Why Facebook Is A Great Marketing Tool

If you are looking for a social media platform to use for your business, then Facebook is the best choice for you. If you need some reasons to use Facebook for your marketing strategy: here are plenty for you.

It is the most popular social media platform

Facebook has over 2.2 billion users to this date, making it the most popular social media network in the world. If you want your own personal Advertising Agency which is free- then Facebook is the ideal way to reach a staggering number of people without paying a penny. If you want to truly grow your business and develop it into something new, Facebook is the number one place you should be.

People of all shapes and sizes

The beauty of Facebook is that it is uniquely tailored to a huge range of ages, cultures and genders. Whereas some social media platforms are only tailored to women, or business people: Facebook is open to everyone equally which gives you a much more diverse spectrum of people who can see your content.

It’s addictive

It is hard to imagine a day going by without taking a quick stroll through your newsfeed to catch up in the news or what you what friend ate for dinner. Facebook is an addictive website which pulls its users in for an average of an hour every single day. It is the perfect place to get the exposure and read time that you crave.

It never stops growing

Facebook is the most popular social media network, and it continues to grow every single day. It is a vast and expanding network which will only continue to give you the opportunity to find new viewers and customers all over the world.

It’s affordable

Facebook for business is a side of this social media site which can allow you to send promotional content and advertisements on the site in order to attract more followers. The great thing about Facebook advertising is that you can choose to spend as much as you can afford on any promotional material. For example if you posted an image and wanted to boost it, you can choose from as little as $1 to spend. Of course, the more you spend, the more reach you will achieve so it is up to you.

It’s very targeted

When you create any sort of promotion on Facebook you will end up having to build your target audience. This is where you are able to specify the type of people you want to be exposed to your content. You are able to choose the ages of you audience, the gender, individual countries, interests and lots of other factors. You have the option to target your audience in a streamlined way which will allow you to focus your efforts in the right people.

It’s simple

As you use Facebook to market your business you will notice how simple it is to create great content for your brand. It offers you easy to follow instructions throughout and is simple to navigate. It is the ideal tool for the expert marketer and even the novice.

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About Dequiana Jackson

Dequiana Jackson, Founder of Inspired Marketing, Inc., helps overachieving women entrepreneurs conquer limiting beliefs and create marketing plans that grow their businesses. This includes one-on-one marketing plan development, digital product creation, web design and content marketing. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog, Entrepreneur-Resources.net.

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