Email Can Be More Powerful Than You Think

There are many tools in business which you could probably not do without, regardless of how you do things, and email absolutely has to be one of them. Without email there is much less that you could do in your business and it would certainly make many things much more difficult. But even so, you might be surprised at just how much that email can do for your business, even beyond the usual understanding of being a useful way to communicate with and from customers. In this article, we are going to look at three reasons why email might be more powerful as a business tool than you had previously thought.

As A Newsletter

One of the main tasks in any business is to market it, of course, and it is an endless task trying to find the best possible ways to do so. One which always remains popular, however, is to use an email newsletter to inform your customers, and potential customer, of what is happening within the business. If you manage to do that, and send it out fairly regularly, you will find that you can much more easily draw the attention of people, and this will even help to improve sales as well in the long run. For your newsletter to be effective, it should have a good regularity, without being too regular, and it should be full of interesting information. As long as that is the case, you should find that you can expect to see some great results from this particular use of email.

As A Fax Machine

Sometimes your customers might need or want to communicate with you by fax. When that time comes, you need to be prepared and be sure that you can actually receive their faxes, which is becoming less and less likely in modern workplaces. However, you don’t have to have a fax machine in order to be able to do this, and this is another great example of just how useful email can be. Finding out how to fax from email is a pretty easy task, and once you have worked that out you will have discovered yet another great use of your email system. This is great because it improves the number of ways in which customers can get in touch with you, which is something that they will always appreciate.

As An Environmental Saviour

If you are keen for your business to be as green as possible, then using email is definitely the way to go. You might even want to try and aim for that elusive paperless office, and only ever send and receive communication electronically, in which case using email is absolutely going to help you out on that mission. However, even just using it normally in any business is going to help overall when it comes to trying to remain green – and for that reason alone, it is worth looking into. Email can be a distinctly powerful tool in many ways, and this is one of the best for your business to consider.

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About Dequiana Jackson

Dequiana Jackson, CEO of Inspired Marketing, Inc., is a small business marketing coach who teaches women entrepreneurs how to monetize their message so they can make more money from their expertise. Dequiana is the author of Know Your Business: How to Attract Ideal Clients & Sell More and runs the award-winning blog,

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