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We see digital signage everywhere these days, whether we are out walking in the street, traveling on the subway, or in stores and restaurants.
It has a number of important benefits for retailers, and you may already be making use of all of these. Digital signage is eye-catching, it captures the attention of customers, and it engages them more.
This can lead to better brand awareness, more sales, and repeat customers. In fact, fewer retailers investing in print advertising these days and are instead focusing on digital signage to get more impact from their signs.
But one area you may not have considered yet is the ability to connect your social media activity to your digital signage. Here are some of the best ways you can benefit from this.
How Social Media Works with Digital Signage
Social media has become ubiquitous these days, and there are many ways that you can benefit from using it in your business. Businesses use it for marketing and driving more engagement from their customers, and you may be doing the same.
But the majority of purchases are still made offline, so how can you put social media to use for your business? Digital signage is one way to do exactly that.
Boost Engagement
One of the reasons retailers use retail signage is because it can help to increase engagement with customers. Digital signage can be excellent for this because it be very effective in engaging visitors to your premises.
But it can still become part of the background and become ignored. By using live social media feeds, the sign can get more attention. The customer can actually have their say in the sign’s content, they can get involved by taking a photo or sending a comment and seeing it appear.
Third-Party Recommendations
Digital screens can integrate social media posts, displaying reviews and positive comments on social media. You can then use them in your store, and more people will be convinced by them because they are third-party reviews rather than your own marketing. This is excellent social proof, and it can be very powerful.
Spread the Word
Customers may be encouraged to mention your brand to get onto the digital sign, but they are also spreading the word about your store to their networks. This can therefore be a great way to get more mentions.
Great for Branding
You will look like a modern, fun, and interesting business when you use digital signage along with social media. This is great for your brand, and it shows that you speak the language of your customers, which can encourage them to come back.
Fresh Source of Content
With social media, your digital signage never becomes dull. You don’t need to worry about what to put on your signs, and it will keep on refreshing. You can enjoy the benefits without having to put any effort in.
Increase Social Followers
You can grow your community this way as well. It gives people more reason to engage with you on social media, and this spreads the word further and leads to new followers, all through using a simple digital sign.
Get More from Your Signage
Digital signage is booming, and it is a great way to market your retail store. But don’t forget about the benefits of integrating social media. Together, these make a powerful combination, so experiment with some of these techniques and get more from both your digital signage and your social media marketing.
Alisha Bray writes about marketing, whether changes to the industry or tips to help small business owners. She works as a campaign manager by day for a marketing company.
I’m not surprised retailers aren’t investing as much in print advertising with the efficacy of digital signage rising everyday. And with the combination of something as pervasive as social media, there isn’t any stopping a business that makes good use of the modern tools at hand. Thanks for sharing!
Heather´s last blog post ..AvaLAN Recognized as One of America’s Fastest Growing Companies By Inc. Magazine
Great Blog. Really It is So Useful for Branding and Increase Followers To. Digital Signage Grow World Digitally.
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It’s interesting to know that simply using digital signage can get more people to engage with the brand. We’re thinking of starting both an online and physical meat store and this would be a good way to promote our products. I’ll try to look into companies that offer sign services and see if we can also have this signage for the physical store.