can share it with their friends and networks online, gaining valuable, organic exposure for your brand message. Additionally, engaging, entertaining and informative content can increase your web traffic and attract potential new business partners.

Social Media Marketing

Social media is arguably the world’s most powerful tool for connecting with your customers and building long-term relationships. Any company can plan and manage their own Social campaign on a reasonable budget and see outstanding results. However, keep in mind that while social media can be a highly effective strategy for marketing to consumers, for a company that relies on B2B sales, it might be more of a compliment to your primary strategies than one of its major pillars. Whatever the case, be sure to choose wisely when selecting an appropriate social network to promote your business to ensure you’re directing your resources to the channels that your target audience occupy.

Email Marketing

Collecting e-mail addresses and permissions to send updates from potential customers makes email marketing an effective strategy for various businesses, as you’re reaching them in a place they visit every day: their inbox. This access can provide you with plenty of opportunities to build credibility, strengthen relationships and boost your sales.

Pay Per Click Marketing (PPC)

PPC is a strategy in which you pay for clicks on paid ads that direct a consumer to the appropriate product or service page on your website. Although PPC is very easy to implement, it will give you a higher chance of success if you study its basic methodologies and strategies. This includes goal setting and campaign structuring to run an effective PPC campaign.


Digital marketing is ever evolving. To find the best strategy for your business and stay one step ahead of your competition, entrepreneurs must look to their goals, customer needs, and experience to deliver an ideal outcome.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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  1. I find this article helpful. It is an important post to bookmark when I create an article. Thanks for sharing.

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