Brand identity is the voice of your business. It reflects how you want to be perceived in the marketplace, thus, it needs to be created very carefully. If you want to create it by yourself, there are several things you need to think through.
First, you need to decide on your core values and how you want to show up to your customers. Also, you need to figure out how to design brand identity elements so they can spread a message about your values to those customers. That’s why design of the brand identity’s key elements is very important. Various combinations of the color, shape, and font have different influence on consumer behavior, so it is necessary to find the one that fits the impression you want to achieve in the marketplace.
Since that’s not always an easy thing to do, it is good to know a thing or two before starting with their creation. Check out the infographic below and learn about key brand identity elements and how to properly choose the color, font and shape for your business.