Link building is seen as one of the most powerful tools to achieve higher rankings for your site in search engines. If a lot of high-quality links lead to a certain page, search engines will consider it a popular or meaningful article and therefore, they’ll rank it higher.
But then again, links aren’t all equal. Some links are worth more than others. For instance, a link from an authoritative website, preferably topically related to yours, is worth more than a random link from a small website nobody knows. This makes choosing sites you’d love to get links from easier, but at the same time, it makes it a lot harder to get those coveted high-quality links.
Because link building isn’t easy, lots of shady link building methods emerged in the past. But the burning question: how do you identify such websites? Let’s see how.
Here ere a few metrics worth looking into next time you do backlink analysis.
Trust flow from Majestic is based on a data set of hand-curated domains that reflect trust. The metric is the calculated by analyzing the relationship between the target page and the domains in the data set. How close is the target page linked to the curated list? Answering that question can help understand an level of trust that you can’t find with any other metric.
Total C-class IPs
As a local SEO Services company, you should know that two links that share the same C-class IP address are not as strong as two links that have different C-class IP addresses. This is because when different domains share the same C-class IP it means that they are on the same server, which can also means that they are owned by the same person. Links that share the same C-class IP are slightly devalued to negate the presence of manipulative networks. Hence, backlink profiles with high numbers of C-class IPs do better.
Link Distribution Ratio
Looking at a couple of backlink profiles, you would know that organically, most links point towards a domain’s homepage. This happens naturally because the home heme page is the most relevant place to link to when mentioning a site. The link distribution ratio is the ratio of total backlinks pointing towards the homepage; to the total backlinks pointing towards the rest of the site. The more balanced the ratio is the more links are pointing to supporting content.
This metric comes, again, from Majestic SEO. It is similar to Google’s PageRank in the sense that it analyzes the incoming equity of each link. Each link is given a metric and each contributes to a larger picture of the target page’s authority.
Quality of Content
Gone are the days of stuffing keywords. Algorithms today are smart enough to differentiate quality content from attempts to game the system. Optimizing content is a broad topic, with lots of interconnected pieces, but it’s vital to ranking well in search results, so let’s take a look at a few characteristics of quality content that netizens prefer.
Original Content: Only the content that’s actionable, unique, and relevant should be linked.
How-Tos: How-to articles that teach readers how to do something are great for generating backlinks
List Articles: List articles, also known as listicles, are simply articles written as lists. They are incredibly popular online because of their readability.
Definitive Guides: These blogs explain a concept to their readers without having to go into too much detail themselves, a perfect place for you to build links.
Google also finds out the reputation of the website by analyzing the web about references from other experts regarding what they have written or said about a website.
Some ways how Google identifies a website’s reputation:
- User ratings about an online store or business or about a particular product or service. Google considers a large number of positive reviews as evidence of a positive reputation.
- Awards and recognitions won by the business.
- Articles published in reputed news agencies about the website.
- For health-related queries, Google carefully considers both the website and the author’s reputation while evaluating the PQ ratings.
- Any other information about the website or the author of the article on any other website like Wikipedia, niche blogs, magazine articles, and forums.
This is a ranking factor that displays the strength of a particular website’s overall backlink portfolio.
The score ranges from 0 to 100. The higher you’re on the scale, the stronger the rating you’ll have in search. It is calculated by evaluating the number of linking root domains, the total number of links, and a couple of other things that the tools using these metrics (Moz and Ahrefs, respectively) are not too eager to discuss. The metric itself is often used to compare the “ranking power” of different websites and understand if the link from a targeted domain is worth pursuing.
This metric can help you figure out which moves to pull to improve your rankings in search. Safe to say that a website with a high domain rating is among your best bets for link building.
User engagement matters when it comes to calculating the value of links. This is because if a page is visited by a lot of people, who actually engage with it, Google will register that interest. It will start trusting it more, as long as the domain continues to keep a steady flow of traffic and user engagement.
So, having that in mind, your goal would be to create links on websites that can guarantee you traffic and engagement from their audience. Naturally, that is quite difficult in practice, so your best bet is to use a variety of different tools to try to understand the overall engagement of particular domains. But that isn’t always enough.
Hence, it is of great value to first analyze your possible linking targets. You want to know everything there is to know about a particular website before you approach it for a link. Its best performing content, its domain rating, the number of backlinks it has (yes, that’s valid) etc.
If you want to check the overall engagement of a website, pop the hood up and start looking at your individual blog posts. If they rank well or get a lot of social shares – you’re on the right path.
You can’t ignore the site quality if you want a high rank for your pages in the search results. The factors mentioned above should be given their due consideration when you’re going about assessing site quality for link building.