Make Your Product Launch Event Bigger and Better

Source: Land Rover MENA

Launching a new product is an exciting but also very stressful time. When it’s finally time to plan your product launch event, it can feel like a huge relief. You can start rolling out your product and move on to stressing over how well it will do. Before you do that, you get to have a big party to introduce it to interested parties. You might invite bloggers, journalists, and industry experts to learn all about your new product. The event should help you build excitement about your product, so you don’t want it to be boring. Use the advice below to make sure your product launch event gets people talking.

Come Up with a Fun Idea

First, you need to decide what’s going to happen at your launch event. You need to start by taking your product into account. Obviously, an event for a kid’s toy is going to be different to one for a new beer. You should think about who your product is for and who you’re going to invite to the event. You can probably think of a way to link a theme to your product. In fact, you possibly already have some marketing ideas that you can tie into it. If you’re releasing a new frozen drink, maybe the event could be at an indoor ski slope. Get creative so it’s not just a couple of hundred people standing around in a room. This theme could also carry over to your invitations. Let the invitations hint at what guests are to expect if they attend.

Consider Your Attendees

It’s essential to think about who’s going to be at your event. One of the most important distinctions is going to be adults on their own versus parents and children. If it’s a family event, you need to keep both adults and kids happy. Of course, providing fun for the kids will make the parents happy, but they might want something for themselves too. Beyond the age of your guests, think about why they’re there and what they’re looking for. Are they after the next big innovation in your industry? Will they be writing for their blog or recommending your product to their boss?

Source: European Commission

Keep the Food and Drink Flowing

When you hold an event, people expect to get food and drink. You might not put out a three-course meal, but your guests will want canapes, at least. Of course, food and drink are even more important if your product is something to eat or drink. If the venue doesn’t already have a bar, a portable bar can be the perfect solution. In fact, if you buy one, it can be useful for other events too. It’s important to remember not to be stingy. Try not to restrict what your guests can have.

Source: Coolcaesar

Encourage Social Media Sharing

You want people to talk about your event, so encourage them to share it on social media. You could set up something specifically for sharing online. For example, it could be a simple cardboard background they can use in selfies, along with a hashtag. You could also have a game or other entertainment they can share.

Your product launch event introduces your new product to the market. Make sure it goes off with a bang to give your product a fighting chance.