5 Reasons Why Your Packaging Is More Important Than Your Products

If you run a small business and sell items, they have to be packaged well. You can buy generic boxes or bags, but in the long run, this will hurt your brand. 

With 30.2 million small businesses in the United States, how’s yours going to stand out among the rest? It’s critical to invest in packaging for your company. If you want longevity in success, this is essential. 

If you need some more convincing, we’re going to go over the top 5 reasons why packaging is more important than your products. 

5 Reasons Why Your Packaging Is More Important Than Your Products
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First Impressions 

If you have attractive packaging, people will be drawn to your products. The first impression always gets customers excited. If they like what they see on the outside, they’ll want to look to see what’s inside. 

If the packaging looks professional, your clients will think that your items are of high quality as well. If you don’t know where to start looking for attractive packaging, look at some from Deepking Labels and others on the internet. 

Packaging Matters to Your Customers
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Brand Awareness

As a small business, the more people who know you, the more customers you’ll have. When you have quality packaging, you’ll instantly get more brand awareness. 

When customers leave your store and walk to their cars, others will view your logo. That same person will bring those things home, and their friends might notice the packaging when they come over. 

Soon, people will recognize the labels and want to try some of your products themselves. 

Opening a Package
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Give Information

When you have your own boxes and bags, you can write whatever you like on them. This is a blank canvas for you to paint a picture of your brand. 

You can write your personal story on the packaging. When people get home and read it, they’ll feel a connection with you. When you write about where you get your supplies from or if you practice holistic approaches, your clients will be informed. 

These small messages can start a conversation with your customers, and many people enjoy helping those with great purpose and passion. 

Fragile Packaging Ideas
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Protect Your Products

If you sell things that are fragile, you want your customers to get them home in one piece. If you have custom packaging, you can ensure that these items are safe while being transported. 

You can have the protection molded to the exact shape of the piece and use soft materials. Your customers will know that you care about the products and the service you provide them. 

Shows Professionalism  

As a business owner, you want to be taken seriously. You’ve likely put many hours and lots of money into starting your company. The small details make all the difference and will put you above the rest. 

When you have your own packaging, your products will look professional. People want to spend their money on quality items. If you take the time to make boxes and bags with your logo, your clients will know you take care when making your products as well. 

The Bottom Line

It might be cheaper and easier to purchase generic packaging for your company, but it’ll hurt you in the long run. Once you start selling your products, you need to invest to be successful now and in the future. 

The top five reasons packaging is more important than the products is because you’ll give a great first impression, build brand awareness, give your customers information, protect the items, and show professionalism. You’ll see your business’s sales boost when you use your own bags and boxes.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that win. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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