Marketing

When it comes to selling online, there is a new kid on the block that comes in the form of social commerce. This is the outcome of savvy marketers combining social media with ecommerce, creating the best of both worlds for sales and communication. Today, shoppers no longer search solely …

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If you sit and think about it, how effective is your advertising campaign, and if your answer to that is I’m not running one, then we’re in big trouble people. Advertising your company to the world, and as much of the world as possible, is essential to making sure that …

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The internet has presented entrepreneurs with an endless range of new ways to make money. Virtually every business operating today has an online component. We expect to able to find businesses online when we need them. Consequently, a business with no online presence seems very outdated and stuck in the …

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When it’s done right, advertising is going to be the way that your business can bring in the most of its customers and therefore, cash. Advertising can build your bottom line up and boost your reputation all at the same time, but with so many tools at your disposal digitally, …

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If you are not using social media to boost your site then you are certainly missing out. Social media can really help you to get more leads and it can also seriously help with your traffic as well. It can give you a boost on the ranking system and it …

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Every business needs marketing. Marketing is a means of getting your name out there and informing customers and clients about who you are, what you do, and how your business could benefit them. Without marketing, there’s every risk that even the best idea in the world will fall flat. It’s …

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Brand identity is the voice of your business. It reflects how you want to be perceived in the marketplace, thus, it needs to be created very carefully. If you want to create it by yourself, there are several things you need to think through. First, you need to decide on …

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If you are looking for a social media platform to use for your business, then Facebook is the best choice for you. If you need some reasons to use Facebook for your marketing strategy: here are plenty for you. It is the most popular social media platform Facebook has over …

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The digital marketing industry has evolved into a complicated dynamic arena over the years. It is no longer limited to mailing lists and struggles to maintain high rankings in the search engine results pages (SERPs). Other changes that have affected the topography of this marketing strategy are the growth of …

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In just a few years, running a blog has gone from being an unusual hobby to a legitimate career choice. If you are determined to make the running of your blog generate an income, then you will be able to experience one of the most dynamic and interesting careers in …

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These days, it seems like you can do just about everything without ever leaving social media platforms. On Instagram, you can go from scrolling to making a purchase with the tap of a finger. Facebook now features ratings and reviews, as well as a messaging feature that serves as an …

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When you’re running a business, you are often told about how important it is to be unique and stand out from the crowd, as that’s the key to finding true success. And while this may be true, it’s not always that easy. There are so many businesses out there that …

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Public opinion of your business can change quicker than you might think. One mistake, and your business has the potential to be stained forever by what went wrong. Many things could damage your reputation, whether it’s a problem that slowly takes effect or a single incident that suddenly changes things. …

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Maybe you’re scared to Google your business. Maybe you don’t want to “feed the trolls.” Maybe you think your business is doing just fine without monitoring customer satisfaction online. But regardless of your reason for avoiding online customer reviews, it’s time to stop. According to a 2017 Consumer Review Survey …

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Starting your own business is both exciting and overwhelming. You get the idea of what you want to do and it evolves into a fully fledged business that you can be proud of. However, it takes more than just your idea to make it a success. You need the sales …

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So you think you’ve got what it takes to start a successful online store? That’s great, but have you really thought about all the things you need to make it work? While you might not be taking on Amazon or Target anytime soon, running your own online store could become …

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