5 Promotional Swag Items Your Millennial Employees Will Love

The basic rules for effective swag items are simple, right? You want to choose items that are useful, that are going to be well-built enough to be durable and stick around, you want them to fit your company, and you want them to be appropriate for the occasion of your give-away. That way, they’ll be appreciated by the recipient and they’ll actually be used, which is how you count on them to spread the word about your business.

When it comes to finding the right items for your Millennial employees as gifts, the same principles apply. The key to finding the right gifts is knowing what it is your employees need, and how you might fulfill that need. Here are five choices that go over well with employees under 35, and that they will be likely to use.

  1. Water Bottles

A good BPA-free water bottle costs between ten and twenty-five dollars new, depending on exactly how much style one wants to spring for in their beverage containers. Since people typically use them enough to need more than one, a branded water bottle is a great way to get your company some visibility, because your employees will be likely to keep it in their daily rotation.

  1. USB Chargers and Cables

Whether you decide to brand the USB cable or the charger unit itself, both are items that everyone needs, and most people could use more of. With many younger professionals relying on multiple battery-powered devices over the course of a day, extra chargers and USB cables are always needed, and therefore likely to be carried daily by your Millennial employees.

  1. Drawstring Backpacks

Branded backpacks can be a little fraught as promotional items, because they are a little bulky and they do tend to draw attention to the wearer, since the branding makes one stand out. On the other hand, drawstring packs are lightweight, easy to pocket when they aren’t needed, and versatile enough to be repurposed for a variety of uses.

  1. Moleskines

Notebooks in general are frequently useful, and good ideas for promotional items, but if you kick it up a notch with a moleskine, it’s more likely that the item will be adopted for daily carrying. Moleskines are both more flexible and more durable than spiral notebooks, so they handle being pocketed and handled in unconventional ways, making them useful in more situations. Since they are useful, flexible, and stylish, they tend to fit in with other personal accessories well.

  1. Seasonal Accessories

Whether you are looking at sunglasses, flip-flops, or towels, there are a few great ways to make summer seasonal accessories into opportunities to expand your swag with items your younger employees need and appreciate. Similarly, stadium seat pads, picnic blankets, and event hats can add a little extra comfort to outdoor activities in the cooler half of the year, making them deal selections to get your brand noticed through the exposure offered by your employees’ adoption of them.

Last but not least, if you’re looking for more options… ask your employees. The best way to get a good idea about what your younger employees would appreciate and adopt is to bring them into the process of developing out your next round of promotional merchandise. What better way could you have to connect with them while ensuring your investment will go to good use?

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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